3 Ways Your ECommerce Store’s Photography May Be Failing, And What You Can Do to Fix It

One of the worst things that you can do when running an online store is put your product photography on the back burner. While online stores are more popular than ever (and that trend is not likely to stop any time soon), brick-and-mortar shops still have one distinct advantage: customers can go to their store and can see the product in person. This advantage is even more pronounced when you sell products like clothes or accessories. Look at it like this: you’re selling t-shirts online, and someone finds your site and makes a purchase. The customer believes he purchased a white t-shirt because that’s what the product looked like on the product page. But the customer will be surprised to discover that the product is actually a light beige t-shirt. This is something that will cause customer dissatisfaction, and it may cause the customer to ask for a refund. Even if you properly described the t-shirt as light beige on the product page, that doesn’t mean that everyone will read that description. At the end of the day, it’s your responsibility to post accurate pictures.

There are common ways that poor product photography can fail you, so we’re going to discuss the best solutions for this problem.

  1. Your Photos Are Tiny

Small photos don’t display the level of detail that you need. You want to display the visuals of your product with as much detail as possible. Doing otherwise would imply that you have something to hide, or that your products are not that great. Photos give a concrete idea of what the customer should expect when he receives a product. Otherwise, you are leaving it to the customer to imagine what the product is going to look, which may lead to disappointment.

Your photos should be high resolution, and there should be a zoom option. The ability to zoom in and view products up close will allow the customer to see more details, and it will allow them to make a better decision on purchasing a product. If someone buys a product with poor photos and sees that it is not what they expected, there’s a high potential for a refund.

  1. Using Messy, Loud Photo Backgrounds

In most cases, you will want to use a consistent background for all of your photos. If you don’t know what color background to choose, using white or gray will almost always work. Light, low-key colors work because it won’t overpower the rest of the image. The product should be in the spotlight, and keeping a clean background will reduce the clutter and the noise.

  1. Your Photos Are Not Color-Accurate

Color inaccuracies can lead to displeased customers. If the real product is not the same color as it is in the photo, customers are not going to receive what they expected. To avoid this, ensure that product photos are shot with a high quality camera with the proper settings.


Have you been making these mistakes? Product photography can often be afterthought, but it shouldn’t be. Don’t let poor photos derail your store. Start using high quality photos to boost your conversions and reduce refunds.

Are you ready to discuss your next ecommerce website project with the leader in WooCommerce website development and digital marketing? If so, contact Zen Agency today! We are a group of WooCommerce experts.


Joseph Riviello

Looking for a seasoned WooCommerce expert and digital marketing strategist with an unwavering dedication to client success? Meet Joe Riviello, the CEO of Zen Agency, with over 22 years of experience helping e-commerce businesses scale through holistic marketing strategies. Joe Riviello is a seasoned WooCommerce expert, digital marketing strategist, and CEO of Zen Agency with over 22 years of experience in the e-commerce industry. He is a passionate business development professional committed to helping businesses reach their full potential through various holistic digital marketing strategies. Joe's expertise lies in creating a seamless user experience for customers while delivering strong business results. He has worked with several high-profile clients across various industries, including retail, healthcare, and finance, helping them achieve their business goals through digital marketing solutions. Joe's journey to becoming a CEO started with his passion for technology and user experience design. He has always been interested in how technology can solve business challenges and improve customer experiences. Throughout his career, he has focused on creating e-commerce websites and digital marketing campaigns that provide an exceptional user experience while delivering strong business results. As the CEO of Zen Agency, Joe is responsible for leading the agency's strategic direction and ensuring that clients receive the highest quality of service. He is a natural leader who inspires and motivates his team to achieve their goals and deliver exceptional results for clients. Joe is a recognized industry leader and has spoken at several conferences on topics related to digital marketing, user experience design, and business strategy. He passionately advocates for data-driven marketing and believes that every business, regardless of size or industry, can benefit from a holistic digital marketing strategy.

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