Believe it or not, your website’s design does have a noticeable impact on the impression you make on others. We’ve likened your web design to a physical storefront design in the past. How about something more personal?
When you go to work, you do your best to make yourself presentable to others, don’t you? You shower regularly, get a haircut, wear clean clothes, and put on deodorant, among many other things. Well, to make a good impression on others online, you would logically do the same with your website.
However, you get so busy with the other operations of your business that you don’t realize it’s been five or more years since you last updated your web design. And even if it’s old, it could still be effective, it might just need a couple of tweaks here and there.
Answer these questions to see if your web design may benefit from a website facelift:
How Does Your Website Represent Your Business?
Does your site indicate your business is premium or average? A cutting-edge design gives others the impression you are competent, on top of current trends, and ready to nail the job.
If your website easily blends in with others, there’s no reason for anyone to notice you or think you can do the job better than someone else. Guess which type of website allows you to command higher rates.
Is Your Website Hard to Navigate?
An organized website projects an image of competence. It also helps people quickly find the information they want and need. A cluttered website can cause confusion and your customers will quickly be jumping off your site.
Remember, an organized website helps with your SEO. The easier it is is to navigate, the more likely your users will be sticking around. If you are having a hard time understanding whether or not your site is organized, ask a friend to visit the site and give his or her opinion.
Does Your Website Communicate Your Business’ Mission?
Does your website properly represent how your company provides value to your customers? If everything on your site is in a jumble, the site appears several years old, and you offer a stale, generic marketing message, then you are communicating you will do the same for your customers. If your customers see you treat your own site as a low priority, they’ll logically assume you will treat them in the same way.
Does It Have a Blog?
Yes, you’ve heard about blogging millions of times by now, and it is possible for anyone who wants to write one to do so.
What’s the value of a blog for businesses? Google likes websites with fresh, original content – they get better treatment in the search engine rankings than sites with few to no updates per year. Additionally, you can target more keywords, which leads to more traffic, leads, and conversions. A blog serves as an incredibly cost-effective marketing tool because not only will it generate decent amounts of traffic and leads for your site but it provides fresh content on your site, indicating that your site is active.
Zen Agency Can Help Give With Your Website Facelift
If you notice any of these situations in your website, it may be time to give it a much-needed overhaul. If you have a hard time viewing your own site objectively, ask a friend or colleague to do it for you, and be sure to ask them whether or not they would visit it again. The truth may be hard to hear, but when you hear the truth, then you can make a decision based on facts and get your business heading in the right direction again.
And if you need a website facelift, turn to Zen Agency. We’re here to help!
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