The Best Types of Posts That Will Build Your Brand on Instagram


There are now over 300 million people who use Instagram. That’s a staggering number. A few years ago it was a new Iphone-only app, now it’s a social media behemoth. There are many reasons why people are addicted to Instagram, but let’s talk about the primary reason: It’s a visual medium. People love pictures and videos, and it shows. Instagram is giving brands 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter. Instagram is a great brand builder, and if you use it properly, you will benefit from it tremendously.

But Instagram won’t really work well if you post a bunch of random photos and videos. Your Instagram profile needs agency, and it needs to tell a story. We’re going to demonstrate the best ways for your business to visually articulate that story– and it doesn’t matter if you’re a medium-large sized business, an online E-commerce retailer, or a small local shop.

Why you need to create quality content

Like I said, if you post random photos or video, you’ll be wasting your time. The brands that do well on Instagram have character and personality, which is what you’ll need to channel if you want a larger following. You will need to entice Instagram users to follow your brand, and there is no better way to do that than to post engaging visual content.

You may be wondering what engaging visual content looks like. It’s not really about having the most professional photos (although those don’t hurt). It’s about unveiling your business in a very humanizing way; it’s about building a thriving community through your photos; it’s about constructing a visual story that people can easily digest. When you do all of this, a dynamic social experience is created.

There are a few types of posts that you should incorporate into your profile. Let’s run them down.

Posts that showcase your product

There are several ways to do this. You can unveil new products. You can engage your followers by interacting with them while simultaneously showcasing your product. For example, if you’re an E-commerce retailer that sells shoes, you can create a post that shows one of the shoes that you’re selling, and in the caption area, ask your followers a question like, “What’s your favorite type of shoe for the winter season. Tell us.” It’s a simple question that gets people involved, and lets them see your product line.

In other posts, show how customers have used your product in the past. This is a great way to paint the picture on your product. It’s the most descriptive way to showcase the different applications of your product. You can also incorporate customer testimonials into these type of posts. This is a great way to debut your new products, especially if people are familiar with using them just yet.

Posts that show the product creation process

If you can, demonstrate how the products were made. This is a good way to give a behind-the-scenes look of your product creation. People love to get a peek behind the curtain, and this is a great way to do it. Don’t just proclaim to have quality products; validate that statement with a transparent look into how your products get made. This can be a great way to tell a visual story. With photos, you can notate the pivotal moments of your product creation– whether you show the beginning of its creation or the manufacturing process that put it all together. This level of transparency makes your company more appealing. It also confirms that your business makes quality products.

Posts that show your team members

This is to continue the theme of transparency. If your office does something interesting– whether it’s going out to eat or travelling to an event (whatever it may be)– shamelessly showcase it. This makes your brand more relatable and human, which is essential if you want to engage and connect with your follower base.


Instagram used to be the new kid on the block. Now it’s a Facebook-owned giant that is continuing to make waves and redefine social interactivity. Instagram is, and will continue to be, a powerful influence in our day-to-day lives. Capitalize on it by taking your brand to new heights.

Are you ready to discuss your next digital marketing project with the leader in social media marketing? If so, contact Zen Agency today! We are a group of Social Media Experts.

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Joseph Riviello

Joseph L. Riviello is the CEO and Founder of Zen Agency. Joe's agency builds websites and web applications that attract, engage, and convert. Joe has over 30 years of experience in entrepreneurship and he is an expert digital marketing strategist who specializes in conversion-centric e-commerce experiences and cutting-edge solutions that maximize growth and profit. Check out Joe featured on:,,,

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