ByJoseph Riviello
WordPress’ widget function has always been limiting. The average WordPress site will have identical sidebars, with the same widgets, on every single page of the site. There is no flexibility, no customization, no control. Most of the widget customization plugins on the market are basic and are not feature-rich. WordPress users have been forced to…
ByJoseph Riviello
A business neglecting its email list is like a gardener refusing to water his plants. Your email list is a seed that needs constant nurturing and maintenance so that it reaches its full potential. The size of your email list should see a constant trend of growth—from the beginning, when you first started collecting the…
ByJoseph Riviello
Content marketing is about engagement. It’s about forming a connection between the business and the audience, so that they become more loyal and more attached to what you have to offer. To connect with your audience, you need to pinpoint who they are, what needs they have, and where they are on the road to…
ByJoseph Riviello
In and of itself, social media is a marketing machine. There’s a reason why you see its reach on nearly every corner of the internet: It works. 87% of all small businesses said that social media helps their business. Social media also accounts for 23% of all time spent online. Social media works for small…
ByJoseph Riviello
Content marketing is one of the most potent and efficient ways to grow your business. But, just like anything else, there are certain challenges that you’ll face, and you won’t find success until you conquer them. We’re going to talk about the most troublesome issues that companies deal with and how you can overcome them…
ByJoseph Riviello
[WordPress is the world’s largest and most popular CMS. Developers love it. Businesses love it. Bloggers love it. WordPress is so popular that 1 out of 6 websites use it. It’s because of that active popularity that security is so important. Out of the millions of WordPress sites out there, hundreds of thousands get hacked…
ByJoseph Riviello
Sounds a little too much like a Christmas carol … but it’s a good tip. After launching your website, an area may change or a new area may be added to your business. Regardless if you are updating the site on your own or having Zen Agency make these updates, here are a few tips…
ByJoseph Riviello
Ideas can get stale. Do something enough times and it’ll become dry and monotonous. If you’ve ever dabbled in content marketing, you know what that’s like. “What am I going to write about?” “What topic is going to excite my readers?” These dilemmas will stagnate creativity. It happens, and if it hasn’t, it will. Your…
ByJoseph Riviello
WordPress sites are more SEO-friendly than sites on other platforms. Matt Cutts said it himself. But that doesn’t mean that WordPress is a ready-to-use, “out of the box” SEO solution. WordPress, though an extremely easy to use CMS, cannot be used on autopilot. You will still have to do some onsite optimization to really start…
ByJoseph Riviello
It is no secret that the best way to dominate your competitors is through local SEO. Often enough, the most relevant, targeted customers can be gained through a local search campaign. It is also no secret that backlinks are still a powerful ranking factor, even in 2014. But some backlinks are better than others. Getting…
ByJoseph Riviello
Don’t believe the hype: Social media is not a set-it-and-forget-it marketing strategy. Like any other strategy it requires a precise understanding of your goals and how you’re going to accomplish them. It also requires you to test your methods to see what’s working and what isn’t, so that you can optimize your campaign for success….
ByJoseph Riviello
The web is overpopulated with poor marketing ideas and advice. Every day a new blog with questionable advice sprouts up like a bad root in the soil. For the non-savvy business owner, it’s hard to distinguish what is good and what isn’t. This is dangerous, as it can be the difference between blowing a marketing…