Author: Joseph Riviello

instagram-checkout

E-Commerce Experts’ Thoughts on the Instagram Checkout Feature

Facebook is at it again, innovating the social media landscape โ€ฆ this time with its uber-popular platform, Instagram. In a recent press release, the company unveiled the new Instagram Checkout feature, an e-commerce extension of the app. Since itโ€™s currently in beta with only 25 companies, not much is known about it, and businesses should…

why-you-need-a-woocommerce-wordpress-site

Why You Need a WooCommerce Store

According to a study published by the U.S. Census Bureauโ€™s Department of Commerce, total e-commerce sales in the United States were estimated at $513.6 billion in 2018, a 14.2% increase from 2017. This data has been on an upward trend since 2009. Future projections globally cement e-commerce as the primary shopping method. Now, more than…

marketing automation companies

4 Tactics Marketing Automation Companies Use to Improve ROI

The most exciting part of doing business in this day in age is how much technology is available. This elevates the potential of what you can do with your marketing since it opens up a world of opportunities. While technology won’t be the magic button that will fix all of your problems, it helps accelerate…

youtube video seo

YouTube Video SEO – How to Rank Well In Google

YouTube is severely under-utilized by small businesses. When people think of local SEO, they think of the traditional methods like backlinks, page rank, onsite optimization, etc. (all of which are very important). But somewhere along the way, YouTube video SEO gets ignored. Don’t make that mistake. If you’ve never thought about using YouTube video SEO…

5-rules-for-responding-to-negative-reviews

5 Rules for Responding to Negative Reviews

There’s nothing worse than receiving a negative review when you own an eCommerce store. This is because, as humans, we’re not naturally built to accept criticism, and we will do anything to avoid negative feedback. Hereโ€™s the thing: if your store is online long enough, you WILL experience at least one negative review at some…

lead-generation

The 3 Tenets of Lead Generation: How You Can Produce Sales On-Demand

Sales are the lifeblood of any business. Without a steady stream of sales, you donโ€™t have revenue. And without revenue, you donโ€™t have a thriving business. In todayโ€™s post, weโ€™re going to look at the three tenets of lead generation, and how you can use them to exponentially grow your business. Tenet 1: You Must…

Zen Agency

Zen Agency is Now a Sharpspring Silver Partner!

Zen Agency has earned the Sharpspring Silver Partner Certification from Sharpspring, a leading marketing automation platform. Why Does Marketing Automation Matter? The marketing automation tools provided by Zen Agency as a Sharpspring Silver Partner allows you to deliver the right message to the right leads. Track your content, who is seeing it, and craft an…

law-firm-marketing

How to Create a Successful Law Firm Marketing Funnel

If you were to go back 20 years, you would see that law firm marketing was starkly different than it is today. You would see more billboards, late-night infomercials, neighborhood flyers, and newspaper ads. These days, we have websites, SEO, pay-per-click ads, and social media marketing. The options available to lawyers today give them countless…

content-marketing-strategy

What Is Content Marketing? How You Can Get Started Today

Almost every successful website has one thing in common: Great content. You can have an extremely beautiful website with all the bells and whistles, but if you donโ€™t have content, your web presence is woefully incomplete. You must learn how to start content marketing the proper way. There are no shortcuts: You need good content….

Zen Agency

5 Steps for Creating a Successful Marketing Strategy

ย  Many businesses jump straight into marketing without a plan. This is a big mistake. Going into battle without a strategy will leave you with a poorly spent marketing budget and lackluster results. Often enough, the difference between companies who dominate the marketplace and companies who fail to get off the ground is simple: A…

the-5-step-cheat-sheet-for-using-youtube-for-your-local-business

The 5 Step Cheat-Sheet for Using Youtube for Your Local Business

If I were to ask you, “what’s the #1 search engine?”, you would automatically say, “Google”, and you’d be right. But what if I were to ask you to state the #2 search engine? Some would say Bing or Yahoo, but the truth is that Youtube is the second largest search engine in the world….

call-tracking

Why Call Tracking Is Critical for Local Businesses

Let’s say you’re a business that’s running different online and marketing channels like SEO, PPC, email marketing and direct mail. You notice a remarkable uptick in sales, but you’re not precisely sure where they are coming from, as you’re using a variety of different marketing methods. If many of your leads contact you via the…