When your blog can grab 25,000 unique visitors every month, monetization can be very easy. But if you average less than 1500 unique visitors, you are confronted with the challenge of monetization.
In truth, you may have to resort to more creative ways to monetize your blog. Luckily, no matter the size of your blog, it can be used as its own stream of traffic. We’ll discuss how you can utilize your blog to boost your revenue.
Sell Online Courses
People crave information. People will pay for information. If your blog can position you as an expert, you should consider creating and selling online courses. Even if people can get that information for free online, they will pay for your course simply because you are a trusted authority. The ability to sell online courses will depend on the quality of your blog. If you can consistently pump out good content, you can solidify your authority status, which will allow you to sell online courses. If you have an audience that’s dedicated to your content, you don’t need a high amount of visitors to generate revenue.
If you don’t know where to start with your course, compile a list of your best blog posts around a certain topic, and determine if you can expand on the posts.
This can be a powerful stream of income if you have an audience of dedicated readers. While a course can provide the help someone needs, people will often rather receive personalized coaching to guide them through your teachings. With coaching, it’s recommended that you charge more premium prices, because you will be offering your time.
Your responsibility as a coach is simple: identify the problem points that your clients are facing and offer an effective solution. You will need to guide your clients to that solution and provide the necessary assistance so that they can succeed. If you can improve the lives of your students, your coaching will have legs, and it will be able to generate a significant amount of income for you. The difference between someone reading about solutions and having someone who is knowledgeable about a topic walk them through it can be tremendous.
You may be thinking on how you can position yourself as a coach. In reality, it’s often simple. If you have a blog that teaches people how to get the most out of life by establishing powerful habits, you can become a life coach. If you’re a web developer, you can become a coach to other web developers. What you need to do is create high value content that consistently positions as the authority in your industry. This gives people a reason to follow you, and they will feel more comfortable trusting you to guide them to whatever solution that they need.
If you start offering coaching services, it’s important to think of it like a business, not a job. Because, in essence, you are offering your time for money, it can be easy to think of it like a job, which is not what you want. You need to treat it like a business, and to do that you need to consider how you can maximize it by getting the most out of your time. Coaching services are difficult to scale (you only have but so much time in the day), but if you can consistently raise your rates, it is very much worth the time that you invest into it.
Partner With Other Product Creators in Your Industry
Find other product creators in your industry, and see how you can align your website with theirs. This can open up another stream of income. If you’re offering life coaching, you can partner with other life coaches, and together you can create a new product or coaching service. The benefit of this is that you are multiplying the size of your audience (and so will your partner).
If you can create valuable content and get readers hooked, you can make money from your blog. If you’re unsure of what to do, follow the suggestions from this post and start generating more income from your blog.
Are you ready to discuss your next website or marketing project with the leader in website development and digital marketing? If so, contact Zen Agency today! We are a group of Marketing Geniuses.
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