How to Make Extremely Interesting Content in a Boring Industry

How to Make Extremely Interesting Content in a Boring Industry

So, you want to create interesting content, but your industry is far from interesting. This sounds like an impossible dilemma. In your eyes, it may seem like you’re trying to convert a dull rock into a shining piece of gold. Here’s the good news: creating interesting content in a boring industry is far from impossible….

3 Ways Your ECommerce Store’s Photography May Be Failing, And What You Can Do to Fix It

3 Ways Your ECommerce Store’s Photography May Be Failing, And What You Can Do to Fix It

One of the worst things that you can do when running an online store is put your product photography on the back burner. While online stores are more popular than ever (and that trend is not likely to stop any time soon), brick-and-mortar shops still have one distinct advantage: customers can go to their store…

The Most Practical WooCommerce Extensions That Are Wallet-Friendly

The Most Practical WooCommerce Extensions That Are Wallet-Friendly

Building an ecommerce store from the ground-up is an exciting, but challenging, experience. You have to worry about sourcing products, having enough capital to stock inventory, being able to properly market your business, successfully fulfilling orders, among many other things. This is why having sufficient capital is paramount when building a new store– you don’t…

3 Surefire Ways to Sink Your Ecommerce Store

3 Surefire Ways to Sink Your Ecommerce Store

Building an online business can be tricky. This is especially the case if you’ve never had an online business before. Fatal mistakes are too easy to make, and it’s something that you cannot reasonably afford when starting out. But, if you know the mistakes that are commonly made, you can dodge the pitfalls that have…

How to Firmly Position Your Ecommerce Brand Above the Competition

How to Firmly Position Your Ecommerce Brand Above the Competition

Ecommerce can be a dogfight. So many different retailers are vying for supremacy in often crowded markets. Customers in 2016 now have more choices than they have ever had. With smartphone devices attached to them like an extra limb, they can pull up hundreds of your competitors in seconds. One of the most powerful things…

How to Successfully Create and Manage Content for Your Ecommerce Store in 2016

How to Successfully Create and Manage Content for Your Ecommerce Store in 2016

There’s a few reasons why content is absolutely essential when running an online business: it can build authority, instill trust, gain traffic, and persuade site visitors into becoming buyers. It’s one of the most important elements on your site, and it should be an integral part of your marketing strategy. With all of that said,…

Why Upselling Is One of The Best Ways to Increase Customer Satisfaction

Why Upselling Is One of The Best Ways to Increase Customer Satisfaction

Inexperienced vendors view upselling as a dirty concept. Many think it’s a cheap, sleazy tactic that only exists to get more sales. To be fair, that can be the case. There are hordes of deviously sleazy salesman who are quite talented at sinking their hands into their customers’ pockets, while offering no value in return….

The Best Types of Posts That Will Build Your Brand on Instagram

The Best Types of Posts That Will Build Your Brand on Instagram

There are now over 300 million people who use Instagram. That’s a staggering number. A few years ago it was a new Iphone-only app, now it’s a social media behemoth. There are many reasons why people are addicted to Instagram, but let’s talk about the primary reason: It’s a visual medium. People love pictures and…

Twitter Lead Generation Secrets the Pros Use

Twitter Lead Generation Secrets the Pros Use

People underestimate Twitter. Businesses see it as a customer service or a branding tool, which is an accurate application of it, but it’s limiting. Twitter is a versatile platform, and is one of the best tools can use for lead generation– the majority of businesses don’t really know it yet. Let’s look at some ways…

The 6 Best WooCommerce Checkout Plugins That Will Increase Sales

The 6 Best WooCommerce Checkout Plugins That Will Increase Sales

The checkout is the last, and arguably most significant, stage in the buying process. It’s also where many online operations fumble the ball. Checkout issues will abruptly stop sales, frustrate customers, and will hurt your brand in the long-term. This is why your checkout process should be impeccably smooth. WooCommerce, WordPress’ best ecommerce platform, has…