So you want to know what is WooCommerce? WooCommerce is an open-sourced e-commerce platform running exclusively on WordPress. WordPress is used on 75 million active websites. Above all, that’s 43.6% of all active sites. Now more than ever, it’s easier to make your own destiny.

So this means there are up-and-coming entrepreneurs everywhere who are making their vision come to life in the digital space. And there are plenty of e-commerce platforms out there. Yet in order to answer what is WooCommerce, we need to explore all that the platform does.

What is WooCommerce?

  • Customizable, Innovative Digital Shopping Experience

    The customer’s first impressions of a business can be linked to their opinion on the website. And with many cookie cutter options out there, they don’t help to get your business to stand out from the crowd.

    As an open sourced platform, WooCommerce offers many customization options. In addition to free options, it has the ability for you to customize things for yourself. So when truly examining what is WooCommerce, it’s whatever you want it to be.

  • One Place to Handle All Your Business

    Keeping track of your inventory, what you’ve sold, how your products are getting paid for, and where these shipments are going is a hassle. Especially when you’re dealing with a large scale eCommerce operation.

    When you want to know what is WooCommerce, it’s not just a place to sell your goods. It’s one place to handle your entire business.

    Upload as many products as you want with as many variations as needed. For instance, you can even manage your stock of products, collect payments, and process shipments all within WooCommerce.

  • WooCommerce is Security Focused

    With the constant threat of cyber attacks looming, it’s surprising that even the biggest companies do not take security seriously. Data can be compromised easily if developers don’t integrate security measures on your site.

    The point is that you need to have people and platforms in place that take this seriously. However, WooCommerce offers numerous security focused extensions like JetPack. This helps secure your site by authenticating customer logins.

  • Constantly Evolving

    As an open sourced platform on the largest CMS, people view WooCommerce as a community. With more sites coming to the platform, they bring different needs.

    Thankfully, there is an ever-growing network of over 300 Extensions developed by experts. These extensions help ensure that the platform will continue to adapt to the needs of your business.


In conclusion, we hope we gave you an idea of what is WooCommerce. In addition, if you’d like to learn more about integrating it into your business, check out our blogs with tips to success using WooCommerce.

Zen Agency features a team of WordPress and WooCommerce Experts verified by the platform. With over 20 years of custom web development experience, we know the best technical approach to accomplish what you need from the platform. Contact us today to learn more about what is WooCommerce and what it can do for your business.

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Kelly Franks

Kelly Franks has over 10 years of experience with multichannel internet marketing, specializing in content marketing, copywriting, social media marketing, search engine optimization, and pay ­per click advertising. She has been a regular contributor to the Citizens' Voice Newspaper and has developed numerous promotional campaigns to successfully maximize the visibility of both online and storefront businesses.

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