Zen Agency

5 Steps for Creating a Successful Marketing Strategy


Many businesses jump straight into marketing without a plan.

This is a big mistake.

Going into battle without a strategy will leave you with a poorly spent marketing budget and lackluster results.

Often enough, the difference between companies who dominate the marketplace and companies who fail to get off the ground is simple: A clear, successful strategy.

Many businesses focus on tactics (e.g. PPC advertising, content marketing, etc.), but these tactics often fall flat without a strategy.

By creating strategies, you drastically improve the performance of your tactics. In today’s post, we’re going to show you can craft a successful marketing strategy that’s tailored for your business.

1. Define Your Target Market

Before you create a strategy, you must answer this question “who do you serve?” If you cannot describe your target market, it’s pointless to brainstorm your digital marketing strategy. Start by identifying who is the most interested in your products and services. Next, find where these people spend their time online. Once you’ve determined who they are and where they spend their time, move to step two.

2. Define Your USP

Your unique selling proposition essentially describes why your product or service is different and superior that that of the competition. For you to do this, you must put yourself in your customer’s shoes, and you must understand why they would buy from you. We craft a USP so we can build a marketing strategy around our strengths. When brainstorming your USP, identify one or two key benefits of your product or service. From there, condense those benefits into one sentence.

3. Uncover Your Goals

What do you hope to accomplish with your marketing? Whether you want an increase in sales or you simply hope to increase your number of email subscribers, you need to identify your goals so that you can start building your strategy towards them.

4. Determine Your Marketing Methods

Once you have your target audience, and you know where to find them, it’s time to decide how you’re going to reach them. This will differ for every business. Some businesses will be successful using SEO, while some will be better served using PPC marketing. Whatever the method, create a plan of action on how you’re going to execute it.

5. Decide Your Budget

Because you don’t have an infinite marketing budget, it’s important you get a number on the limit you can spend. Once you’ve identified your goals and your marketing methods, you can decide on a budget that fits your needs. Think of your marketing budget as an investment to help your team reach its goals.


Here are a few final tips for you to keep in mind:

  • Strategize for the short term and long term. Your short-term goals should feed your long-term goals. A short-term goal of adding 100 email subscribers this week can serve your long-term goal of generating a certain percentage of revenue through email.
  • Revisit your marketing plan every few months. Determine what’s working and what isn’t. If there’s something that can be eliminated from the strategy, get rid of it. If there are ways to improve, do so. Don’t stick to a losing strategy; don’t be afraid to scrap it and start from scratch.
  • Marketing success starts with building a strategy. While the average company flounders and markets randomly, you can follow our 5-step process to create an actionable strategy that will a true difference in your business.
Joseph Riviello

Looking for a seasoned WooCommerce expert and digital marketing strategist with an unwavering dedication to client success? Meet Joe Riviello, the CEO of Zen Agency, with over 22 years of experience helping e-commerce businesses scale through holistic marketing strategies. Joe Riviello is a seasoned WooCommerce expert, digital marketing strategist, and CEO of Zen Agency with over 22 years of experience in the e-commerce industry. He is a passionate business development professional committed to helping businesses reach their full potential through various holistic digital marketing strategies. Joe's expertise lies in creating a seamless user experience for customers while delivering strong business results. He has worked with several high-profile clients across various industries, including retail, healthcare, and finance, helping them achieve their business goals through digital marketing solutions. Joe's journey to becoming a CEO started with his passion for technology and user experience design. He has always been interested in how technology can solve business challenges and improve customer experiences. Throughout his career, he has focused on creating e-commerce websites and digital marketing campaigns that provide an exceptional user experience while delivering strong business results. As the CEO of Zen Agency, Joe is responsible for leading the agency's strategic direction and ensuring that clients receive the highest quality of service. He is a natural leader who inspires and motivates his team to achieve their goals and deliver exceptional results for clients. Joe is a recognized industry leader and has spoken at several conferences on topics related to digital marketing, user experience design, and business strategy. He passionately advocates for data-driven marketing and believes that every business, regardless of size or industry, can benefit from a holistic digital marketing strategy.

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