email marketing agency

3 Email Marketing Agency Tips to Boost Open Rates

Email marketing is as essential as ever. But that doesn’t mean that everybody is using it to its full potential. Businesses tend to think that email marketing is simply about blasting their lists with offers and promotions. Email marketing is really about sparking engagement and nurturing relationships—which will exponentially grow your sales. As an email marketing agency, we are going to give you some tips and techniques you can use to boost email open rates.

Email Marketing Agency Tips to Boost Open Rates

The “From” Name and Email

This is something that is vastly overlooked by most email marketing agency experts out there, but it’s a small detail that can influence how your brand is perceived.

In the inbox, the “From” name is next to the subject line. Once an email is open, the “From” name sits next to the email address. When you’re sending marketing emails, the “From” name should be the name of your brand. Some businesses will use an actual person’s name in the “From” field, which can often confuse your subscribers. Brands that are built around a specific person should, on the other hand, use that person’s name in the “From” field. In short, your “From” name should be whatever is the most recognizable to your subscribers.

The “From” email is also important, albeit for different reasons. One of the mistakes that are commonly made by businesses is that they send emails from a “no reply” email address. The no reply email address will look like [email protected]

This standoffish approach is a poor mistake, as it forces people to manually search for your contact information via your website or some other online property. This is an unnecessary obstacle that businesses are placing in front of their customers. Don’t make your subscribers jump through hoops to get in touch with you. An important step in order to boost email open rates.

The Subject Line

You only have but so much time to capture the attention of your subscribers. For this reason, your subject line is incredibly important. Here are some tips that you can employ today:

Make sure the subject line is relatively short. Keep it under 50 characters. There is only so much space to display a headline in the inbox, so you want to make sure that subscribers can see and understand most, if not all, of the headline.

Don’t always rely on the mystery. Vague subject lines can work, but if they’re used too often, it can tune subscribers out to your emails. Most importantly, don’t mislead your subscribers with vague subject lines (promising or referring to something in the subject that is mostly irrelevant to the content of the email).

Use a variety of subject lines. Don’t recycle the same emails repeatedly, even if the content inside the email is different. Your subscribers will simply think it’s the same email. This tactic is pivotal if you want to boost email open rates.

The Pre-Header

The Preheader text is what appears next to your subject line. Think of it as a continuation of your subject line. Your pre-header text can do any number of things

  • Give more information on your subject line.
  • Offer a sneak-peak into the email, which can be done by using the email’s opening sentence as the pre-header.
  • Show a sneak-peak into the offer. If you’re selling something within the email, you can put the price or the discount into the pre-header space.

The pre-header is often overlooked by email marketers, but there’s no reason it should be. It’s valuable space that can persuade someone to open an email.


These elements, if used properly, will boost your email open rates. These tips are so simple and can be used today by any online business.

Are you ready to discuss your next marketing project with the leader in website development and digital marketing? If so, contact Zen Agency today! We are a group of WooCommerce experts.


Joseph Riviello

Looking for a seasoned WooCommerce expert and digital marketing strategist with an unwavering dedication to client success? Meet Joe Riviello, the CEO of Zen Agency, with over 22 years of experience helping e-commerce businesses scale through holistic marketing strategies. Joe Riviello is a seasoned WooCommerce expert, digital marketing strategist, and CEO of Zen Agency with over 22 years of experience in the e-commerce industry. He is a passionate business development professional committed to helping businesses reach their full potential through various holistic digital marketing strategies. Joe's expertise lies in creating a seamless user experience for customers while delivering strong business results. He has worked with several high-profile clients across various industries, including retail, healthcare, and finance, helping them achieve their business goals through digital marketing solutions. Joe's journey to becoming a CEO started with his passion for technology and user experience design. He has always been interested in how technology can solve business challenges and improve customer experiences. Throughout his career, he has focused on creating e-commerce websites and digital marketing campaigns that provide an exceptional user experience while delivering strong business results. As the CEO of Zen Agency, Joe is responsible for leading the agency's strategic direction and ensuring that clients receive the highest quality of service. He is a natural leader who inspires and motivates his team to achieve their goals and deliver exceptional results for clients. Joe is a recognized industry leader and has spoken at several conferences on topics related to digital marketing, user experience design, and business strategy. He passionately advocates for data-driven marketing and believes that every business, regardless of size or industry, can benefit from a holistic digital marketing strategy.

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