A 5-Step Process to Increasing the Lifetime Value of Your Customers

A 5-Step Process to Increasing the Lifetime Value of Your Customers

Note: This is Part 2 of the “Know Your Metrics” series Let’s say that there are two companies in the same niche. They sell the same type of product. The two companies are, for the most part, very similar. They both calculated the LTV (lifetime value) of their average client. But there is a stark…

Why the Lifetime Value of a Customer Is the Most Important Metric You Need to Know

Why the Lifetime Value of a Customer Is the Most Important Metric You Need to Know

Note: This is Part 1 in the “Knowing Your Metrics” series Want to know the difference between a true digital marketer and a pretender? Ask the marketer to pull up some figures. Tell him to show you his treasure trove of data for the campaigns. Tell him to explain his average customer profiles. Tell him…

The Local SEO Checklist: What You Need to Do to Get High Rankings

The Local SEO Checklist: What You Need to Do to Get High Rankings

For some business owners, there is a barrier-to-entry when it comes to their online marketing methods. Traffic has been, and always will be, a big cause for consternation. The process of landing a coveted spot on the first page has often been confusing and unattainable, with a never-ending list of requirements and methods to get…

6 Reasons Why WooCommerce Is One of the Best Shopping Carts for Retailers

6 Reasons Why WooCommerce Is One of the Best Shopping Carts for Retailers

Released in 2011, WooCommerce is an open-source shopping cart WordPress plugin for ecommerce retailers. With over 2.3 million downloads in 3 years, it is one of the most popular and most powerful ecommerce options for online business owners and retailers (both large and small). The WooCommerce plugin is one of the premier shopping cart platforms…

4 Questions Every Business Needs to Ask When It Comes to Marketing

4 Questions Every Business Needs to Ask When It Comes to Marketing

Businesses are worried about securing new customers, and they’re unsure of what they should do to alleviate this concern. The fact is that there is a multitude of different ways to bring customers through your doors. You should never have any problems finding a marketing method that will work for your business. There is no…

How to Make Your Business Mobile Friendly

How to Make Your Business Mobile Friendly

Is Your Web Presence Mobile-Friendly? If your business isn’t mobile-optimized, you’re missing out. The number of people who own mobile devices is on the rise, and the trend isn’t likely to stop. The truth is that most people are comfortable with their smartphones and tablets. People use their mobile devices to communicate, entertain, work, learn,…

The Importance of Wireframes When  Designing a Website

The Importance of Wireframes When Designing a Website

A house is seldom built without a visual outline; an architectural blueprint that displays the home’s appearance and its basic functionalities. Try building a home without some sort of blueprint and you’ll fail miserably. And designing a website isn’t too different. It’s never a good idea to simply design a website from what’s floating in…

Are Beacons the Future of Mobile Marketing?

Are Beacons the Future of Mobile Marketing?

According to WebDAM, mobile marketing will generate $400 billion in 2015, compared to $139 billion in 2012. That’s a near-quantum leap, and it’s a prime indicator of where the marketing landscape is headed. The train is about to leave the station, and if you haven’t hopped on by now, you will be left behind. As…

3 Ways to Get More Out of Your Content Marketing

3 Ways to Get More Out of Your Content Marketing

Marketers are starting to understand the importance of great content. According the Content Marketing Institute’s Annual B2B Content Marketing Trends Report, 56% of marketers have increased their budget towards content marketing in the last year. Content marketing is far from a fad—it’s here to stay. Social media, blogs, press releases, podcasts, articles, podcasts, webinars, newsletters,…