What Is Content Marketing? How You Can Get Started Today


Almost every successful website has one thing in common: Great content. You can have an extremely beautiful website with all the bells and whistles, but if you don’t have content, your web presence is woefully incomplete. You must learn how to start content marketing the proper way.

There are no shortcuts: You need good content. And you need to market that content if you want to grow the size of your audience.

In today’s post, we’re going to discuss how easy it is to get started content marketing, and how you can use content to catapult your business to the top of your industry.

Create Great Content

Yes, it should be a given that you need great content, but it’s something that many brands tend to overlook. Creating great content for content marketing is far from difficult, but you need to follow these pillars if you want to get the most out of your marketing strategy:

Know your audience. What does your audience want to see? If you don’t know, do some market research. Ideally, you want to create the content that tailored to your audience. If your audience likes to consume video content, don’t give them long-form blog posts.

Be authentic. Is your content coming from a place of authenticity? When you know your market inside-out, it shouldn’t be a problem to create authentic content that your audience can identify with. Give real value, display your knowledge and experience, and speak directly to the wants and needs of your audience.

Determine Your Method of Distribution

Great content won’t go far if people don’t see it. You need to determine how you’re going to push your content. Essentially, you’re looking to get valuable traffic from your content. Let’s look at a few ways you can do this:

SEO. For example, high-value blog posts that target relevant keywords can get ranked by Google.  Over time, rankings can improve, and your blog post can become a powerful conduit for valuable traffic to your website.

Social Media. Create content, post it on social media, share it on your network of followers. The goal is for your content to get shared virally. This expands your network and you can see an influx of targeted traffic to your website.

Public Relations. This is an overlooked method of gaining traffic through content. Leverage online PR to gain brand recognition. By getting your content featured on authoritative websites, you boost your brand while gaining quality traffic.

Create a Schedule

A sporadic content schedule will put you on a train to nowhere. Get consistent, and the simplest way to do this is to stick to a content posting schedule. Momentum is powerful, and the more content you release, the faster your audience can grow. We recommend using marketing automation software to schedule your content releases.

For example, if you send out email newsletters, email autoresponders like Aweber and MailChimp allow you to schedule your emails.


A website without content is merely a skeleton. You need content if you want an audience. With content marketing, you increase your following and grow your brand. By following the tips in this blog post, you can launch a successful content marketing strategy.

Want more digital strategy advice and insights?

Sign up for our newsletter.
Something went wrong. Please check your entries and try again.

Joseph Riviello

Joseph L. Riviello is the CEO and Founder of Zen Agency. Joe's agency builds websites and web applications that attract, engage, and convert. Joe has over 30 years of experience in entrepreneurship and he is an expert digital marketing strategist who specializes in conversion-centric e-commerce experiences and cutting-edge solutions that maximize growth and profit. Check out Joe featured on: Business.com, Redbooth.com, Kabbage.com, MaterialDesignBlog.com

Leave a Comment

You must be logged in to post a comment.

See more digital strategy posts



Someone navigating a website with ADA compliance on a tablet

ADA Compliance Services

Your website is the tool through which you connect with all of your customers. Accessibility is key for ensuring that customers have equal ability to access your website, regardless of their personal capabilities. ADA compliance doesn’t just help ensure that your website meets the right standards for legal compliance. It also helps you connect with…

computer screen with an ecommerce website

Why Quality Backlinks Matter

Google has changed its algorithm yet again and this time it’s aimed at product review websites. As stated in Google’s latest announcement, informative and more in-depth product reviews will receive a rankings bump. As Google explained to Search Engine Land: We know people appreciate product reviews that share in-depth research, rather than thin content that simply…

Two people browsing a headless e-commerce site

Why You Should Consider Headless E-Commerce

Using a content management system, such as WooCommerce, for your website provides an all-in-one solution for business owners with little or no custom coding. Many website developers are familiar with the approach, but it’s restrictive, providing limited options for creating a user interface. Having multiple front ends for different purposes is difficult. But fortunately, there…

Marketing team pooling knowledge to build customer personas

What Is a Buyer Persona, and Why Is It Important to Your Marketing Strategy?

You are confident that your marketing plan is solid or at least heading in the right direction. But you’ve also heard an awful lot about incorporating buyer personas into the strategy. For those who may be asking “What is a buyer persona?” or wondering how to leverage them for your marketing efforts, keep reading. We’ll…

two monitors with web pages open

Why You Need to Pay Attention to Your Website’s Core Web Vitals

For years now, Google has been stressing the importance of the user experience to web developers, PPC specialists, and SEO experts. Each year, the search engine giant has been adding several UX components to its ranking algorithm, such as mobile-friendliness, safe browsing and HTTPS security, and the intrusive interstitial penalty (i.e. intrusive popups that can…

computer in front of a purple light

How Bad Web Design Can Affect Your Digital Marketing Campaigns

When you create a marketing strategy, you want to make sure that your marketing dollars are going to good use. While you put a lot of thought into developing a strategy that works to grow your business while staying within budget, there are some things that could be detracting from your marketing efforts without you…

creative team work together in brainstorm meeting to discuss branding and branding misconceptions

6 Branding Misconceptions That. Just. Won’t. Die

You’ve likely heard the term “branding” used in a few different ways, so maybe you have a picture of what branding looks like in your head. Is it that bright red Target logo? Or maybe it’s that catchy jingle you can’t get out of your head. Or maybe you don’t have a clear picture of…

Two friends shopping on their mobile devices

5 Mobile Marketing Mistakes to Avoid in 2021 (#3 Should Make You Sit Up)

It may already be a cliché, but someone has to say it: customers expect to engage your business on their mobile devices. We live at a time when smartphones are practically an extension of the individual. With the popularity of smartphones, mobile-initiated commerce has taken off. According to statistics published on OBERLO, mobile commerce sales…

apple ios 14 update

Apple iOS 14 Update: How Did It Affect Your Facebook Ads?

Privacy has become a hot topic in the past few years. From the European Union’s General Data Protection Regulation to the California Consumer Privacy Act, laws and regulations aimed at protecting the privacy of consumers while on the internet have popped up in recent years, changing the way of how advertisers collect data. And it…