ecommerce-photography

3 Ways Your ECommerce Store’s Photography May Be Failing, And What You Can Do to Fix It

One of the worst things that you can do when running an online store is put your product photography on the back burner. While online stores are more popular than ever (and that trend is not likely to stop any time soon), brick-and-mortar shops still have one distinct advantage: customers can go to their store and can see the product in person. This advantage is even more pronounced when you sell products like clothes or accessories. Look at it like this: you’re selling t-shirts online, and someone finds your site and makes a purchase. The customer believes he purchased a white t-shirt because that’s what the product looked like on the product page. But the customer will be surprised to discover that the product is actually a light beige t-shirt. This is something that will cause customer dissatisfaction, and it may cause the customer to ask for a refund. Even if you properly described the t-shirt as light beige on the product page, that doesn’t mean that everyone will read that description. At the end of the day, it’s your responsibility to post accurate pictures.

There are common ways that poor product photography can fail you, so we’re going to discuss the best solutions for this problem.

  1. Your Photos Are Tiny

Small photos don’t display the level of detail that you need. You want to display the visuals of your product with as much detail as possible. Doing otherwise would imply that you have something to hide, or that your products are not that great. Photos give a concrete idea of what the customer should expect when he receives a product. Otherwise, you are leaving it to the customer to imagine what the product is going to look, which may lead to disappointment.

Your photos should be high resolution, and there should be a zoom option. The ability to zoom in and view products up close will allow the customer to see more details, and it will allow them to make a better decision on purchasing a product. If someone buys a product with poor photos and sees that it is not what they expected, there’s a high potential for a refund.

  1. Using Messy, Loud Photo Backgrounds

In most cases, you will want to use a consistent background for all of your photos. If you don’t know what color background to choose, using white or gray will almost always work. Light, low-key colors work because it won’t overpower the rest of the image. The product should be in the spotlight, and keeping a clean background will reduce the clutter and the noise.

  1. Your Photos Are Not Color-Accurate

Color inaccuracies can lead to displeased customers. If the real product is not the same color as it is in the photo, customers are not going to receive what they expected. To avoid this, ensure that product photos are shot with a high quality camera with the proper settings.

Conclusion

Have you been making these mistakes? Product photography can often be afterthought, but it shouldn’t be. Don’t let poor photos derail your store. Start using high quality photos to boost your conversions and reduce refunds.

Are you ready to discuss your next ecommerce website project with the leader in WooCommerce website development and digital marketing? If so, contact Zen Agency today! We are a group of WooCommerce experts.

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Joseph Riviello

Joe Riviello is the CEO of Zen Agency, bringing over 22 years of experience in e-commerce and holistic marketing, with deep expertise in WooCommerce and WordPress. Passionate about technology and user experience, Joe helps businesses scale through tailored digital strategies, working with clients in retail, healthcare, and finance to deliver measurable results. An AI pioneer, Joe has completed MIT online courses in AI/ML and holds a certification in the MindStudio AI platform. He leverages AI to enhance e-commerce, developing tools like AI-powered WooCommerce plugins that analyze store data to boost profitability. Joe also uses Model Context Protocol (MCP) servers to enable real-time data analysis, scaling solutions for businesses of all sizes. His experiment with seotopicalmaps.com highlighted the importance of EEAT in AI content, a lesson he applies to every project. Joe excels in streamlining operations, implementing structured frameworks like Value Engines to optimize SEO deliverables and ensure scalable success. A recognized thought leader, he speaks at conferences on digital marketing, AI, and business scalability, advocating for data-driven strategies. His expertise in WooCommerce and WordPress ensures clients achieve faster load times, higher conversions, and seamless user experiences. Leading Zen Agency with a calm, confident approach, Joe inspires his team to deliver tailored solutions—whether optimizing a WordPress site or deploying AI agents. Ready to grow smarter and faster? Explore Zen Agency’s to see how Joe can help your business thrive in the digital age.

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