Twitter Lead Generation Secrets the Pros Use


People underestimate Twitter. Businesses see it as a customer service or a branding tool, which is an accurate application of it, but it’s limiting. Twitter is a versatile platform, and is one of the best tools can use for lead generation– the majority of businesses don’t really know it yet.

Let’s look at some ways to take advantage of the Twitter Lead Generation strategies.

You Need a Strong Base of Followers

followersYour followers are the incredibly important first step in this Twitter lead generation strategy. The followers will be the first to see your tweets, and if they are not targeted for relevancy, then you’re basically wasting your time reading this blog post. You need followers who are interested in your market and are likely to become customers of yours. If you’re marketing to untargeted and uninterested people, you cannot possibly expect to get good results. If you have a bunch of random accounts following you, then it’s time to begin cleaning and revamping your follower base. It’s for the best.

You Need an Offer

With Twitter lead generation, you are essentially reeling people into your funnel. To do this successfully, you need an enticing offer. You want to direct people to an online signup form where they give you their email address, phone number or any other contact information in exchange for something valuable. To compel people to sign up for your offer, you’ll need a strong call-to-action (CTA). Here’s an example of a CTA:

Click here to receive our free weight loss diet plan

Obviously, you will want to have tweets that push your offer. We’ll consider these as Twitter lead generation based tweets. These tweets’ sole purpose is to get someone to sign up for your offer.

But beyond that, you should start placing your CTA’s in your bio section. When someone clicks on your profile, your bio is one of the first things that they’ll see. The bio section is criminally overlooked, but it is extremely useful.

Periodically you should send out lead gen tweets. This is not something that you should overdo, as people don’t really like too many sales-centric tweets. Here are some tips for creating these tweets:

  • Keep it short
  • Have a very clear CTA
  • Don’t have too many hashtags
  • Have one link

You need Promoted Tweets

What are Promoted Tweets? These are tweets that are paid to appear in someone’s Twitter feed. You can decide who sees these ads based on demographic targeting.

You can target followers of a certain username. This will allow you to target people who are relevant to your business. Find Twitter profiles that are related to your market and target the followers of those accounts. To do this, use the Interests and Followers filter. You can target based on keywords in the timeline, and you can target people based on their gender and location.

With Twitter’s Promoted Tweets, you only pay when someone retweets, favorites, clicks on a link or replies.

You also have the Promoted Accounts and Promoted Trends. The Promoted Accounts option will suggest your profile for people to follow. The Promoted Trends option will suggest your hashtag to users. These are both good for building your follower list but are not as effective when it comes to Twitter lead generation.


Don’t overlook the benefits of Twitter lead generation. Use these tips as a guideline. Get in on it early and reap the rewards.

Are you ready to discuss your next digital marketing project with the leader in social media marketing? If so, contact Zen Agency today! We are a group of Social Media Experts.

Want more digital strategy advice and insights?

Sign up for our newsletter.
Something went wrong. Please check your entries and try again.

Joseph Riviello

Joseph L. Riviello is the CEO and Founder of Zen Agency. Joe's agency builds websites and web applications that attract, engage, and convert. Joe has over 30 years of experience in entrepreneurship and he is an expert digital marketing strategist who specializes in conversion-centric e-commerce experiences and cutting-edge solutions that maximize growth and profit. Check out Joe featured on:,,,

Leave a Comment

You must be logged in to post a comment.

See more digital strategy posts



Someone navigating a website with ADA compliance on a tablet

ADA Compliance Services

Your website is the tool through which you connect with all of your customers. Accessibility is key for ensuring that customers have equal ability to access your website, regardless of their personal capabilities. ADA compliance doesn’t just help ensure that your website meets the right standards for legal compliance. It also helps you connect with…

computer screen with an ecommerce website

Why Quality Backlinks Matter

Google has changed its algorithm yet again and this time it’s aimed at product review websites. As stated in Google’s latest announcement, informative and more in-depth product reviews will receive a rankings bump. As Google explained to Search Engine Land: We know people appreciate product reviews that share in-depth research, rather than thin content that simply…

Two people browsing a headless e-commerce site

Why You Should Consider Headless E-Commerce

Using a content management system, such as WooCommerce, for your website provides an all-in-one solution for business owners with little or no custom coding. Many website developers are familiar with the approach, but it’s restrictive, providing limited options for creating a user interface. Having multiple front ends for different purposes is difficult. But fortunately, there…

Marketing team pooling knowledge to build customer personas

What Is a Buyer Persona, and Why Is It Important to Your Marketing Strategy?

You are confident that your marketing plan is solid or at least heading in the right direction. But you’ve also heard an awful lot about incorporating buyer personas into the strategy. For those who may be asking “What is a buyer persona?” or wondering how to leverage them for your marketing efforts, keep reading. We’ll…

two monitors with web pages open

Why You Need to Pay Attention to Your Website’s Core Web Vitals

For years now, Google has been stressing the importance of the user experience to web developers, PPC specialists, and SEO experts. Each year, the search engine giant has been adding several UX components to its ranking algorithm, such as mobile-friendliness, safe browsing and HTTPS security, and the intrusive interstitial penalty (i.e. intrusive popups that can…

computer in front of a purple light

How Bad Web Design Can Affect Your Digital Marketing Campaigns

When you create a marketing strategy, you want to make sure that your marketing dollars are going to good use. While you put a lot of thought into developing a strategy that works to grow your business while staying within budget, there are some things that could be detracting from your marketing efforts without you…

creative team work together in brainstorm meeting to discuss branding and branding misconceptions

6 Branding Misconceptions That. Just. Won’t. Die

You’ve likely heard the term “branding” used in a few different ways, so maybe you have a picture of what branding looks like in your head. Is it that bright red Target logo? Or maybe it’s that catchy jingle you can’t get out of your head. Or maybe you don’t have a clear picture of…

Two friends shopping on their mobile devices

5 Mobile Marketing Mistakes to Avoid in 2021 (#3 Should Make You Sit Up)

It may already be a cliché, but someone has to say it: customers expect to engage your business on their mobile devices. We live at a time when smartphones are practically an extension of the individual. With the popularity of smartphones, mobile-initiated commerce has taken off. According to statistics published on OBERLO, mobile commerce sales…

apple ios 14 update

Apple iOS 14 Update: How Did It Affect Your Facebook Ads?

Privacy has become a hot topic in the past few years. From the European Union’s General Data Protection Regulation to the California Consumer Privacy Act, laws and regulations aimed at protecting the privacy of consumers while on the internet have popped up in recent years, changing the way of how advertisers collect data. And it…