Web Marketing

content marketing strategy

Do You Make These 5 Stupid Content Marketing Strategy Mistakes?

Everybody makes mistakes – that’s the nature of business. But, smart business owners learn from the mistakes of others so they don’t waste time and money making mistakes on their own. In our years of analyzing the market, we have seen plenty of content marketing strategy decisions that have gone right and wrong. These are…

inbound marketing strategy

Inbound Marketing Strategy and Why It Matters

The World Wide Web has dramatically changed the way we do business. It equips online business owners with the tools they need to focus their marketing dollars on highly targeted customer bases. This is where inbound marketing strategy shines the most. “Marketing is a contest for people’s attention.”- Seth Godin How an Inbound Marketing Strategy…

social local mobile marketing

Are you focusing on Social-Local-Mobile?

Things are changing. 10 years ago, digital marketing was  much more raw and simple. You could throw up a cheap website, spend some time and money on SEO, and you could have gotten decent results. Social media was fresh out of the womb. The smartphone was only an idea, if that. In 2014, the digital…

Business strategy concept in word tag cloud

A 5-Step Process to Increasing the Lifetime Value of Your Customers

Note: This is Part 2 of the “Know Your Metrics” series Let’s say that there are two companies in the same niche. They sell the same type of product. The two companies are, for the most part, very similar. They both calculated the LTV (lifetime value) of their average client. But there is a stark…

customer-lifetime-value

Why the Lifetime Value of a Customer Is the Most Important Metric You Need to Know

Note: This is Part 1 in the “Knowing Your Metrics” series Want to know the difference between a true digital marketer and a pretender? Ask the marketer to pull up some figures. Tell him to show you his treasure trove of data for the campaigns. Tell him to explain his average customer profiles. Tell him…

4 Questions Every Business Needs to Ask When It Comes to Marketing

4 Questions Every Business Needs to Ask When It Comes to Marketing

Businesses are worried about securing new customers, and they’re unsure of what they should do to alleviate this concern. The fact is that there is a multitude of different ways to bring customers through your doors. You should never have any problems finding a marketing method that will work for your business. There is no…

ibeacon-tech

Are Beacons the Future of Mobile Marketing?

According to WebDAM, mobile marketing will generate $400 billion in 2015, compared to $139 billion in 2012. That’s a near-quantum leap, and it’s a prime indicator of where the marketing landscape is headed. The train is about to leave the station, and if you haven’t hopped on by now, you will be left behind. As…

inbound marketing strategy

5 Things You Need to Know Before Starting Your Digital Marketing Campaign

Imagine being dropped into an unknown wilderness in the middle of the night. No visible water or food. There are dangerous, feral animals lurking in the darkness. You, a stranger in a strange land, are powerless and confused. Could you survive? Most likely not. You’d probably die of thirst and starvation, or maybe you’d get…