what is woocommerce
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What is WooCommerce?

So you want to know what is WooCommerce? WooCommerce is an open-sourced e-commerce platform running exclusively on WordPress. WordPress is used on 75 million active websites. Above all, that’s 43.6% of all active sites. Now more than ever, it’s easier to make your own destiny.

So this means there are up-and-coming entrepreneurs everywhere who are making their vision come to life in the digital space. And there are plenty of e-commerce platforms out there. Yet in order to answer what is WooCommerce, we need to explore all that the platform does.

What is WooCommerce?

  • Customizable, Innovative Digital Shopping Experience

    The customer’s first impressions of a business can be linked to their opinion on the website. And with many cookie cutter options out there, they don’t help to get your business to stand out from the crowd.

    As an open sourced platform, WooCommerce offers many customization options. In addition to free options, it has the ability for you to customize things for yourself. So when truly examining what is WooCommerce, it’s whatever you want it to be.

  • One Place to Handle All Your Business

    Keeping track of your inventory, what you’ve sold, how your products are getting paid for, and where these shipments are going is a hassle. Especially when you’re dealing with a large scale eCommerce operation.

    When you want to know what is WooCommerce, it’s not just a place to sell your goods. It’s one place to handle your entire business.

    Upload as many products as you want with as many variations as needed. For instance, you can even manage your stock of products, collect payments, and process shipments all within WooCommerce.

  • WooCommerce is Security Focused

    With the constant threat of cyber attacks looming, it’s surprising that even the biggest companies do not take security seriously. Data can be compromised easily if developers don’t integrate security measures on your site.

    The point is that you need to have people and platforms in place that take this seriously. However, WooCommerce offers numerous security focused extensions like JetPack. This helps secure your site by authenticating customer logins.

  • Constantly Evolving

    As an open sourced platform on the largest CMS, people view WooCommerce as a community. With more sites coming to the platform, they bring different needs.

    Thankfully, there is an ever-growing network of over 300 Extensions developed by experts. These extensions help ensure that the platform will continue to adapt to the needs of your business.


In conclusion, we hope we gave you an idea of what is WooCommerce. In addition, if you’d like to learn more about integrating it into your business, check out our blogs with tips to success using WooCommerce.

Zen Agency features a team of WordPress and WooCommerce Experts verified by the platform. With over 20 years of custom web development experience, we know the best technical approach to accomplish what you need from the platform. Contact us today to learn more about what is WooCommerce and what it can do for your business.

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Joseph Riviello

Looking for a seasoned WooCommerce expert and digital marketing strategist with an unwavering dedication to client success? Meet Joe Riviello, the CEO of Zen Agency, with over 22 years of experience helping e-commerce businesses scale through holistic marketing strategies. Joe Riviello is a seasoned WooCommerce expert, digital marketing strategist, and CEO of Zen Agency with over 22 years of experience in the e-commerce industry. He is a passionate business development professional committed to helping businesses reach their full potential through various holistic digital marketing strategies. Joe's expertise lies in creating a seamless user experience for customers while delivering strong business results. He has worked with several high-profile clients across various industries, including retail, healthcare, and finance, helping them achieve their business goals through digital marketing solutions. Joe's journey to becoming a CEO started with his passion for technology and user experience design. He has always been interested in how technology can solve business challenges and improve customer experiences. Throughout his career, he has focused on creating e-commerce websites and digital marketing campaigns that provide an exceptional user experience while delivering strong business results. As the CEO of Zen Agency, Joe is responsible for leading the agency's strategic direction and ensuring that clients receive the highest quality of service. He is a natural leader who inspires and motivates his team to achieve their goals and deliver exceptional results for clients. Joe is a recognized industry leader and has spoken at several conferences on topics related to digital marketing, user experience design, and business strategy. He passionately advocates for data-driven marketing and believes that every business, regardless of size or industry, can benefit from a holistic digital marketing strategy.

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