Art of Brand Storytelling Part 2: How to Construct a Story
Note: This is part 2 in our Art of Brand Storytelling Series Iconic brands like Apple have long recognized the power of brand storytelling. In 1984, before Apple was โAppleโ, the company launched an unconventional, controversial 1 minute tv spot during the 3rd quarter of Superbowl XVIII. It was their first tv ad, and they…