Author: Joseph Riviello

blogging

The 3 Most Common Things Poor Business Blogs Lack

Your business blog is an excellent outlet for broadcasting your brand’s voice. A well-written blog can yield some healthy engagement from your users, and can act as an anchor for your content marketing strategy. But that doesn’t mean that blogging success is a given. Creating a blog can be easier said than done, and there…

website-design-example

3 Metrics that Should Tell You When It’s Time for a Website Redesign

Like many other things in life, your website can age. Father Time is no stranger to online properties. Your website, at one time, may have been a high-performing powerhouse that churned qualified leads through your door. If you’ve upheld the same design for several years, and you may have noticed a dip in that performance,…

broken-links

The 7 Deadly Sins: Sneaky Broken Links and Images

The other posts in our Deadly Sins series dealt with errors in judgment or principle. Overstuffing your web page with keywords probably seems like a good idea if you aren’t acquainted with Google’s policies. The Deadly Sin that we’re going to talk about today, on the other hand, is far from an intentional mistake. It’s…

wordpress-plugins

4 Overlooked Plugins from WPMUDEV That Will Improve Your Site

WordPress is a huge platform with a vast, and often under-explored, marketplace. There are probably droves of plugins that you are not aware of, simply due to the fact that you cannot know of every single plugin that hits the market. The sheer amount of plugins that are at your disposal make WordPress the most…

zen-design-firm

5 Tips That Will Turbo-Charge the Speed of Your Website

There are few things more frustrating than opening up a webpage and it taking forever to load. Itโ€™s trueโ€”patience is a virtueโ€”but when you have a multitude of other things to do, waiting for a webpage to load doesnโ€™t seem too appealing. 47% of online consumers expect a webpage to load in 2 seconds or…

dropship-market

How to Select the Right Market for Your Ecommerce Store

Does this sound like you: You’ve heard all about drop shipping, have concluded that it sounds awesome, but you have absolutely no idea of what market or niche you should get into? Don’t worry, it’s fairly common. Choosing the market is the first step in opening your drop shipping enterprise, and it’s the step that…

the-5-step-cheat-sheet-for-using-youtube-for-your-local-business

How to Use Youtube as a Powerful Content Marketing Tool

There are literally 1 billion users of Youtube. It generates billions of views per day. The time that people spend on it are increasing each year. To say that Youtube has become an institution would be an understatement. Everyone uses and knows about it, and your business needs to be on it. Youtube is one…

online-store

5 Incredibly Easy Ways to Optimize Your Online Store

In the grind of running an online retail operation, many small details get ignored. But often enough, these small details can make or break your online store. With this in mind, it’s time to stop overlooking the small things, because they can have a pretty bug effect on your success. This post lists a few…

responsive-web-design

4 Responsive Web Design Mistakes That You Want to Avoid

As responsive design becomes more popular, more businesses have migrated to itโ€”for good reason. It offers the best user experience and accessibility, and users have started to expect responsive websites when theyโ€™re surfing the web. Businesses have started to overhaul their web presence with brand new responsive websites, which is great, but some have poorly…

print-campaign

How to Successfully Leverage Online Marketing for Your Print Campaign

As technology becomes more advanced, more businesses are hopping on the Digital Marketing Locomotive; which, really, is not a bad thing. The 20th century was obviously dominated by traditional advertising methods, like print and radio; now we have marketing machines like Facebook and Youtube that have taken over. 10-15 years ago, the concept of digital…

seo

The 3rd Deadly Sin of SEO: Poor On-Page Optimization

Weโ€™re going to deal with one of the most common missteps in SEO: Poor on-page optimization. Done incorrectly, it can totally deflate your optimization efforts. This Deadly Sin is usually comprised of seemingly small mistakes that have big consequences. Youโ€™ll find many small business websites that are littered with these mistakes, but that doesnโ€™t mean…

bad-copywriting

3 Telltale Signs of Bad Copywriting

Writing copy is tough workโ€”a lot harder than it looks. Crafting copy that enticingly describes your products and offers takes practice and knowledge, which is something that most business owners just donโ€™t have. This is why it is common to see horrific copy, which obviously doesnโ€™t compel people to buy. This is what bad copy…