How to Implement a Better Marketing Plan in 2015

How to Implement a Better Marketing Plan in 2015

We are nearly 2 months into the new year, and now it’s time for action. Every business is looking to dramatically improve their marketing ventures. Businesses have begun to plan and allocate their budgets, and are starting to put these plans into effect. In 2015, there are certain digital marketing channels that you should definitely…

3 Steps to Ensure Long-Term SEO Success

3 Steps to Ensure Long-Term SEO Success

Depending on your strategy, search engine optimization can be the cause for either frustration or celebration. It’s tricky, as there are so many traps that you can fall into, and it’s easy to get swayed by the near-endless amount of tactics and tips that float around the internet. But it’s like trying to drive cross-country…

The 3 Keys to Building Trust in Your Local Market

The 3 Keys to Building Trust in Your Local Market

When people think of marketing, they think of the some of the most basic things. Things like the website, the traffic, social profiles, advertisements, videos, and emails. Those are all obvious, and it is absolutely recommended that you nail down all of those aspects for your marketing campaign. But at the heart of almost any…

The 3 Steps to Mastering the Modern Press Release

The 3 Steps to Mastering the Modern Press Release

In years past, companies used press releases so that a journalist could notice it, and that a piece of the release would get published in some news publication. Today, most of those news publications are extinct. Just like other forms of media promotion, the press release has made its home online. And the good thing:…

How to Refine Your E-Commerce Copy to Sell More Products

How to Refine Your E-Commerce Copy to Sell More Products

Your product descriptions can make or break your conversions. Because your prospects cannot pick up and touch your products like they would in a traditional brick and mortar retailer, the way that you describe your products becomes essential. You need to convince your prospects that they need to buy from you, and the best way…

5 Things to Know before Hiring a Digital Marketing Company

5 Things to Know before Hiring a Digital Marketing Company

For small to mid-sized businesses, online marketing can be a struggle. There can be so many different tasks to juggle. Companies just don’t have time to implement effective marketing strategies. So, they decide to hire a digital marketing firm. They jump head-first into the firm’s many promises, expecting superb results. But what they receive is…

How to Drive Traffic and Engagement Using These 3 Social Media Plugins

How to Drive Traffic and Engagement Using These 3 Social Media Plugins

In and of itself, social media is a marketing machine. There’s a reason why you see its reach on nearly every corner of the internet: It works. 87% of all small businesses said that social media helps their business. Social media also accounts for 23% of all time spent online. Social media works for small…

How to Overcome Content Marketing’s Biggest Challenges

How to Overcome Content Marketing’s Biggest Challenges

Content marketing is one of the most potent and efficient ways to grow your business. But, just like anything else, there are certain challenges that you’ll face, and you won’t find success until you conquer them. We’re going to talk about the most troublesome issues that companies deal with and how you can overcome them…

5 Easy Ideas That Can Electrify Your Content Marketing

5 Easy Ideas That Can Electrify Your Content Marketing

Ideas can get stale. Do something enough times and it’ll become dry and monotonous. If you’ve ever dabbled in content marketing, you know what that’s like. “What am I going to write about?” “What topic is going to excite my readers?” These dilemmas will stagnate creativity. It happens, and if it hasn’t, it will. Your…

3 Ways to Get More Out of Your Content Marketing

3 Ways to Get More Out of Your Content Marketing

Marketers are starting to understand the importance of great content. According the Content Marketing Institute’s Annual B2B Content Marketing Trends Report, 56% of marketers have increased their budget towards content marketing in the last year. Content marketing is far from a fad—it’s here to stay. Social media, blogs, press releases, podcasts, articles, podcasts, webinars, newsletters,…