How to Use Youtube as a Powerful Content Marketing Tool


There are literally 1 billion users of Youtube. It generates billions of views per day. The time that people spend on it are increasing each year. To say that Youtube has become an institution would be an understatement. Everyone uses and knows about it, and your business needs to be on it. Youtube is one of the greatest content marketing tools because of its accessibility and wide range of audiences. Your customers all undoubtedly use Youtube to varying degrees, and they use it for different purposes. When people talk about online marketing, Youtube is criminally omitted, but it is a great opportunity to market your company if it’s used properly.

Use Youtube to tell your story

We have touched on the power of effective storytelling before, but we discussed it in the context of blogging and writing. Video is more demonstrative and, in some ways, easier to pull off. Storytelling is about forming a connection with your prospect base so that their interest and curiosity is sparked. That’s the beginning of building long-lasting trust, which will help to build your brand’s credibility and authority. Record interviews with the important players in your company, and talk about the company’s journey from its beginnings to where it is now. If people are interested in what you offer, they will gobble up this type of content, so make sure it looks professional and that it has a good structure.

Use Youtube to show off your product

There are a few reasons why Youtube is an excellent venue for demonstrating your product. Product previews and tutorials are much better suited for videos because the product is being directly demonstrated. Think about using Youtube for new product launches, as a way to give viewers a “sneak peek” into what you’re going to be offering. If your product has already been released, offer tutorials to show to properly use it. These videos, unless you have a very complicated product, do not need to be long at all, and they serve to deliver important information is an easy-to-digest format.

Interview your customers and see how happy they are with your product; ask them why they purchased it and how it has helped them. These types of videos really paint the picture on your company and help to quantify how much value your company provides in your market.

Make your channel a haven

Keep pumping out video content as often as possible. Eventually your channel will be packed with content, which means that viewers are likely to spend more time on your channel. Think of creative ways to create more videos. The more content, the better, as it makes your channel more complete and more authoritative to viewers (perception is important). If you have an idea for a video, see if you can divide it into a series of videos (part 1, part 2, etc.). Along with the video series, repurpose existing content on your site into videos. If you have blog posts about interesting topics, transform them into videos that go into more detail. Recycling your content into different formats is a great way to keep churning out quality material to your audience.

Along with consistent content creation, customize your Youtube channel to match your brand’s image. You can add a custom background, special buttons and links, add your logo, etc. When someone goes to you channel, they should see your brand plastered all over it.

Optimize your content for visibility

Youtube is a search engine in the same vein as Google. People will search for videos with terms and keywords, and the results at the top of the page are usually the most optimized. Titles are vital when it comes to optimizing your visibility. Make sure that your video is descriptive and that it uses relevant keywords and search terms. Poorly titled videos won’t make it far. In addition, make sure that you choose the right categories and tags. This is all to make it easy for people to find your videos and your channel.

Youtube is a potent platform to launch your content. Done right, it can really get people involved and engaged with your content. If you put out good videos, make it easy for people to find them and use strong call-to-actions, you will reap great rewards from it.

As always, don’t ever hesitate to contact Zen Agency should you ever need help setting up your Youtube account.

Want more digital strategy advice and insights?

Sign up for our newsletter.
Something went wrong. Please check your entries and try again.

Joseph Riviello

Joseph L. Riviello is the CEO and Founder of Zen Agency. Joe's agency builds websites and web applications that attract, engage, and convert. Joe has over 30 years of experience in entrepreneurship and he is an expert digital marketing strategist who specializes in conversion-centric e-commerce experiences and cutting-edge solutions that maximize growth and profit. Check out Joe featured on:,,,

Leave a Comment

You must be logged in to post a comment.

More Posts By Joseph Riviello

E-Commerce Experts Thoughts on New Instagram Checkout Feature

By Joseph Riviello

Facebook is at it again, innovating the social media landscape … this time with its uber-popular platform, Instagram. In a March 19th press release, the company unveiled the new Instagram Checkout feature, an e-commerce extension of the app. Since it’s currently in beta with only 25 companies, not much is known about it, and businesses…

Why You Need a WooCommerce Store

By Joseph Riviello

According to a study published by the U.S. Census Bureau’s Department of Commerce, total e-commerce sales in the United States were estimated at $513.6 billion in 2018, a 14.2% increase from 2017. This data has been on an upward trend since 2009. Future projections globally cement e-commerce as the primary shopping method. Now, more than…

4 Tactics Marketing Automation Companies Use to Improve ROI

By Joseph Riviello

The most exciting part of doing business in this day in age is how much technology is available. This elevates the potential of what you can do with your marketing since it opens up a world of opportunities. While technology won’t be the magic button that will fix all of your problems, it helps accelerate…

The 3 Tenets of Lead Generation: How You Can Produce Sales On-Demand

By Joseph Riviello

Sales are the lifeblood of any business. Without a steady stream of sales, you don’t have revenue. And without revenue, you don’t have a thriving business. In today’s post, we’re going to look at the three tenets of lead generation, and how you can use them to exponentially grow your business. Tenet 1: You Must…

Zen Agency is Now a Sharpspring Silver Partner!

By Joseph Riviello

Zen Agency has earned the Sharpspring Silver Partner Certification from Sharpspring, a leading marketing automation platform. Why Does Marketing Automation Matter? The marketing automation tools provided by Zen Agency as a Sharpspring Silver Partner allows you to deliver the right message to the right leads. Track your content, who is seeing it, and craft an…

How to Create a Successful Law Firm Marketing Funnel

By Joseph Riviello

If you were to go back 20 years, you would see that law firm marketing was starkly different than it is today. You would see more billboards, late-night infomercials, neighborhood flyers, and newspaper ads. These days, we have websites, SEO, pay-per-click ads, and social media marketing. The options available to lawyers today give them countless…

What Is Content Marketing? How You Can Get Started Today

By Joseph Riviello

Almost every successful website has one thing in common: Great content. You can have an extremely beautiful website with all the bells and whistles, but if you don’t have content, your web presence is woefully incomplete. You must learn how to start content marketing the proper way. There are no shortcuts: You need good content.…

5 Steps for Creating a Successful Marketing Strategy

By Joseph Riviello

Many businesses jump straight into marketing without a plan. This is a big mistake. Going into battle without a strategy will leave you with a poorly spent marketing budget and lackluster results. Often enough, the difference between companies who dominate the marketplace and companies who fail to get off the ground is simple: A clear,…

The 5 Step Cheat-Sheet for Using Youtube for Your Local Business

By Joseph Riviello

If I were to ask you, “what’s the #1 search engine?”, you would automatically say, “Google”, and you’d be right. But what if I were to ask you to state the #2 search engine? Some would say Bing or Yahoo, but the truth is that Youtube is the second largest search engine in the world.…

Why Call Tracking Is Critical for Local Businesses

By Joseph Riviello

Let’s say you’re a business that’s running different online and marketing channels like SEO, PPC, email marketing and direct mail. You notice a remarkable uptick in sales, but you’re not precisely sure where they are coming from, as you’re using a variety of different marketing methods. If many of your leads contact you via the…