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Why It is Essential for Your Small Business to Get on Google+ Now

Google claims it already has 170 million people active on its social network, Google+.  There may be 200 million or more already signed up for the service, which began in the summer of 2011.  Google+ is by far the fastest growing social network, and Google’s aim is to take down Facebook.

Whether that happens or not remains to be seen, but there is no doubt that Google+ is one of the leading social networks for now, and will at least remain a viable competitor in the coming years.  At first, many people signed up but were inactive, as they weren’t sure what the point of Google+ would be, given the fact there were already several other major social networks in place.  But, now that’s changing.

Why Now Is a Good Time to Consider Getting a Presence on Google+

  • +1’s are a sign of social proof – “Social proof,” the idea that because other people do or like something it’s worthy for you to do it or like it too, is not a new marketing concept.  Online, social proof is verified in many ways, one of which is by the number of +1s (followers) a website has.  Higher numbers make your business look more credible.
  • Draw attention to your search results – The “rel=publisher” and “rel=author” tags allow you to display your picture next to your search results.  Doesn’t sound like a big change does it?  But, the personalization and professionalism these images convey give you much, much more credibility in the eyes of people searching online.  Very often, you’ll be the only one, or 1 of 2, search results with a picture next to the result – guess whose result sticks out more than the others?
  • +1s help SEO – They don’t just help with social proof.  The more +1s you have, the more credible you are in the eyes of Google too.  No one’s proven it yet, but if Google is looking to dominate other social media outlets like Facebook, wouldn’t it make sense to give +1s a little more weight than the number of Facebook likes your company has?  Remember, Google is a large corporation that needs to make a profit.
  • Google+ Communities – Communities allow you to connect with other business leaders, engage in relevant discussions, learn from other experts and about other subjects, and find more content and sources for inspiration.  In other words, you get great quality for the time you invest. Reap the Benefits

As you can see, there are a number of benefits to joining Google+.  It’s not for everyone, but it is quite valuable when you use it wisely.  Consider adding it to your networking/marketing strategy, and see what results you receive.

joseph-riviello-ceo-zen-agency
Joseph Riviello

Joe Riviello is the CEO of Zen Agency, bringing over 22 years of experience in e-commerce and holistic marketing, with deep expertise in WooCommerce and WordPress. Passionate about technology and user experience, Joe helps businesses scale through tailored digital strategies, working with clients in retail, healthcare, and finance to deliver measurable results. An AI pioneer, Joe has completed MIT online courses in AI/ML and holds a certification in the MindStudio AI platform. He leverages AI to enhance e-commerce, developing tools like AI-powered WooCommerce plugins that analyze store data to boost profitability. Joe also uses Model Context Protocol (MCP) servers to enable real-time data analysis, scaling solutions for businesses of all sizes. His experiment with seotopicalmaps.com highlighted the importance of EEAT in AI content, a lesson he applies to every project. Joe excels in streamlining operations, implementing structured frameworks like Value Engines to optimize SEO deliverables and ensure scalable success. A recognized thought leader, he speaks at conferences on digital marketing, AI, and business scalability, advocating for data-driven strategies. His expertise in WooCommerce and WordPress ensures clients achieve faster load times, higher conversions, and seamless user experiences. Leading Zen Agency with a calm, confident approach, Joe inspires his team to deliver tailored solutions—whether optimizing a WordPress site or deploying AI agents. Ready to grow smarter and faster? Explore Zen Agency’s to see how Joe can help your business thrive in the digital age.

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