How to Accelerate the Speed of Your WooCommerce Store

Chances are, if your website is not optimized for speed, you are likely running slow. WordPress is a powerful system, but if it’s not optimized, it can lag. Your E-commerce operation cannot afford slow speeds. Because 51% of online shoppers say that site slowness is the main reason why they would abandon a shopping cart, speed optimization is imperative.

As we demonstrate a few ways you can accelerate the loading times of your WooCommerce store, let’s look at a few reasons why your site may be slow.

Your WordPress is laden with plugins

The sheer amount of plugins and extensions that are available can pose a problem. Webmasters have been guilty of indiscriminately downloading plugins, even if they don’t serve a functional purpose. Though plugins can be extremely useful, they can negatively impact the performance of your website. If your site is noticeably slower than before, and you’ve recently downloaded a plugin, try uninstalling it too see if you get a speed boost. Some of your plugins are absolutely essential for your site’s performance, while some are probably just bloat that can be shaved off.

Too many products and pages

This is a problem that you’ll likely encounter as the size of your store grows. The pages and products on your site will not be cached automatically. Unlike other platforms, WooCommerce makes it easy to cache your web pages. We’ll continue this topic later in the post.

You have weak, shared hosting

To set the record straight, if you plan on having a successful store, you should distance yourself from shared hosting plans. Yes, they’re cheap. And, yes, your host company may have promised blazing-fast speeds at that bottom-level price, but eventually you will be forced to find a more powerful and reliable solution. Shared hosting plans are great if you’re a small-time, hobbyist blogger, but if you want to make consistent revenue from your store, you need something more professional. From the start, invest more money into a dedicated hosting plan that has a strong infrastructure.

The two plugins that can significantly reduce loading times

There’s a reason why we recommend using WooCommerce over other platforms. The main reason (among many others) is that WordPress is an open source platform that is constantly being improved. As I said earlier in the post, you don’t want to overload your WordPress with too many plugins and extensions, but if you choose the right ones, you will benefit from them tremendously.

The first plugin to optimize your WooCommerce store is W3 Total Cache. To explain why you need to download this plugin, you need to understand the concept of caching. When someone enters your site’s url into their address bar, the visitor’s browser attempts to contact your web server. From there, your server contacts your host, and then your host will contact and enter the database where your site’s information is stored. The content within the database is then organized into an HTML page which is sent back to the visitor’s web browser. The request to retrieve data from the database is what often consumes the most time. Caching solves this problem. Think of a cache as a temporary storage area that allows commonly frequented pages of your websites to be accessed quickly without the time-consuming server requests and data retrievals.

The W3 Total Cache plugin is arguably the best tool of its kind for this type of task. Bursting with features and configuration options, the plugin is the first choice for brands like AT&T and Mashable, and is recommended by many of the major web hosts. It promises a 10x performance enhancement when it’s fully optimized. It can cache pages, browsers, databases, and so many other things.

The second plugin is Better WordPress Minify. Minification simply trims the unnecessary elements from a source code like Javascript. Minifying JS or CSS is known to effectively boost site loading speeds, and the Better WordPress Minify plugin is consistently considered as one of the best and most easiest tools in the industry for this task.


Over 70% of online shopping carts are abandoned before a purchase is made. As I already mentioned earlier in the post, a good portion of those abandoned shopping carts are due to slow site loading speeds. Follow the tips in this article to turbo-charge the speed and performance of your website.

Are you ready to discuss your next eCommerce project with the leader in shopping cart website development and digital marketing? If so, contact Zen Agency today! We are a group of web development experts, specializing in WooCommerce.

Want more digital strategy advice and insights?

Sign up for our newsletter.
Something went wrong. Please check your entries and try again.

Joseph Riviello

Joseph L. Riviello is the CEO and Founder of Zen Agency. Joe's agency builds websites and web applications that attract, engage, and convert. Joe has over 30 years of experience in entrepreneurship and he is an expert digital marketing strategist who specializes in conversion-centric e-commerce experiences and cutting-edge solutions that maximize growth and profit. Check out Joe featured on:,,,

Leave a Comment

You must be logged in to post a comment.

More Posts By Joseph Riviello

E-Commerce Experts Thoughts on New Instagram Checkout Feature

By Joseph Riviello

Facebook is at it again, innovating the social media landscape … this time with its uber-popular platform, Instagram. In a March 19th press release, the company unveiled the new Instagram Checkout feature, an e-commerce extension of the app. Since it’s currently in beta with only 25 companies, not much is known about it, and businesses…

Why You Need a WooCommerce Store

By Joseph Riviello

According to a study published by the U.S. Census Bureau’s Department of Commerce, total e-commerce sales in the United States were estimated at $513.6 billion in 2018, a 14.2% increase from 2017. This data has been on an upward trend since 2009. Future projections globally cement e-commerce as the primary shopping method. Now, more than…

4 Tactics Marketing Automation Companies Use to Improve ROI

By Joseph Riviello

The most exciting part of doing business in this day in age is how much technology is available. This elevates the potential of what you can do with your marketing since it opens up a world of opportunities. While technology won’t be the magic button that will fix all of your problems, it helps accelerate…

The 3 Tenets of Lead Generation: How You Can Produce Sales On-Demand

By Joseph Riviello

Sales are the lifeblood of any business. Without a steady stream of sales, you don’t have revenue. And without revenue, you don’t have a thriving business. In today’s post, we’re going to look at the three tenets of lead generation, and how you can use them to exponentially grow your business. Tenet 1: You Must…

Zen Agency is Now a Sharpspring Silver Partner!

By Joseph Riviello

Zen Agency has earned the Sharpspring Silver Partner Certification from Sharpspring, a leading marketing automation platform. Why Does Marketing Automation Matter? The marketing automation tools provided by Zen Agency as a Sharpspring Silver Partner allows you to deliver the right message to the right leads. Track your content, who is seeing it, and craft an…

How to Create a Successful Law Firm Marketing Funnel

By Joseph Riviello

If you were to go back 20 years, you would see that law firm marketing was starkly different than it is today. You would see more billboards, late-night infomercials, neighborhood flyers, and newspaper ads. These days, we have websites, SEO, pay-per-click ads, and social media marketing. The options available to lawyers today give them countless…

What Is Content Marketing? How You Can Get Started Today

By Joseph Riviello

Almost every successful website has one thing in common: Great content. You can have an extremely beautiful website with all the bells and whistles, but if you don’t have content, your web presence is woefully incomplete. You must learn how to start content marketing the proper way. There are no shortcuts: You need good content.…

5 Steps for Creating a Successful Marketing Strategy

By Joseph Riviello

Many businesses jump straight into marketing without a plan. This is a big mistake. Going into battle without a strategy will leave you with a poorly spent marketing budget and lackluster results. Often enough, the difference between companies who dominate the marketplace and companies who fail to get off the ground is simple: A clear,…

The 5 Step Cheat-Sheet for Using Youtube for Your Local Business

By Joseph Riviello

If I were to ask you, “what’s the #1 search engine?”, you would automatically say, “Google”, and you’d be right. But what if I were to ask you to state the #2 search engine? Some would say Bing or Yahoo, but the truth is that Youtube is the second largest search engine in the world.…

Why Call Tracking Is Critical for Local Businesses

By Joseph Riviello

Let’s say you’re a business that’s running different online and marketing channels like SEO, PPC, email marketing and direct mail. You notice a remarkable uptick in sales, but you’re not precisely sure where they are coming from, as you’re using a variety of different marketing methods. If many of your leads contact you via the…