Understanding and Using the 4 Product Types in WooCommerce

WooCommerce is an easy and powerful entryway into selling products online. There are four Product Types in WooCommerce giving you the option to sell different products through your store:

  1. Simple Products
  2. Variable Products
  3. Grouped Products
  4. Affiliate Products

If you don’t know or understand what those types represent, this blog post will give you the information you need to set up your store successfully.

Simple Products

One of the product types in WooCommerce is what’s called Simple Products. These are totally unique products in your store which means that there are no variations on the product.

For example, let’s say that you’re selling a painting. If the painting is unique, with no variations, then it should be uploaded as a simple product.

Simple products should have a single price and stock-keeping unit (SKU).

Variable Products

As the name of this one of the product types in WooCommerce suggests, Variable Products are products that are sold with variations. Variable Products are sold through Attributes.

For example, if you sell shoes online, a variation of size or color would be considered an Attribute. Variable Products can have different prices. So, if you’re selling shoes, you can assign different prices on one shoe model based on color or size– a red shoe can be more expensive than a black one, or a size 7 can be cheaper than a size 12. Product variations can have their own SKU and price.

Grouped Products

This is where you can sell multiple items in a single product page. So, let’s say that your selling chocolate online, and you want to sell a package of different chocolate candies on a single page. You would upload these chocolate candies as Grouped Products, and they can all be added to a shopping cart in one go.

Affiliate Products

With WooCommerce, you can promote products as an affiliate. You can display the product on your site, but in lieu of an Add to Cart button on the product page, there will be a link that takes the customer to an external website where the product can be purchased.

This is a great option when you can earn a commission on that product, as you don’t have to worry about inventory or shipping the product.


Understanding how to use these product types in WooCommerce will help you create a better online store. WooCommerce is an excellent platform because, in part, there are many different ways that you can utilize it to sell different products.

Are you ready to discuss your next WooCommerce website project with the leader in website development and digital marketing? If so, contact Zen Agency today! We are a group of WordPress and WooCommerce experts.


Joseph Riviello

Looking for a seasoned WooCommerce expert and digital marketing strategist with an unwavering dedication to client success? Meet Joe Riviello, the CEO of Zen Agency, with over 22 years of experience helping e-commerce businesses scale through holistic marketing strategies. Joe Riviello is a seasoned WooCommerce expert, digital marketing strategist, and CEO of Zen Agency with over 22 years of experience in the e-commerce industry. He is a passionate business development professional committed to helping businesses reach their full potential through various holistic digital marketing strategies. Joe's expertise lies in creating a seamless user experience for customers while delivering strong business results. He has worked with several high-profile clients across various industries, including retail, healthcare, and finance, helping them achieve their business goals through digital marketing solutions. Joe's journey to becoming a CEO started with his passion for technology and user experience design. He has always been interested in how technology can solve business challenges and improve customer experiences. Throughout his career, he has focused on creating e-commerce websites and digital marketing campaigns that provide an exceptional user experience while delivering strong business results. As the CEO of Zen Agency, Joe is responsible for leading the agency's strategic direction and ensuring that clients receive the highest quality of service. He is a natural leader who inspires and motivates his team to achieve their goals and deliver exceptional results for clients. Joe is a recognized industry leader and has spoken at several conferences on topics related to digital marketing, user experience design, and business strategy. He passionately advocates for data-driven marketing and believes that every business, regardless of size or industry, can benefit from a holistic digital marketing strategy.

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