Author: Joseph Riviello

twitter-lead-generation-secrets-the-pros-use

Twitter Lead Generation Secrets the Pros Use

People underestimate Twitter. Businesses see it as a customer service or a branding tool, which is an accurate application of it, but it’s limiting. Twitter is a versatile platform, and is one of the best tools can use for lead generation– the majority of businesses don’t really know it yet. Let’s look at some ways…

checkout-plugins

The 6 Best WooCommerce Checkout Plugins That Will Increase Sales

The checkout is the last, and arguably most significant, stage in the buying process. It’s also where many online operations fumble the ball. Checkout issues will abruptly stop sales, frustrate customers, and will hurt your brand in the long-term. This is why your checkout process should be impeccably smooth. WooCommerce, WordPress’ best ecommerce platform, has…

web-hosting

Should a WooCommerce Shop Run on Shared Hosting or a VPS?

One of the worst setbacks a website deals with is downtime. The longer your site is down, more sales go down the drain. One of your main concerns as an ecommerce retailer is maximizing your revenue, and web server issues directly undermine that. Suffice it to say, the hosting plan that you choose matters immensely….

product description writing

Are You Making These Product Description Mistakes?

When you sell anything online, there’s always one general metric (regardless of the situation) that will always mean something: sales. Your online store will either live or die by how many sales you make. There are many elements that will directly influence the amount of sales that you bring in. When someone clicks on a…

website-data

The 4 Most Essential Success Metrics for Your E-Commerce Store

In the e-commerce space, business owners that are successful often know exactly why they are successful. They’re successful, for one major reason, because they know how well they are performing– their data always tells the story. Your success in e-commerce is determined by number and hard facts. And while it’s easy to rely on instincts,…

loyalty-program

How to Use the WooCommerce Points and Rewards Plugin to Increase Repeat Purchases

Every successful business owner knows that one of the keys to running a business successfully is the building the loyalty of his customer base. Loyalty makes customers come back for repeat sales, and it compels them to talk about your business with their friends and family. But loyalty, more often than not, does not come…

ecommerce

How Your E-Commerce Store Can Conquer 2016

For several years, e-commerce has steadily evolved. 2015’s Black Friday saw record numbers of online sales, and it’s indicative of a larger trend: people prefer to shop online. E-commerce offers convenience, speed, and a wealth of options. In 2016, e-commerce will continue to evolve– that’s a guarantee. As e-commerce evolves, your operation needs to evolve…

trustworthy-website

5 Simple Ways to Make Your Web Presence More Trustworthy

The purpose of your business website is to capture more sales and to expand your brand. One of the things that often gets overlooked when it comes to web design is the trustworthiness of a website. This means that if you want to see a certain level of success, your website needs to be totally…

seo-results

When Should You Start Seeing Results from Your SEO Campaign?

SEO can be tricky. Traffic is a necessary element when it comes to seeing success for your website. In many ways, it’s the most important element; without traffic, your website is almost useless. For this reason, people get restless. If you’ve hired a company to handle your SEO, or if you’ve chosen the do-it-yourself route,…

link-building

Why Linking Building Will Still Matter in 2016

Google’s 2012 Penguin update permanently changed the game. Some of the things that worked before abruptly stopped working. SEO’s panicked. Website rankings plummeted. Chaos ensued. Lost in all of the chaos and the noise were the facts. People became very misinformed on what works and what doesn’t. Bad SEO practices sort of became the norm….

pay-per-click (PPC)

The 5 Profit-Generating Benefits of Pay-per-Click (PPC)

It’s safe to say that you’ve heard about pay-per-click (PPC) marketing. You’ve probably heard it’s a bit risky, and it’s easy to lose money with it. That’s true; it can be a bit risky– if you don’t know what you’re doing. It goes without saying that with any marketing method that you use, you should…

woocommerce

How to Accelerate the Speed of Your WooCommerce Store

Chances are, if your website is not optimized for speed, you are likely running slow. WordPress is a powerful system, but if it’s not optimized, it can lag. Your E-commerce operation cannot afford slow speeds. Because 51% of online shoppers say that site slowness is the main reason why they would abandon a shopping cart,…