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The Best Types of Posts That Will Build Your Brand on Instagram

There are now over 300 million people who use Instagram. That’s a staggering number. A few years ago it was a new Iphone-only app, now it’s a social media behemoth. There are many reasons why people are addicted to Instagram, but let’s talk about the primary reason: It’s a visual medium. People love pictures and videos, and it shows. Instagram is giving brands 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter. Instagram is a great brand builder, and if you use it properly, you will benefit from it tremendously.

But Instagram won’t really work well if you post a bunch of random photos and videos. Your Instagram profile needs agency, and it needs to tell a story. We’re going to demonstrate the best ways for your business to visually articulate that story– and it doesn’t matter if you’re a medium-large sized business, an online E-commerce retailer, or a small local shop.

Why you need to create quality content

Like I said, if you post random photos or video, you’ll be wasting your time. The brands that do well on Instagram have character and personality, which is what you’ll need to channel if you want a larger following. You will need to entice Instagram users to follow your brand, and there is no better way to do that than to post engaging visual content.

You may be wondering what engaging visual content looks like. It’s not really about having the most professional photos (although those don’t hurt). It’s about unveiling your business in a very humanizing way; it’s about building a thriving community through your photos; it’s about constructing a visual story that people can easily digest. When you do all of this, a dynamic social experience is created.

There are a few types of posts that you should incorporate into your profile. Let’s run them down.

Posts that showcase your product

There are several ways to do this. You can unveil new products. You can engage your followers by interacting with them while simultaneously showcasing your product. For example, if you’re an E-commerce retailer that sells shoes, you can create a post that shows one of the shoes that you’re selling, and in the caption area, ask your followers a question like, “What’s your favorite type of shoe for the winter season. Tell us.” It’s a simple question that gets people involved, and lets them see your product line.

In other posts, show how customers have used your product in the past. This is a great way to paint the picture on your product. It’s the most descriptive way to showcase the different applications of your product. You can also incorporate customer testimonials into these type of posts. This is a great way to debut your new products, especially if people are familiar with using them just yet.

Posts that show the product creation process

If you can, demonstrate how the products were made. This is a good way to give a behind-the-scenes look of your product creation. People love to get a peek behind the curtain, and this is a great way to do it. Don’t just proclaim to have quality products; validate that statement with a transparent look into how your products get made. This can be a great way to tell a visual story. With photos, you can notate the pivotal moments of your product creation– whether you show the beginning of its creation or the manufacturing process that put it all together. This level of transparency makes your company more appealing. It also confirms that your business makes quality products.

Posts that show your team members

This is to continue the theme of transparency. If your office does something interesting– whether it’s going out to eat or travelling to an event (whatever it may be)– shamelessly showcase it. This makes your brand more relatable and human, which is essential if you want to engage and connect with your follower base.


Instagram used to be the new kid on the block. Now it’s a Facebook-owned giant that is continuing to make waves and redefine social interactivity. Instagram is, and will continue to be, a powerful influence in our day-to-day lives. Capitalize on it by taking your brand to new heights.

Are you ready to discuss your next digital marketing project with the leader in social media marketing? If so, contact Zen Agency today! We are a group of Social Media Experts.

Joseph Riviello

Looking for a seasoned WooCommerce expert and digital marketing strategist with an unwavering dedication to client success? Meet Joe Riviello, the CEO of Zen Agency, with over 22 years of experience helping e-commerce businesses scale through holistic marketing strategies. Joe Riviello is a seasoned WooCommerce expert, digital marketing strategist, and CEO of Zen Agency with over 22 years of experience in the e-commerce industry. He is a passionate business development professional committed to helping businesses reach their full potential through various holistic digital marketing strategies. Joe's expertise lies in creating a seamless user experience for customers while delivering strong business results. He has worked with several high-profile clients across various industries, including retail, healthcare, and finance, helping them achieve their business goals through digital marketing solutions. Joe's journey to becoming a CEO started with his passion for technology and user experience design. He has always been interested in how technology can solve business challenges and improve customer experiences. Throughout his career, he has focused on creating e-commerce websites and digital marketing campaigns that provide an exceptional user experience while delivering strong business results. As the CEO of Zen Agency, Joe is responsible for leading the agency's strategic direction and ensuring that clients receive the highest quality of service. He is a natural leader who inspires and motivates his team to achieve their goals and deliver exceptional results for clients. Joe is a recognized industry leader and has spoken at several conferences on topics related to digital marketing, user experience design, and business strategy. He passionately advocates for data-driven marketing and believes that every business, regardless of size or industry, can benefit from a holistic digital marketing strategy.

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