4 Tips for Selling to International Customers with WooCommerce

One of the benefits of selling online is the opportunity to sell your products anywhere and anytime. There’s really no limit to who you can sell to, and that presents a fantastic opportunity to anyone who wants to maximize their revenue.

More opportunities also mean more responsibilities. Selling to international customers requires that you do a bit more to ensure that your store is functional and successful.

WooCommerce is one of the best eCommerce platforms for international stores. This blog post will explain how you can tweak WooCommerce to be fully functional for international customers.

  1. Make Sure Your Store Is in the Language That You Speak

WooCommerce’s default language is English. If you’d rather have WooCommerce in another language, you’ll have to download the translated version. To download WooCommere in another language, go here.

The WooCommerce backend should be in a language that you’re most comfortable in. The front end should preferably be multilingual. The overall content on the front end should be able to be translated into all languages. To have this capability, download the Google Translator Plugin.

  1. Show Prices in Multiple Currencies

WooCommerce will only accept one main currency by default. However, you can automatically show prices in your customers’ native currencies by downloading the Currency Converter Widget. This is an important factor in making your world-friendly. There are international customers who may be willing to purchase your products, but they might be hesitant due to not being able to understand the prices in their native currency.

  1. Consider Your Accepted Payment Methods

Accepting payments is obviously important, but it can be a bit tricky, depending on where your online store is located. What you will want to do is ensure that you have as many payment methods available as possible. In North America, customers will want to primarily use a credit card or a PayPal; in China, 67% of online customers prefer to use AliPay, for example (their own version of PayPal). If there is a payment method that is popular in a certain country, but you just do not have the capability to accept that payment method, you should consider if it’s really worth the time and effort to sell in that country.

Also, consider your payment gateway. Ensure that the payment gateway is trusted by your customer base. A trusted name will go a long way, and it should also check all of your security boxes. For more on secure payment gateways check out this guideline on PCI compliance and security standards.

  1. Simplify Your Shipping Options

When you’re selling to multiple countries, the way that you’ll handle shipping can be a bit complex. At the end of the day, you want to ship your products in a timely manner, and you want to provide the cheapest options to your customers.

If you’re shipping products from one country to another, you will need to know your “landed cost”. When you ship internationally, there may be additional costs on top of the shipping fee (duty, taxes), so the “landed cost” will be the total amount of money that needs to be paid before the product arrives at your customer’s door. Any shipping fee should include all the various fees.

When presenting shipping costs to your international customers, it would be a good idea to break down the shipping costs in easy-to-understand terms.


WooCommerce is a powerful platform to run your store, whether you’re selling to domestic or international customers. Follow the tips in this blog post to take advantage of the potentially lucrative international market space.

Are you ready to discuss your next eCommerce website project with the leader in WooCommerce website development and digital marketing? If so, contact Zen Agency today! We are a group of WooCommerce experts.


Joseph Riviello

Looking for a seasoned WooCommerce expert and digital marketing strategist with an unwavering dedication to client success? Meet Joe Riviello, the CEO of Zen Agency, with over 22 years of experience helping e-commerce businesses scale through holistic marketing strategies. Joe Riviello is a seasoned WooCommerce expert, digital marketing strategist, and CEO of Zen Agency with over 22 years of experience in the e-commerce industry. He is a passionate business development professional committed to helping businesses reach their full potential through various holistic digital marketing strategies. Joe's expertise lies in creating a seamless user experience for customers while delivering strong business results. He has worked with several high-profile clients across various industries, including retail, healthcare, and finance, helping them achieve their business goals through digital marketing solutions. Joe's journey to becoming a CEO started with his passion for technology and user experience design. He has always been interested in how technology can solve business challenges and improve customer experiences. Throughout his career, he has focused on creating e-commerce websites and digital marketing campaigns that provide an exceptional user experience while delivering strong business results. As the CEO of Zen Agency, Joe is responsible for leading the agency's strategic direction and ensuring that clients receive the highest quality of service. He is a natural leader who inspires and motivates his team to achieve their goals and deliver exceptional results for clients. Joe is a recognized industry leader and has spoken at several conferences on topics related to digital marketing, user experience design, and business strategy. He passionately advocates for data-driven marketing and believes that every business, regardless of size or industry, can benefit from a holistic digital marketing strategy.

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