The Pros & Cons of Responsive Website Design

mobile-websitesTablet PCs, smartphones, desktops, and laptops – oh my!  Mobile devices are becoming more popular than ever, and with each passing year, they are used more frequently than desktop and laptop PCs to browse the internet.

But, did you know that each device has its own quirks about web design?  You can’t design a single website, and then expect it to display properly and work fully across all of these devices.

Oh wait, you can! And the solution is called “responsive web design.”  Very basically, the term refers to designing a website that responds to the device accessing it, providing the most appropriate design. However, there are some pros and cons to responsive website design that you should be aware of before making the switch.


Responsive web design has a number of advantages including:

  • Designing 1 website instead of 3: Let’s start with the most obvious benefit.  Before responsive web design, companies would design a separate version for each desktop, smartphone, and tablet’s screen size.  Now, you just develop one site, saving time, money, and complexity.
  • Only managing one site’s content: You don’t have to manage the content of three separate websites.  Now, you manage the content of just one.  This makes life easier for you and also simplifies things from an SEO perspective.
  • Make design changes once: Only a short amount of time is required to adjust the style of various design elements.


  • Long download times on mobile devices: Mobile bandwidth still doesn’t download at the speed of wired bandwidth.  Because the coding required to design a standard website is very complex and is really optimized for wired connections, it can take a long time to download a web page at slower mobile speeds.
  • Information is often streamlined, harming the desktop browsing experience: In an ideal world, desktop websites focus on content, images, and branding to create a great user experience.  A mobile site ideally places more emphasis on helping visitors quickly identify what action to take.  Responsive sites can only give you so much, and they can’t offer the best of both worlds.
  • Not all mobile devices support the latest version of CSS: CSS is the code all modern browsers support, but this isn’t the case for some mobile devices, which support older versions.  If that is the case, those devices are served the desktop version of the website.

Should You Use Responsive Web Design?

Given this information, should you do it?  The answer is:  in most cases, yes.  Like most technology, responsive design is moving forward, and even though cons exist, the negatives they have are quickly being addressed.  If you are considering a new website design, ask your designer what he or she thinks about creating a responsive design for your business.

Joseph Riviello

Looking for a seasoned WooCommerce expert and digital marketing strategist with an unwavering dedication to client success? Meet Joe Riviello, the CEO of Zen Agency, with over 22 years of experience helping e-commerce businesses scale through holistic marketing strategies. Joe Riviello is a seasoned WooCommerce expert, digital marketing strategist, and CEO of Zen Agency with over 22 years of experience in the e-commerce industry. He is a passionate business development professional committed to helping businesses reach their full potential through various holistic digital marketing strategies. Joe's expertise lies in creating a seamless user experience for customers while delivering strong business results. He has worked with several high-profile clients across various industries, including retail, healthcare, and finance, helping them achieve their business goals through digital marketing solutions. Joe's journey to becoming a CEO started with his passion for technology and user experience design. He has always been interested in how technology can solve business challenges and improve customer experiences. Throughout his career, he has focused on creating e-commerce websites and digital marketing campaigns that provide an exceptional user experience while delivering strong business results. As the CEO of Zen Agency, Joe is responsible for leading the agency's strategic direction and ensuring that clients receive the highest quality of service. He is a natural leader who inspires and motivates his team to achieve their goals and deliver exceptional results for clients. Joe is a recognized industry leader and has spoken at several conferences on topics related to digital marketing, user experience design, and business strategy. He passionately advocates for data-driven marketing and believes that every business, regardless of size or industry, can benefit from a holistic digital marketing strategy.

Similar Posts

Leave a Reply

Your email address will not be published. Required fields are marked *