How to Tell if Your Web Design Needs a Facelift

Categories

slide1image-300x208Believe it or not, your website’s design does have a noticeable impact on the impression you make on others. We’ve likened your web design to a physical storefront design in the past. How about something more personal?

When you go to work, you do your best to make yourself presentable to others, don’t you? You shower regularly, get a haircut, wear clean clothes, and put on deodorant, among many other things. Well, to make a good impression on others online, you would logically do the same with your website.

However, you get so busy with the other operations of your business that you don’t realize it’s been five or more years since you last updated your web design. And even if it’s old, it could still be effective, it might just need a couple of tweaks here and there.

Answer these questions to see if your web design may benefit from a website facelift:

How Does Your Website Represent Your Business?

Does your site indicate your business is premium or average? A cutting-edge design gives others the impression you are competent, on top of current trends, and ready to nail the job.

If your website easily blends in with others, there’s no reason for anyone to notice you or think you can do the job better than someone else. Guess which type of website allows you to command higher rates.

Is Your Website Hard to Navigate?

An organized website projects an image of competence. It also helps people quickly find the information they want and need. A cluttered website can cause confusion and your customers will quickly be jumping off your site.

Remember, an organized website helps with your SEO. The easier it is is to navigate, the more likely your users will be sticking around.  If you are having a hard time understanding whether or not your site is organized, ask a friend to visit the site and give his or her opinion.

Does Your Website Communicate Your Business’ Mission?

Does your website properly represent how your company provides value to your customers? If everything on your site is in a jumble, the site appears several years old, and you offer a stale, generic marketing message, then you are communicating you will do the same for your customers. If your customers see you treat your own site as a low priority, they’ll logically assume you will treat them in the same way.

Does It Have a Blog?

Yes, you’ve heard about blogging millions of times by now, and it is possible for anyone who wants to write one to do so.

What’s the value of a blog for businesses? Google likes websites with fresh, original content – they get better treatment in the search engine rankings than sites with few to no updates per year. Additionally, you can target more keywords, which leads to more traffic, leads, and conversions. A blog serves as an incredibly cost-effective marketing tool because not only will it generate decent amounts of traffic and leads for your site but it provides fresh content on your site, indicating that your site is active.

Zen Agency Can Help Give With Your Website Facelift

If you notice any of these situations in your website, it may be time to give it a much-needed overhaul. If you have a hard time viewing your own site objectively, ask a friend or colleague to do it for you, and be sure to ask them whether or not they would visit it again. The truth may be hard to hear, but when you hear the truth, then you can make a decision based on facts and get your business heading in the right direction again.

And if you need a website facelift, turn to Zen Agency. We’re here to help!

Want more digital strategy advice and insights?

Sign up for our newsletter.
!
!
Something went wrong. Please check your entries and try again.

Joseph Riviello

Joseph L. Riviello is the CEO and Founder of Zen Agency. Joe's agency builds websites and web applications that attract, engage, and convert. Joe has over 30 years of experience in entrepreneurship and he is an expert digital marketing strategist who specializes in conversion-centric e-commerce experiences and cutting-edge solutions that maximize growth and profit. Check out Joe featured on: Business.com, Redbooth.com, Kabbage.com, MaterialDesignBlog.com

Leave a Comment

You must be logged in to post a comment.

See more digital strategy posts

 
 

 

 
Someone navigating a website with ADA compliance on a tablet

ADA Compliance Services

Your website is the tool through which you connect with all of your customers. Accessibility is key for ensuring that customers have equal ability to access your website, regardless of their personal capabilities. ADA compliance doesn’t just help ensure that your website meets the right standards for legal compliance. It also helps you connect with…

computer screen with an ecommerce website

Why Quality Backlinks Matter

Google has changed its algorithm yet again and this time it’s aimed at product review websites. As stated in Google’s latest announcement, informative and more in-depth product reviews will receive a rankings bump. As Google explained to Search Engine Land: We know people appreciate product reviews that share in-depth research, rather than thin content that simply…

Two people browsing a headless e-commerce site

Why You Should Consider Headless E-Commerce

Using a content management system, such as WooCommerce, for your website provides an all-in-one solution for business owners with little or no custom coding. Many website developers are familiar with the approach, but it’s restrictive, providing limited options for creating a user interface. Having multiple front ends for different purposes is difficult. But fortunately, there…

Marketing team pooling knowledge to build customer personas

What Is a Buyer Persona, and Why Is It Important to Your Marketing Strategy?

You are confident that your marketing plan is solid or at least heading in the right direction. But you’ve also heard an awful lot about incorporating buyer personas into the strategy. For those who may be asking “What is a buyer persona?” or wondering how to leverage them for your marketing efforts, keep reading. We’ll…

two monitors with web pages open

Why You Need to Pay Attention to Your Website’s Core Web Vitals

For years now, Google has been stressing the importance of the user experience to web developers, PPC specialists, and SEO experts. Each year, the search engine giant has been adding several UX components to its ranking algorithm, such as mobile-friendliness, safe browsing and HTTPS security, and the intrusive interstitial penalty (i.e. intrusive popups that can…

computer in front of a purple light

How Bad Web Design Can Affect Your Digital Marketing Campaigns

When you create a marketing strategy, you want to make sure that your marketing dollars are going to good use. While you put a lot of thought into developing a strategy that works to grow your business while staying within budget, there are some things that could be detracting from your marketing efforts without you…

creative team work together in brainstorm meeting to discuss branding and branding misconceptions

6 Branding Misconceptions That. Just. Won’t. Die

You’ve likely heard the term “branding” used in a few different ways, so maybe you have a picture of what branding looks like in your head. Is it that bright red Target logo? Or maybe it’s that catchy jingle you can’t get out of your head. Or maybe you don’t have a clear picture of…

Two friends shopping on their mobile devices

5 Mobile Marketing Mistakes to Avoid in 2021 (#3 Should Make You Sit Up)

It may already be a cliché, but someone has to say it: customers expect to engage your business on their mobile devices. We live at a time when smartphones are practically an extension of the individual. With the popularity of smartphones, mobile-initiated commerce has taken off. According to statistics published on OBERLO, mobile commerce sales…

apple ios 14 update

Apple iOS 14 Update: How Did It Affect Your Facebook Ads?

Privacy has become a hot topic in the past few years. From the European Union’s General Data Protection Regulation to the California Consumer Privacy Act, laws and regulations aimed at protecting the privacy of consumers while on the internet have popped up in recent years, changing the way of how advertisers collect data. And it…