Understanding and Using the 4 Product Types in WooCommerce


WooCommerce is an easy and powerful entryway into selling products online. There are four Product Types in WooCommerce giving you the option to sell different products through your store:

  1. Simple Products
  2. Variable Products
  3. Grouped Products
  4. Affiliate Products

If you don’t know or understand what those types represent, this blog post will give you the information you need to set up your store successfully.

Simple Products

One of the product types in WooCommerce is what’s called Simple Products. These are totally unique products in your store which means that there are no variations on the product.

For example, let’s say that you’re selling a painting. If the painting is unique, with no variations, then it should be uploaded as a simple product.

Simple products should have a single price and stock-keeping unit (SKU).

Variable Products

As the name of this one of the product types in WooCommerce suggests, Variable Products are products that are sold with variations. Variable Products are sold through Attributes.

For example, if you sell shoes online, a variation of size or color would be considered an Attribute. Variable Products can have different prices. So, if you’re selling shoes, you can assign different prices on one shoe model based on color or size– a red shoe can be more expensive than a black one, or a size 7 can be cheaper than a size 12. Product variations can have their own SKU and price.

Grouped Products

This is where you can sell multiple items in a single product page. So, let’s say that your selling chocolate online, and you want to sell a package of different chocolate candies on a single page. You would upload these chocolate candies as Grouped Products, and they can all be added to a shopping cart in one go.

Affiliate Products

With WooCommerce, you can promote products as an affiliate. You can display the product on your site, but in lieu of an Add to Cart button on the product page, there will be a link that takes the customer to an external website where the product can be purchased.

This is a great option when you can earn a commission on that product, as you don’t have to worry about inventory or shipping the product.


Understanding how to use these product types in WooCommerce will help you create a better online store. WooCommerce is an excellent platform because, in part, there are many different ways that you can utilize it to sell different products.

Are you ready to discuss your next WooCommerce website project with the leader in website development and digital marketing? If so, contact Zen Agency today! We are a group of WordPress and WooCommerce experts.


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Joseph Riviello

Joseph L. Riviello is the CEO and Founder of Zen Agency. Joe's agency builds websites and web applications that attract, engage, and convert. Joe has over 30 years of experience in entrepreneurship and he is an expert digital marketing strategist who specializes in conversion-centric e-commerce experiences and cutting-edge solutions that maximize growth and profit. Check out Joe featured on: Business.com, Redbooth.com, Kabbage.com, MaterialDesignBlog.com

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