Web Design Checklist: Typography is Essential

Web Design Checklist: Typography is Essential

Note: This is part 3 of our Web Design Checklist Series Typography is one of the most essential elements of great web design. It’s one of the most powerful ways to elevate the quality of the appearance and functionality of your website. The best designers put great thought into their typography because they know that…

The Web Design Checklist: Choosing the Color Palette

The Web Design Checklist: Choosing the Color Palette

This is the first post in the Web Design Checklist series. Our world is dominated by color. Because of its omnipresence, psychologists have debated the impact that color has on the mind and the emotional state. And there is an impact. Everyone has their subjective associations to certain colors—someone may find the color red to convey…

Do You Make These 5 Stupid Content Marketing Strategy Mistakes?

Do You Make These 5 Stupid Content Marketing Strategy Mistakes?

Everybody makes mistakes – that’s the nature of business. But, smart business owners learn from the mistakes of others so they don’t waste time and money making mistakes on their own. In our years of analyzing the market, we have seen plenty of content marketing strategy decisions that have gone right and wrong. These are…

Beyond the Sale: Why Email Marketing Should be an Evergreen Strategy

Beyond the Sale: Why Email Marketing Should be an Evergreen Strategy

The subject line will help to get your emails opened, but the actual content of the email will determine whether or not you will secure a sale. The average person’s inbox will have loads of different emails, and many of them will either sit unopened, be discarded, or get marked as spam. In 2014, sending…

Inbound Marketing Strategy and Why It Matters

Inbound Marketing Strategy and Why It Matters

The World Wide Web has dramatically changed the way we do business. It equips online business owners with the tools they need to focus their marketing dollars on highly targeted customer bases. This is where inbound marketing strategy shines the most. “Marketing is a contest for people’s attention.”- Seth Godin How an Inbound Marketing Strategy…

How to Fix Your Email Subject Lines to Improve Your Open Rates

How to Fix Your Email Subject Lines to Improve Your Open Rates

Email marketing is far from dead. Sure it may have been easier 5-10 years ago. There were fewer regulations, and the average inbox wasn’t a messy swamp flooded with over-the-top marketing messages and borderline spam emails. When you engage in email marketing in 2014, you are vying for your prospects’ attention while other companies and…