The Pros & Cons of Responsive Website Design


mobile-websitesTablet PCs, smartphones, desktops, and laptops – oh my!  Mobile devices are becoming more popular than ever, and with each passing year, they are used more frequently than desktop and laptop PCs to browse the internet.

But, did you know that each device has its own quirks about web design?  You can’t design a single website, and then expect it to display properly and work fully across all of these devices.

Oh wait, you can, and the solution is called “responsive web design.”  Very basically, the term refers to designing a website that responds to the device accessing it, providing the most appropriate design.


Responsive web design has a number of advantages including:

  • Designing 1 website instead of 3 – Let’s start with the most obvious benefit.  Before responsive web design, companies would design a separate version for each major device type PCs, smartphones, and tablet PCs.  Now, you just develop one site, saving time, money, and complexity.
  • Only managing one site’s content – You don’t have to manage the content of 3 separate websites.  Now, you manage the content of just 1.  This makes life easier for you, and also simplifies things from an SEO perspective.
  • Make design changes once – Only a short amount of time is required to adjust the style of various design elements.


  • Download times on mobile devices can be long – Mobile bandwidth still doesn’t download at the speed of wired bandwidth.  Because the coding required to design a standard website is very complex and is really optimized for wired connections, it can take a long time to download at slower mobile speeds.
  • Information is often streamlined, harming the desktop browsing experience – In an ideal world, desktop websites focus on content, images, and branding to create a great user experience.  A mobile site ideally places more emphasis on helping visitors quickly identify what action to take.  Responsive sites can only give you so much, and they can’t offer the best of both worlds.
  • Not all mobile devices support the latest version of CSS – CSS is the code all modern browsers support, but this isn’t the case for some mobile devices, which support older versions.  If that is the case, those devices are served the desktop version of the website.


Should You Use Responsive Web Design?

Given this information, should you do it?  The answer is:  in most cases, yes.  Like most of technology, responsive design is moving forward, and even though cons exist, the negatives they have are quickly being addressed.  If you are considering a new website design, ask your designer what he or she thinks about creating a responsive design for your business.

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Joseph Riviello

Joseph L. Riviello is the CEO and Founder of Zen Agency. Joe's agency builds websites and web applications that attract, engage, and convert. Joe has over 30 years of experience in entrepreneurship and he is an expert digital marketing strategist who specializes in conversion-centric e-commerce experiences and cutting-edge solutions that maximize growth and profit. Check out Joe featured on:,,,

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