What Is Content Marketing? How You Can Get Started Today

Categories

Almost every successful website has one thing in common: Great content. You can have an extremely beautiful website with all the bells and whistles, but if you don’t have content, your web presence is woefully incomplete. You must learn how to start content marketing the proper way.

There are no shortcuts: You need good content. And you need to market that content if you want to grow the size of your audience.

In today’s post, we’re going to discuss how easy it is to get started content marketing, and how you can use content to catapult your business to the top of your industry.

Create Great Content

Yes, it should be a given that you need great content, but it’s something that many brands tend to overlook. Creating great content for content marketing is far from difficult, but you need to follow these pillars if you want to get the most out of your marketing strategy:

Know your audience. What does your audience want to see? If you don’t know, do some market research. Ideally, you want to create the content that tailored to your audience. If your audience likes to consume video content, don’t give them long-form blog posts.

Be authentic. Is your content coming from a place of authenticity? When you know your market inside-out, it shouldn’t be a problem to create authentic content that your audience can identify with. Give real value, display your knowledge and experience, and speak directly to the wants and needs of your audience.

Determine Your Method of Distribution

Great content won’t go far if people don’t see it. You need to determine how you’re going to push your content. Essentially, you’re looking to get valuable traffic from your content. Let’s look at a few ways you can do this:

SEO. For example, high-value blog posts that target relevant keywords can get ranked by Google.  Over time, rankings can improve, and your blog post can become a powerful conduit for valuable traffic to your website.

Social Media. Create content, post it on social media, share it on your network of followers. The goal is for your content to get shared virally. This expands your network and you can see an influx of targeted traffic to your website.

Public Relations. This is an overlooked method of gaining traffic through content. Leverage online PR to gain brand recognition. By getting your content featured on authoritative websites, you boost your brand while gaining quality traffic.

Create a Schedule

A sporadic content schedule will put you on a train to nowhere. Get consistent, and the simplest way to do this is to stick to a content posting schedule. Momentum is powerful, and the more content you release, the faster your audience can grow. We recommend using marketing automation software to schedule your content releases.

For example, if you send out email newsletters, email autoresponders like Aweber and MailChimp allow you to schedule your emails.

Conclusion

A website without content is merely a skeleton. You need content if you want an audience. With content marketing, you increase your following and grow your brand. By following the tips in this blog post, you can launch a successful content marketing strategy.

Want more digital strategy advice and insights?

Sign up for our newsletter.
!
!
Something went wrong. Please check your entries and try again.

Joseph Riviello

Joseph L. Riviello is the CEO and Founder of Zen Agency. Joe's agency builds websites and web applications that attract, engage, and convert. Joe has over 30 years of experience in entrepreneurship and he is an expert digital marketing strategist who specializes in conversion-centric e-commerce experiences and cutting-edge solutions that maximize growth and profit. Check out Joe featured on: Business.com, Redbooth.com, Kabbage.com, MaterialDesignBlog.com

Leave a Comment

You must be logged in to post a comment.

More Posts By Joseph Riviello

E-Commerce Experts Thoughts on New Instagram Checkout Feature

By Joseph Riviello

Facebook is at it again, innovating the social media landscape … this time with its uber-popular platform, Instagram. In a March 19th press release, the company unveiled the new Instagram Checkout feature, an e-commerce extension of the app. Since it’s currently in beta with only 25 companies, not much is known about it, and businesses…

Why You Need a WooCommerce Store

By Joseph Riviello

According to a study published by the U.S. Census Bureau’s Department of Commerce, total e-commerce sales in the United States were estimated at $513.6 billion in 2018, a 14.2% increase from 2017. This data has been on an upward trend since 2009. Future projections globally cement e-commerce as the primary shopping method. Now, more than…

4 Tactics Marketing Automation Companies Use to Improve ROI

By Joseph Riviello

The most exciting part of doing business in this day in age is how much technology is available. This elevates the potential of what you can do with your marketing since it opens up a world of opportunities. While technology won’t be the magic button that will fix all of your problems, it helps accelerate…

The 3 Tenets of Lead Generation: How You Can Produce Sales On-Demand

By Joseph Riviello

Sales are the lifeblood of any business. Without a steady stream of sales, you don’t have revenue. And without revenue, you don’t have a thriving business. In today’s post, we’re going to look at the three tenets of lead generation, and how you can use them to exponentially grow your business. Tenet 1: You Must…

Zen Agency is Now a Sharpspring Silver Partner!

By Joseph Riviello

Zen Agency has earned the Sharpspring Silver Partner Certification from Sharpspring, a leading marketing automation platform. Why Does Marketing Automation Matter? The marketing automation tools provided by Zen Agency as a Sharpspring Silver Partner allows you to deliver the right message to the right leads. Track your content, who is seeing it, and craft an…

How to Create a Successful Law Firm Marketing Funnel

By Joseph Riviello

If you were to go back 20 years, you would see that law firm marketing was starkly different than it is today. You would see more billboards, late-night infomercials, neighborhood flyers, and newspaper ads. These days, we have websites, SEO, pay-per-click ads, and social media marketing. The options available to lawyers today give them countless…

5 Steps for Creating a Successful Marketing Strategy

By Joseph Riviello

Many businesses jump straight into marketing without a plan. This is a big mistake. Going into battle without a strategy will leave you with a poorly spent marketing budget and lackluster results. Often enough, the difference between companies who dominate the marketplace and companies who fail to get off the ground is simple: A clear,…

The 5 Step Cheat-Sheet for Using Youtube for Your Local Business

By Joseph Riviello

If I were to ask you, “what’s the #1 search engine?”, you would automatically say, “Google”, and you’d be right. But what if I were to ask you to state the #2 search engine? Some would say Bing or Yahoo, but the truth is that Youtube is the second largest search engine in the world.…

Why Call Tracking Is Critical for Local Businesses

By Joseph Riviello

Let’s say you’re a business that’s running different online and marketing channels like SEO, PPC, email marketing and direct mail. You notice a remarkable uptick in sales, but you’re not precisely sure where they are coming from, as you’re using a variety of different marketing methods. If many of your leads contact you via the…

How to Increase Email Sales Through Lead Nurturing

By Joseph Riviello

Look at your inbox right now. Are the marketing emails in your inbox sales-only? How often do you receive marketing emails that are not trying to sell you something? You probably don’t even remember the last time a marketing email arrived at your inbox without trying to sell you something. This is because marketers are…