The 5 Best Analytics Programs for Online Businesses

In any business, the measurement of performance is vital to its success. If brick-and-mortar businesses religiously track their inventory, monthly sales performance, past and upcoming orders, and business expenses, why can’t an online business (where it’s so easy to track performance) do the same? The truth is that there’s no excuse for failing to track your performance.

You should be tracking your performance down to the smallest detail. To do that, you will need to use a great analytics software. Below, I’ll go over the top analytics programs for online businesses that you can use to precisely measure your performance.

  1. Google Analytics

There is a reason why Google Analytics is so widely used: it’s an efficient tool that provides important information on your site’s performance. You can see what keywords are bringing in the most traffic to your site. But that’s just its basic feature. You can do much more:

  • Know which campaigns are sending you the most traffic. For whatever campaign you’re running (SEO, social media, PPC, etc.), you can see, in clear detail, how much traffic is being generated from individual marketing methods.
  • Track the locations of your visitors.
  • Know what pages perform the best, and determine which ones perform the worst.

Google Analytics is a great option if you want a free program that is just as powerful as most other tracking programs.

  1. Clicky Analytics

Clicky Analytics is an extremely robust plugin that can help you understand how well your site is performing. Here are some of its great features:

  • Real-time performance tracking. You can track traffic as soon as it’s coming in. Other tools (like Google Analytics) will give you a traffic report on the day after the traffic comes in.
  • A dynamic bounce metric system.
  • A heatmap of where visitors spend most of their time on your web page.
  • The ability to track the actions of individual users.

Clicky has both free and paid plans. It’s a common alternative to Google Analytics.

  1. Clicktale

Clicktale helps you visually understand how visitors are engaging with your site. Here’s how:

  • With very detailed heatmaps, it gives insight into the most effective areas of your site. This will give you important feedback on what needs to change and what needs to remain the same on your site.
  • Watch replays of your customer’s browsing sessions. This will help you to better understand visitor behavior.

Contact Clicktale to request a personalized demo of the program.


If you publish online content, this is a very powerful tool. tracks posts and authors, and it measures how different pieces of content perform. Here’s more of what it does:

  • You can track how readers are digesting your content. Know if readers are sharing the content, giving you referrals from their networks and more.
  • Real-time analytics software.
  • Identify content consumption trends. has several paid plans. Contact to get a quote.

  1. Kissmetrics

Kissmetrics is the ultimate tracking program for eCommerce stores. It specializes in helping you optimize your conversions, and it does this by providing a dynamic set of tools.

  • Identify the weak points in your sales funnel.
  • Segment traffic into groups based on behavior and activity.
  • Automatically split test your marketing campaigns.
  • Detailed revenue reports that paint a clear picture of how your store is performing.

Kissmetrics has plans that start at $120.


If you want to treat your website like a business, you need to thoroughly track your performance. Doing this will enable you to identify what is, and isn’t, working in your online business, and it will help to give you clarity on how to push your operation towards more success.

Are you ready to discuss your next eCommerce website project with the leader in WooCommerce website development and digital marketing? If so, contact Zen Agency today! We are a group of WooCommerce experts.


Joseph Riviello

Looking for a seasoned WooCommerce expert and digital marketing strategist with an unwavering dedication to client success? Meet Joe Riviello, the CEO of Zen Agency, with over 22 years of experience helping e-commerce businesses scale through holistic marketing strategies. Joe Riviello is a seasoned WooCommerce expert, digital marketing strategist, and CEO of Zen Agency with over 22 years of experience in the e-commerce industry. He is a passionate business development professional committed to helping businesses reach their full potential through various holistic digital marketing strategies. Joe's expertise lies in creating a seamless user experience for customers while delivering strong business results. He has worked with several high-profile clients across various industries, including retail, healthcare, and finance, helping them achieve their business goals through digital marketing solutions. Joe's journey to becoming a CEO started with his passion for technology and user experience design. He has always been interested in how technology can solve business challenges and improve customer experiences. Throughout his career, he has focused on creating e-commerce websites and digital marketing campaigns that provide an exceptional user experience while delivering strong business results. As the CEO of Zen Agency, Joe is responsible for leading the agency's strategic direction and ensuring that clients receive the highest quality of service. He is a natural leader who inspires and motivates his team to achieve their goals and deliver exceptional results for clients. Joe is a recognized industry leader and has spoken at several conferences on topics related to digital marketing, user experience design, and business strategy. He passionately advocates for data-driven marketing and believes that every business, regardless of size or industry, can benefit from a holistic digital marketing strategy.

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