Twitter Lead Generation Secrets the Pros Use

People underestimate Twitter. Businesses see it as a customer service or a branding tool, which is an accurate application of it, but it’s limiting. Twitter is a versatile platform, and is one of the best tools can use for lead generation– the majority of businesses don’t really know it yet.

Let’s look at some ways to take advantage of the Twitter Lead Generation strategies.

You Need a Strong Base of Followers

followersYour followers are the incredibly important first step in this Twitter lead generation strategy. The followers will be the first to see your tweets, and if they are not targeted for relevancy, then you’re basically wasting your time reading this blog post. You need followers who are interested in your market and are likely to become customers of yours. If you’re marketing to untargeted and uninterested people, you cannot possibly expect to get good results. If you have a bunch of random accounts following you, then it’s time to begin cleaning and revamping your follower base. It’s for the best.

You Need an Offer

With Twitter lead generation, you are essentially reeling people into your funnel. To do this successfully, you need an enticing offer. You want to direct people to an online signup form where they give you their email address, phone number or any other contact information in exchange for something valuable. To compel people to sign up for your offer, you’ll need a strong call-to-action (CTA). Here’s an example of a CTA:

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Obviously, you will want to have tweets that push your offer. We’ll consider these as Twitter lead generation based tweets. These tweets’ sole purpose is to get someone to sign up for your offer.

But beyond that, you should start placing your CTA’s in your bio section. When someone clicks on your profile, your bio is one of the first things that they’ll see. The bio section is criminally overlooked, but it is extremely useful.

Periodically you should send out lead gen tweets. This is not something that you should overdo, as people don’t really like too many sales-centric tweets. Here are some tips for creating these tweets:

  • Keep it short
  • Have a very clear CTA
  • Don’t have too many hashtags
  • Have one link

You need Promoted Tweets

What are Promoted Tweets? These are tweets that are paid to appear in someone’s Twitter feed. You can decide who sees these ads based on demographic targeting.

You can target followers of a certain username. This will allow you to target people who are relevant to your business. Find Twitter profiles that are related to your market and target the followers of those accounts. To do this, use the Interests and Followers filter. You can target based on keywords in the timeline, and you can target people based on their gender and location.

With Twitter’s Promoted Tweets, you only pay when someone retweets, favorites, clicks on a link or replies.

You also have the Promoted Accounts and Promoted Trends. The Promoted Accounts option will suggest your profile for people to follow. The Promoted Trends option will suggest your hashtag to users. These are both good for building your follower list but are not as effective when it comes to Twitter lead generation.


Don’t overlook the benefits of Twitter lead generation. Use these tips as a guideline. Get in on it early and reap the rewards.

Are you ready to discuss your next digital marketing project with the leader in social media marketing? If so, contact Zen Agency today! We are a group of Social Media Experts.

Joseph Riviello

Looking for a seasoned WooCommerce expert and digital marketing strategist with an unwavering dedication to client success? Meet Joe Riviello, the CEO of Zen Agency, with over 22 years of experience helping e-commerce businesses scale through holistic marketing strategies. Joe Riviello is a seasoned WooCommerce expert, digital marketing strategist, and CEO of Zen Agency with over 22 years of experience in the e-commerce industry. He is a passionate business development professional committed to helping businesses reach their full potential through various holistic digital marketing strategies. Joe's expertise lies in creating a seamless user experience for customers while delivering strong business results. He has worked with several high-profile clients across various industries, including retail, healthcare, and finance, helping them achieve their business goals through digital marketing solutions. Joe's journey to becoming a CEO started with his passion for technology and user experience design. He has always been interested in how technology can solve business challenges and improve customer experiences. Throughout his career, he has focused on creating e-commerce websites and digital marketing campaigns that provide an exceptional user experience while delivering strong business results. As the CEO of Zen Agency, Joe is responsible for leading the agency's strategic direction and ensuring that clients receive the highest quality of service. He is a natural leader who inspires and motivates his team to achieve their goals and deliver exceptional results for clients. Joe is a recognized industry leader and has spoken at several conferences on topics related to digital marketing, user experience design, and business strategy. He passionately advocates for data-driven marketing and believes that every business, regardless of size or industry, can benefit from a holistic digital marketing strategy.

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