How to Tell if Your Web Design Needs a Facelift

slide1image-300x208Believe it or not, your website’s design does have a noticeable impact on the impression you make on others. We’ve likened your web design to a physical storefront design in the past. How about something more personal?

When you go to work, you do your best to make yourself presentable to others, don’t you? You shower regularly, get a haircut, wear clean clothes, and put on deodorant, among many other things. Well, to make a good impression on others online, you would logically do the same with your website.

However, you get so busy with the other operations of your business that you don’t realize it’s been five or more years since you last updated your web design. And even if it’s old, it could still be effective, it might just need a couple of tweaks here and there.

Answer these questions to see if your web design may benefit from a website facelift:

How Does Your Website Represent Your Business?

Does your site indicate your business is premium or average? A cutting-edge design gives others the impression you are competent, on top of current trends, and ready to nail the job.

If your website easily blends in with others, there’s no reason for anyone to notice you or think you can do the job better than someone else. Guess which type of website allows you to command higher rates.

Is Your Website Hard to Navigate?

An organized website projects an image of competence. It also helps people quickly find the information they want and need. A cluttered website can cause confusion and your customers will quickly be jumping off your site.

Remember, an organized website helps with your SEO. The easier it is is to navigate, the more likely your users will be sticking around.  If you are having a hard time understanding whether or not your site is organized, ask a friend to visit the site and give his or her opinion.

Does Your Website Communicate Your Business’ Mission?

Does your website properly represent how your company provides value to your customers? If everything on your site is in a jumble, the site appears several years old, and you offer a stale, generic marketing message, then you are communicating you will do the same for your customers. If your customers see you treat your own site as a low priority, they’ll logically assume you will treat them in the same way.

Does It Have a Blog?

Yes, you’ve heard about blogging millions of times by now, and it is possible for anyone who wants to write one to do so.

What’s the value of a blog for businesses? Google likes websites with fresh, original content – they get better treatment in the search engine rankings than sites with few to no updates per year. Additionally, you can target more keywords, which leads to more traffic, leads, and conversions. A blog serves as an incredibly cost-effective marketing tool because not only will it generate decent amounts of traffic and leads for your site but it provides fresh content on your site, indicating that your site is active.

Zen Agency Can Help Give With Your Website Facelift

If you notice any of these situations in your website, it may be time to give it a much-needed overhaul. If you have a hard time viewing your own site objectively, ask a friend or colleague to do it for you, and be sure to ask them whether or not they would visit it again. The truth may be hard to hear, but when you hear the truth, then you can make a decision based on facts and get your business heading in the right direction again.

And if you need a website facelift, turn to Zen Agency. We’re here to help!

Joseph Riviello

Looking for a seasoned WooCommerce expert and digital marketing strategist with an unwavering dedication to client success? Meet Joe Riviello, the CEO of Zen Agency, with over 22 years of experience helping e-commerce businesses scale through holistic marketing strategies. Joe Riviello is a seasoned WooCommerce expert, digital marketing strategist, and CEO of Zen Agency with over 22 years of experience in the e-commerce industry. He is a passionate business development professional committed to helping businesses reach their full potential through various holistic digital marketing strategies. Joe's expertise lies in creating a seamless user experience for customers while delivering strong business results. He has worked with several high-profile clients across various industries, including retail, healthcare, and finance, helping them achieve their business goals through digital marketing solutions. Joe's journey to becoming a CEO started with his passion for technology and user experience design. He has always been interested in how technology can solve business challenges and improve customer experiences. Throughout his career, he has focused on creating e-commerce websites and digital marketing campaigns that provide an exceptional user experience while delivering strong business results. As the CEO of Zen Agency, Joe is responsible for leading the agency's strategic direction and ensuring that clients receive the highest quality of service. He is a natural leader who inspires and motivates his team to achieve their goals and deliver exceptional results for clients. Joe is a recognized industry leader and has spoken at several conferences on topics related to digital marketing, user experience design, and business strategy. He passionately advocates for data-driven marketing and believes that every business, regardless of size or industry, can benefit from a holistic digital marketing strategy.

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