Why Upselling Is One of The Best Ways to Increase Customer Satisfaction

Why Upselling Is One of The Best Ways to Increase Customer Satisfaction

Inexperienced vendors view upselling as a dirty concept. Many think it’s a cheap, sleazy tactic that only exists to get more sales. To be fair, that can be the case. There are hordes of deviously sleazy salesman who are quite talented at sinking their hands into their customers’ pockets, while offering no value in return….

Are You Making These Product Description Mistakes?

Are You Making These Product Description Mistakes?

When you sell anything online, there’s always one general metric (regardless of the situation) that will always mean something: sales. Your online store will either live or die by how many sales you make. There are many elements that will directly influence the amount of sales that you bring in. When someone clicks on a…

5 Simple Ways to Make Your Web Presence More Trustworthy

5 Simple Ways to Make Your Web Presence More Trustworthy

The purpose of your business website is to capture more sales and to expand your brand. One of the things that often gets overlooked when it comes to web design is the trustworthiness of a website. This means that if you want to see a certain level of success, your website needs to be totally…

The 5 Profit-Generating Benefits of Pay-per-Click (PPC)

The 5 Profit-Generating Benefits of Pay-per-Click (PPC)

It’s safe to say that you’ve heard about pay-per-click (PPC) marketing. You’ve probably heard it’s a bit risky, and it’s easy to lose money with it. That’s true; it can be a bit risky– if you don’t know what you’re doing. It goes without saying that with any marketing method that you use, you should…

How To Hit the Ground Running With Your E-Commerce Store

How To Hit the Ground Running With Your E-Commerce Store

You’ve probably heard the stories of how a new store quickly rose from obscurity and went on to make millions of dollars in a short period of time. You’ve been probably been thinking of the possibilities for your own store, and you’re dreaming of your own success scenarios. You should stop. I’m not here to…

How to Use Abandoned Cart Emails to Recapture Lost Sales

How to Use Abandoned Cart Emails to Recapture Lost Sales

One of the most underappreciated marketing tools is the abandoned cart email. Abandoned carts are an issue that every E-commerce retailer encounters. Over 70% of shopping carts are abandoned before a purchase is made. Somewhere along the line, prospects lose interest and change their mind. The purpose of the abandoned cart email is to change…

How to Select the Right Market for Your Ecommerce Store

How to Select the Right Market for Your Ecommerce Store

Does this sound like you: You’ve heard all about drop shipping, have concluded that it sounds awesome, but you have absolutely no idea of what market or niche you should get into? Don’t worry, it’s fairly common. Choosing the market is the first step in opening your drop shipping enterprise, and it’s the step that…

How to Successfully Leverage Online Marketing for Your Print Campaign

How to Successfully Leverage Online Marketing for Your Print Campaign

As technology becomes more advanced, more businesses are hopping on the Digital Marketing Locomotive; which, really, is not a bad thing. The 20th century was obviously dominated by traditional advertising methods, like print and radio; now we have marketing machines like Facebook and Youtube that have taken over. 10-15 years ago, the concept of digital…

Why Today’s Marketing Is Purely Digital, and What That Means for Your Business

Why Today’s Marketing Is Purely Digital, and What That Means for Your Business

In the heyday of printed advertising, businesses would dedicate a large portion of their marketing budgets into channels of uncertainty. There were no guarantees that if they took out an ad from the local newspaper that it would work to bring in new customers. And even if it did work, businesses would not know to…

Why You Shouldn’t Obsess Over Vanity Metrics

Why You Shouldn’t Obsess Over Vanity Metrics

What’s the most common, and probably most important, attribute in digital marketing? What’s the one ubiquitous element that can make or break your success? It is data. If your company is deep into a digital marketing campaign, then you know that data is everywhere, at every turn, and you would know that the way you…

Instilling a Sense of Urgency in Your Marketing

Instilling a Sense of Urgency in Your Marketing

The real bread and butter in digital marketing isn’t the various bells and whistles; it isn’t the new flavor-of-the-week tactics that major blogs endorse; it isn’t about a specific traffic source—though traffic is obviously importantly. It’s really about the psychological motivations that compel people to buy. It’s about pushing your prospects’ buttons so consistently that…

The 3 Keys to Building Trust in Your Local Market

The 3 Keys to Building Trust in Your Local Market

When people think of marketing, they think of the some of the most basic things. Things like the website, the traffic, social profiles, advertisements, videos, and emails. Those are all obvious, and it is absolutely recommended that you nail down all of those aspects for your marketing campaign. But at the heart of almost any…