ecommerce

computer screen with an ecommerce website

Why Quality Backlinks Matter

Google has changed its algorithm yet again and this time itโ€™s aimed at product review websites. As stated in Googleโ€™s latest announcement, informative and more in-depth product reviews will receive a rankings bump. As Google explained to Search Engine Land: We know people appreciate product reviews that share in-depth research, rather thanย thin content that simply…

b2b marketing

How to Incorporate eCommerce Sales into Your B2B Operation

B2B companies will reach $12 trillion in total revenue by 2020; in 2012, the number was only $5.5 trillion. Thatโ€™s a steep increase. There are many factors that are causing this, but one of the main reasons is because of online opportunities. Online B2B marketing is definitely a big contributor to the hike in overall…

google-shopping

How to Gain Your First Ecommerce Sales with Google Shopping

One of the most important things you need when you open an e-commerce store is traffic. Without traffic, you will have very few salesโ€”even if you have a fantastic product or youโ€™re in a stellar niche. In fact, this is why many people fail: they believe that they donโ€™t really have to market their store…

content-management

How to Successfully Create and Manage Content for Your Ecommerce Store in 2016

There’s a few reasons why content is absolutely essential when running an online business: it can build authority, instill trust, gain traffic, and persuade site visitors into becoming buyers. It’s one of the most important elements on your site, and it should be an integral part of your marketing strategy. With all of that said,…

ecommerce-success

How To Hit the Ground Running With Your E-Commerce Store

You’ve probably heard the stories of how a new store quickly rose from obscurity and went on to make millions of dollars in a short period of time. You’ve been probably been thinking of the possibilities for your own store, and you’re dreaming of your own success scenarios. You should stop. I’m not here to…

ecommerce-experience

The 3 Steps That Will Drastically Improve Your Store’s Post-Purchase Experience

Someone just bought your product. You now have a new buyer, which is great, but the question of what to do next pops up. Here’s one thing to know: E-commerce stores that are successful have a great deal of repeat buyers. There are many reasons why someone would return to your store to buy another…