Important WordPress Terms That You Need to Know

WordPress is the world’s leading CMS by a large margin. Its popularity is due, in large part, to its ease of use. However, if you have never dealt with WordPress before, or if you’re just not technically savvy, it’s a bit hard to understand the platform.

One of the key ways of knowing your way around WordPress is knowing the terminology that’s common within it.

This blog post will give simple definitions to terms you may not know, and it will give insight on how WordPress functions.


An administrator is the first user role that’s created in WordPress. The administrator will have the full capability to make any changes to a WordPress site.


AJAX (an acronym for Asynchronous Javascript and XML)is a group of web development techniques that allows a web page to exchange data with a web server without having to reload the page. AJAX, for example, can allow you to make changes to your site’s categories without having to reload the page.


Apache is an open-source web server software that’s used by the majority of hosting providers. It’s known for being fast, secure and reliable. Although Apache server is what’s most commonly used by web servers to run WordPress sites, it’s not the only server software that can be used to run WordPress.


A category is used to sort content into groups in WordPress. You can divide the content in your site into different sections using categories.


A cPanel is used by web hosts to provide a visual interface to help you manage server software.


CSS (Cascading Style Sheets) is a style sheet language that allows the user to modify the appearance and format of HTML files. Every WordPress theme has a style.css file, which contains rules on how the pages are formatted by WordPress.


FTP (File Transfer Protocol) is an internet protocol that allows you to transfer files from your computer to your web server. To do this, you will need an FTP client. As an example, one of the more popular FTP clients is Filezilla.


The term .htaccess refers to a file that web servers use to make changes in the configuration of the site. The .htaccess file, for example, is used to rewrite URLs to make them shorter and cleaner. When URLs are rewritten, WordPress automatically changes the .htaccess file to recognize and handle the changes.


MySQL is a data management system that is used to store your site’s data. Many web hosts already provide MySQL on their web servers. Hosts will provide a visual interface that will allow you to manage your MySQL.

Open source

Open source is a term that describes software that provides its source code for everyone to study.


PHP is a programming language that’s used to create websites. WordPress itself is coded with PHP.


A plugin is a program that’s written in PHP. A plugin will extend the functionality of your WordPress site. With plugins, users can add advanced features to their site without knowing one line of code. Plugin functionality is a huge reason why WordPress is so popular.

Responsive Theme

A responsive theme is a theme that is made to function equally across all devices—from mobile phones to desktop computers. The layout of the theme automatically adjusts based on the screen size of the device. Themes that aren’t responsive don’t offer the optimal viewing experience because their appearance can look distorted based on the device that’s being used to access the site.


Shortcodes are small lines of codes that allow you to extend the functionality of your WordPress site. These are some abbreviated snippets of longer code, but they still give you the full capabilities of the longer code.

Are you ready to discuss your next WordPress website project with the leader in website development and digital marketing? If so, contact Zen Agency today! We are a group of WordPress and WooCommerce experts.


Joseph Riviello

Looking for a seasoned WooCommerce expert and digital marketing strategist with an unwavering dedication to client success? Meet Joe Riviello, the CEO of Zen Agency, with over 22 years of experience helping e-commerce businesses scale through holistic marketing strategies. Joe Riviello is a seasoned WooCommerce expert, digital marketing strategist, and CEO of Zen Agency with over 22 years of experience in the e-commerce industry. He is a passionate business development professional committed to helping businesses reach their full potential through various holistic digital marketing strategies. Joe's expertise lies in creating a seamless user experience for customers while delivering strong business results. He has worked with several high-profile clients across various industries, including retail, healthcare, and finance, helping them achieve their business goals through digital marketing solutions. Joe's journey to becoming a CEO started with his passion for technology and user experience design. He has always been interested in how technology can solve business challenges and improve customer experiences. Throughout his career, he has focused on creating e-commerce websites and digital marketing campaigns that provide an exceptional user experience while delivering strong business results. As the CEO of Zen Agency, Joe is responsible for leading the agency's strategic direction and ensuring that clients receive the highest quality of service. He is a natural leader who inspires and motivates his team to achieve their goals and deliver exceptional results for clients. Joe is a recognized industry leader and has spoken at several conferences on topics related to digital marketing, user experience design, and business strategy. He passionately advocates for data-driven marketing and believes that every business, regardless of size or industry, can benefit from a holistic digital marketing strategy.

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