| | |

5 Incredibly Easy Ways to Optimize Your Online Store

In the grind of running an online retail operation, many small details get ignored. But often enough, these small details can make or break your online store. With this in mind, it’s time to stop overlooking the small things, because they can have a pretty bug effect on your success. This post lists a few areas that you should review, and how to make sure that they are properly optimized.

  1. Make sure that you’re easily accessible

This means that you have your phone number and email address (or contact form) visible throughout your site. When you make it easy for people to contact you, it will only add to your credibility, and your existing and potential customers will perceive you as a reputable retailer. They’ve likely heard nightmare stories of terrible retailers that scammed customers out of their money. When they know that you are only a phone call or email away, they will feel more comfortable doing business with you. It’s something that some retailers don’t understand the importance of, but if you do, your site visitors who are interested in what you’re offering will appreciate your availability.

  1. Make sure your prices are clear

People don’t like being deceived, and if potential customers get a whiff of any trickery when it comes to prices, your conversion rates will drop. It’s better to show the full price for a product. Show any shipping costs or additional fees. Being upfront about your prices will show that you are a reputable company that really has nothing to hide. On the product page, clearly show the full price. Don’t wait until the checkout page to disclose how much the customer will actually be charged.

  1. Address concerns about the product quickly and openly
  • Do you offer free shipping?
  • Do you offer refunds and returns?
  • Do you offer a price guarantee?

Customers like to see these kind of things, so don’t be afraid to tell them about it. Display any attractive policy boldly on the website, so that that any concerns that they may have about the product is diminished. Also, if there is any “catch” to the customer-friendly display them openly. For example, if you only offer free shipping on orders over $50, tell them upfront.

  1. Show your promos on the homepage

Have any new deals that you’re offering? If you don’t show them on the home page, then they will simply go unnoticed. The purpose of any promo or deal is to entice the visitor into purchasing your products. Create bold, colorful that display the offer, and place it on the homepage, right under the navigation bar. Make sure the font is large, and that any colors that you use stand out.

  1. Use bold call-to-action buttons

Here are some examples of call-to-actions that you will probably be using for your online store:

  • Click here to buy now
  • Add to cart
  • Add to wishlist
  • Subscribe to our newsletter/email list
  • Checkout

Make these buttons huge, bold and colorful, so that they can be easily seen. Your call-to-actions are important, and you don’t want them to blend into the background. When the buttons are easy to see, they improve the overall user experience, which will boost your sales.

Joseph Riviello

Looking for a seasoned WooCommerce expert and digital marketing strategist with an unwavering dedication to client success? Meet Joe Riviello, the CEO of Zen Agency, with over 22 years of experience helping e-commerce businesses scale through holistic marketing strategies. Joe Riviello is a seasoned WooCommerce expert, digital marketing strategist, and CEO of Zen Agency with over 22 years of experience in the e-commerce industry. He is a passionate business development professional committed to helping businesses reach their full potential through various holistic digital marketing strategies. Joe's expertise lies in creating a seamless user experience for customers while delivering strong business results. He has worked with several high-profile clients across various industries, including retail, healthcare, and finance, helping them achieve their business goals through digital marketing solutions. Joe's journey to becoming a CEO started with his passion for technology and user experience design. He has always been interested in how technology can solve business challenges and improve customer experiences. Throughout his career, he has focused on creating e-commerce websites and digital marketing campaigns that provide an exceptional user experience while delivering strong business results. As the CEO of Zen Agency, Joe is responsible for leading the agency's strategic direction and ensuring that clients receive the highest quality of service. He is a natural leader who inspires and motivates his team to achieve their goals and deliver exceptional results for clients. Joe is a recognized industry leader and has spoken at several conferences on topics related to digital marketing, user experience design, and business strategy. He passionately advocates for data-driven marketing and believes that every business, regardless of size or industry, can benefit from a holistic digital marketing strategy.

Similar Posts

Leave a Reply

Your email address will not be published. Required fields are marked *