The Best Types of Posts That Will Build Your Brand on Instagram

There are now over 300 million people who use Instagram. That’s a staggering number. A few years ago it was a new Iphone-only app, now it’s a social media behemoth. There are many reasons why people are addicted to Instagram, but let’s talk about the primary reason: It’s a visual medium. People love pictures and videos, and it shows. Instagram is giving brands 58 times more engagement per follower than Facebook, and 120 times more engagement per follower than Twitter. Instagram is a great brand builder, and if you use it properly, you will benefit from it tremendously.

But Instagram won’t really work well if you post a bunch of random photos and videos. Your Instagram profile needs agency, and it needs to tell a story. We’re going to demonstrate the best ways for your business to visually articulate that story– and it doesn’t matter if you’re a medium-large sized business, an online E-commerce retailer, or a small local shop.

Why you need to create quality content

Like I said, if you post random photos or video, you’ll be wasting your time. The brands that do well on Instagram have character and personality, which is what you’ll need to channel if you want a larger following. You will need to entice Instagram users to follow your brand, and there is no better way to do that than to post engaging visual content.

You may be wondering what engaging visual content looks like. It’s not really about having the most professional photos (although those don’t hurt). It’s about unveiling your business in a very humanizing way; it’s about building a thriving community through your photos; it’s about constructing a visual story that people can easily digest. When you do all of this, a dynamic social experience is created.

There are a few types of posts that you should incorporate into your profile. Let’s run them down.

Posts that showcase your product

There are several ways to do this. You can unveil new products. You can engage your followers by interacting with them while simultaneously showcasing your product. For example, if you’re an E-commerce retailer that sells shoes, you can create a post that shows one of the shoes that you’re selling, and in the caption area, ask your followers a question like, “What’s your favorite type of shoe for the winter season. Tell us.” It’s a simple question that gets people involved, and lets them see your product line.

In other posts, show how customers have used your product in the past. This is a great way to paint the picture on your product. It’s the most descriptive way to showcase the different applications of your product. You can also incorporate customer testimonials into these type of posts. This is a great way to debut your new products, especially if people are familiar with using them just yet.

Posts that show the product creation process

If you can, demonstrate how the products were made. This is a good way to give a behind-the-scenes look of your product creation. People love to get a peek behind the curtain, and this is a great way to do it. Don’t just proclaim to have quality products; validate that statement with a transparent look into how your products get made. This can be a great way to tell a visual story. With photos, you can notate the pivotal moments of your product creation– whether you show the beginning of its creation or the manufacturing process that put it all together. This level of transparency makes your company more appealing. It also confirms that your business makes quality products.

Posts that show your team members

This is to continue the theme of transparency. If your office does something interesting– whether it’s going out to eat or travelling to an event (whatever it may be)– shamelessly showcase it. This makes your brand more relatable and human, which is essential if you want to engage and connect with your follower base.


Instagram used to be the new kid on the block. Now it’s a Facebook-owned giant that is continuing to make waves and redefine social interactivity. Instagram is, and will continue to be, a powerful influence in our day-to-day lives. Capitalize on it by taking your brand to new heights.

Are you ready to discuss your next digital marketing project with the leader in social media marketing? If so, contact Zen Agency today! We are a group of Social Media Experts.

Want more digital strategy advice and insights?

Sign up for our newsletter.
Something went wrong. Please check your entries and try again.

Joseph Riviello

Joseph L. Riviello is the CEO and Founder of Zen Agency. Joe's agency builds websites and web applications that attract, engage, and convert. Joe has over 30 years of experience in entrepreneurship and he is an expert digital marketing strategist who specializes in conversion-centric e-commerce experiences and cutting-edge solutions that maximize growth and profit. Check out Joe featured on:,,,

Leave a Comment

You must be logged in to post a comment.

More Posts By Joseph Riviello

How To Prepare Your Site For Voice Search 

By Joseph Riviello

  January 19, 2020/Joseph Riviello/Uncategorized Want more digital strategy advice and insights? Sign up for our newsletter. Your Name ! Your Email ! Sign up Something went wrong. Please check your entries and try again. Joseph Riviello Comments More Posts By Our Services Post navigation ← 5 Secrets of Successful Content Marketing Companies

E-Commerce Experts Thoughts on New Instagram Checkout Feature

By Joseph Riviello

Facebook is at it again, innovating the social media landscape … this time with its uber-popular platform, Instagram. In a March 19th press release, the company unveiled the new Instagram Checkout feature, an e-commerce extension of the app. Since it’s currently in beta with only 25 companies, not much is known about it, and businesses…

Why You Need a WooCommerce Store

By Joseph Riviello

According to a study published by the U.S. Census Bureau’s Department of Commerce, total e-commerce sales in the United States were estimated at $513.6 billion in 2018, a 14.2% increase from 2017. This data has been on an upward trend since 2009. Future projections globally cement e-commerce as the primary shopping method. Now, more than…

4 Tactics Marketing Automation Companies Use to Improve ROI

By Joseph Riviello

The most exciting part of doing business in this day in age is how much technology is available. This elevates the potential of what you can do with your marketing since it opens up a world of opportunities. While technology won’t be the magic button that will fix all of your problems, it helps accelerate…

The 3 Tenets of Lead Generation: How You Can Produce Sales On-Demand

By Joseph Riviello

Sales are the lifeblood of any business. Without a steady stream of sales, you don’t have revenue. And without revenue, you don’t have a thriving business. In today’s post, we’re going to look at the three tenets of lead generation, and how you can use them to exponentially grow your business. Tenet 1: You Must…

Zen Agency is Now a Sharpspring Silver Partner!

By Joseph Riviello

Zen Agency has earned the Sharpspring Silver Partner Certification from Sharpspring, a leading marketing automation platform. Why Does Marketing Automation Matter? The marketing automation tools provided by Zen Agency as a Sharpspring Silver Partner allows you to deliver the right message to the right leads. Track your content, who is seeing it, and craft an…

How to Create a Successful Law Firm Marketing Funnel

By Joseph Riviello

If you were to go back 20 years, you would see that law firm marketing was starkly different than it is today. You would see more billboards, late-night infomercials, neighborhood flyers, and newspaper ads. These days, we have websites, SEO, pay-per-click ads, and social media marketing. The options available to lawyers today give them countless…

What Is Content Marketing? How You Can Get Started Today

By Joseph Riviello

Almost every successful website has one thing in common: Great content. You can have an extremely beautiful website with all the bells and whistles, but if you don’t have content, your web presence is woefully incomplete. You must learn how to start content marketing the proper way. There are no shortcuts: You need good content.…

5 Steps for Creating a Successful Marketing Strategy

By Joseph Riviello

Many businesses jump straight into marketing without a plan. This is a big mistake. Going into battle without a strategy will leave you with a poorly spent marketing budget and lackluster results. Often enough, the difference between companies who dominate the marketplace and companies who fail to get off the ground is simple: A clear,…

The 5 Step Cheat-Sheet for Using Youtube for Your Local Business

By Joseph Riviello

If I were to ask you, “what’s the #1 search engine?”, you would automatically say, “Google”, and you’d be right. But what if I were to ask you to state the #2 search engine? Some would say Bing or Yahoo, but the truth is that Youtube is the second largest search engine in the world.…