The Best Types of Posts That Will Build Your Brand on Instagram

Categories

There are now over 300 million people who use Instagram. That’s a staggering number. A few years ago it was a new Iphone-only app, now it’s a social media behemoth. There are many reasons why people are addicted to Instagram, but let’s talk about the primary reason: It’s a visual medium. People love pictures and videos, and it shows. Instagram is giving brands 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter. Instagram is a great brand builder, and if you use it properly, you will benefit from it tremendously.

But Instagram won’t really work well if you post a bunch of random photos and videos. Your Instagram profile needs agency, and it needs to tell a story. We’re going to demonstrate the best ways for your business to visually articulate that story– and it doesn’t matter if you’re a medium-large sized business, an online E-commerce retailer, or a small local shop.

Why you need to create quality content

Like I said, if you post random photos or video, you’ll be wasting your time. The brands that do well on Instagram have character and personality, which is what you’ll need to channel if you want a larger following. You will need to entice Instagram users to follow your brand, and there is no better way to do that than to post engaging visual content.

You may be wondering what engaging visual content looks like. It’s not really about having the most professional photos (although those don’t hurt). It’s about unveiling your business in a very humanizing way; it’s about building a thriving community through your photos; it’s about constructing a visual story that people can easily digest. When you do all of this, a dynamic social experience is created.

There are a few types of posts that you should incorporate into your profile. Let’s run them down.

Posts that showcase your product

There are several ways to do this. You can unveil new products. You can engage your followers by interacting with them while simultaneously showcasing your product. For example, if you’re an E-commerce retailer that sells shoes, you can create a post that shows one of the shoes that you’re selling, and in the caption area, ask your followers a question like, “What’s your favorite type of shoe for the winter season. Tell us.” It’s a simple question that gets people involved, and lets them see your product line.

In other posts, show how customers have used your product in the past. This is a great way to paint the picture on your product. It’s the most descriptive way to showcase the different applications of your product. You can also incorporate customer testimonials into these type of posts. This is a great way to debut your new products, especially if people are familiar with using them just yet.

Posts that show the product creation process

If you can, demonstrate how the products were made. This is a good way to give a behind-the-scenes look of your product creation. People love to get a peek behind the curtain, and this is a great way to do it. Don’t just proclaim to have quality products; validate that statement with a transparent look into how your products get made. This can be a great way to tell a visual story. With photos, you can notate the pivotal moments of your product creation– whether you show the beginning of its creation or the manufacturing process that put it all together. This level of transparency makes your company more appealing. It also confirms that your business makes quality products.

Posts that show your team members

This is to continue the theme of transparency. If your office does something interesting– whether it’s going out to eat or travelling to an event (whatever it may be)– shamelessly showcase it. This makes your brand more relatable and human, which is essential if you want to engage and connect with your follower base.

Conclusion

Instagram used to be the new kid on the block. Now it’s a Facebook-owned giant that is continuing to make waves and redefine social interactivity. Instagram is, and will continue to be, a powerful influence in our day-to-day lives. Capitalize on it by taking your brand to new heights.

Are you ready to discuss your next digital marketing project with the leader in social media marketing? If so, contact Zen Agency today! We are a group of Social Media Experts.

Want more digital strategy advice and insights?

Sign up for our newsletter.
!
!
Something went wrong. Please check your entries and try again.

Joseph Riviello

Joseph L. Riviello is the CEO and Founder of Zen Agency. Joe's agency builds websites and web applications that attract, engage, and convert. Joe has over 30 years of experience in entrepreneurship and he is an expert digital marketing strategist who specializes in conversion-centric e-commerce experiences and cutting-edge solutions that maximize growth and profit. Check out Joe featured on: Business.com, Redbooth.com, Kabbage.com, MaterialDesignBlog.com

Leave a Comment

You must be logged in to post a comment.

See more digital strategy posts

 
 

 

 
Someone navigating a website with ADA compliance on a tablet

ADA Compliance Services

Your website is the tool through which you connect with all of your customers. Accessibility is key for ensuring that customers have equal ability to access your website, regardless of their personal capabilities. ADA compliance doesn’t just help ensure that your website meets the right standards for legal compliance. It also helps you connect with…

computer screen with an ecommerce website

Why Quality Backlinks Matter

Google has changed its algorithm yet again and this time it’s aimed at product review websites. As stated in Google’s latest announcement, informative and more in-depth product reviews will receive a rankings bump. As Google explained to Search Engine Land: We know people appreciate product reviews that share in-depth research, rather than thin content that simply…

Two people browsing a headless e-commerce site

Why You Should Consider Headless E-Commerce

Using a content management system, such as WooCommerce, for your website provides an all-in-one solution for business owners with little or no custom coding. Many website developers are familiar with the approach, but it’s restrictive, providing limited options for creating a user interface. Having multiple front ends for different purposes is difficult. But fortunately, there…

Marketing team pooling knowledge to build customer personas

What Is a Buyer Persona, and Why Is It Important to Your Marketing Strategy?

You are confident that your marketing plan is solid or at least heading in the right direction. But you’ve also heard an awful lot about incorporating buyer personas into the strategy. For those who may be asking “What is a buyer persona?” or wondering how to leverage them for your marketing efforts, keep reading. We’ll…

two monitors with web pages open

Why You Need to Pay Attention to Your Website’s Core Web Vitals

For years now, Google has been stressing the importance of the user experience to web developers, PPC specialists, and SEO experts. Each year, the search engine giant has been adding several UX components to its ranking algorithm, such as mobile-friendliness, safe browsing and HTTPS security, and the intrusive interstitial penalty (i.e. intrusive popups that can…

computer in front of a purple light

How Bad Web Design Can Affect Your Digital Marketing Campaigns

When you create a marketing strategy, you want to make sure that your marketing dollars are going to good use. While you put a lot of thought into developing a strategy that works to grow your business while staying within budget, there are some things that could be detracting from your marketing efforts without you…

creative team work together in brainstorm meeting to discuss branding and branding misconceptions

6 Branding Misconceptions That. Just. Won’t. Die

You’ve likely heard the term “branding” used in a few different ways, so maybe you have a picture of what branding looks like in your head. Is it that bright red Target logo? Or maybe it’s that catchy jingle you can’t get out of your head. Or maybe you don’t have a clear picture of…

Two friends shopping on their mobile devices

5 Mobile Marketing Mistakes to Avoid in 2021 (#3 Should Make You Sit Up)

It may already be a cliché, but someone has to say it: customers expect to engage your business on their mobile devices. We live at a time when smartphones are practically an extension of the individual. With the popularity of smartphones, mobile-initiated commerce has taken off. According to statistics published on OBERLO, mobile commerce sales…

apple ios 14 update

Apple iOS 14 Update: How Did It Affect Your Facebook Ads?

Privacy has become a hot topic in the past few years. From the European Union’s General Data Protection Regulation to the California Consumer Privacy Act, laws and regulations aimed at protecting the privacy of consumers while on the internet have popped up in recent years, changing the way of how advertisers collect data. And it…