How Can Small Businesses Use Content to Help Their SEO?
Content is more important to search engine optimization than ever before. Google has publicly stated this over and over again. Algorithm updates such as Fresh, Panda, and Penguin have made content not just important for your website to rank well, but essential.
No matter what type of website or business you own/run, regularly updating the content is important. If you’re a busy business owner, however, you might wonder how to create a simple content strategy that represents your business well.
How to Create a Simple Content Marketing Strategy
Let’s say you run a lawn and gardening business. Your first thought might be, “But my business is boring. Who wants to come to my site to read about lawn care?” Actually, your customers will want to learn more about your services. Not only your current customers but scores of homeowners across the United States who would love to take better care of their lawns too.
An example content marketing strategy would be to write a blog article per week and then promote them on your social media profiles and through an e-mail newsletter. Easy enough, right? But what do you blog about?
Well, if you’ve been in the lawn care industry for years, you know the common questions customers have over and over again. Answer them on your blog, and when they ask you again, point them to your blog. The point of a blog is to give educate both current and potential customers, but stopping short of sharing your trade secrets. As people have the answers to their questions, they trust you as an expert to turn to when they need your lawn care services. Your blog articles also index individually in Google, help you increase your visibility for more keywords, and build your overall credibility, so all your pages rank higher in Google. When you blog, you simply don’t lose.
What If You Don’t Have the Time to Write My Own Content?
Blogging does take some time, and if you don’t have enough of it to do it on your own, most marketing companies have content specialists on staff who can develop blog articles for you. You know how in years past it was essential to market your business using signs, flyers, radio ads, and by sponsoring local charities and events? Now, blogging is just another part of your modern marketing strategy. The key point to remember is that it may seem boring to mainstream society, but to the customers you serve and other niches, it’s very, very interesting.
Take pride in your blog just like you do any other aspect of your business!
