If you own an online store, I’m going to assume that your #1 goal is to get more sales. At the end of the day, the metric that you care about the most if your revenue. No sales = no revenue. So you’re constantly thinking of ways to exponentially increase your sales. The good thing is that there are many ways to do that. Today, we’re going to talk mainly about one way to grow sales: encouraging loyalty through a customer loyalty program.
How Can Creating a Membership Program Help You Grow?
Your best source of sales is from your existing customer base. To encourage customer loyalty and repeat sales, you need to give enticing incentives. A great way to do that is to construct an appealing customer loyalty program they can join.
Here’s what a membership program can do:
- Offer members a chance to get the best discounts, bonuses, and exclusive services and products.
- Your customers will give your store preference over the competition, as you’ll give them a persuasive reason to do so.
- Your customers will be more willing to return to make repeat purchases. The perks of being a member will invite them to do so.
- Expand your customer base. Members will be happy to recommend your business to their circle of friends. This will especially be the case if you offer referral rewards for members to bring new customers to your site.
How to Create a Membership Program With WooCommerce
Your best option will be to use the WooCommerce Membership Plugin. Here’s why:
- The plugin will allow you to restrict certain content, products, and discount to members-only.
- You can create tiers of paid or unpaid memberships to customers.
- Customers can sign up, purchase and extend their memberships.
Whether you want to offer paid or unpaid customer loyalty program is at your discretion. I recommend that you restrict certain perks to your members. You can limit product viewing to certain members, which means that those products will be hidden from non-members. Alternatively, you can set up certain products to be viewed by non-members, but they won’t be able to make a purchase.
You can also assign product discounts for members. In the Member’s Area, members will be able to see any perks associated with being a member.
The WooCommerce membership plugin is a great way to create a customer loyalty program and capture repeat sales. Use memberships as a powerful tool to grow your eCommerce business using the tips that were given in this post.
Are you ready to discuss your next eCommerce website project with the leader in website development and digital marketing? If so, contact Zen Agency today! We are a group of WooCommerce experts.
Want more digital strategy advice and insights?
Sign up for our newsletter.
See more digital strategy posts
Why You Should Consider Headless E-Commerce
Using a content management system, such as WooCommerce, for your website provides an all-in-one solution for business owners with little or no custom coding. Many website developers are familiar with the approach, but it’s restrictive, providing limited options for creating a user interface. Having multiple front ends for different purposes is difficult. But fortunately, there…
What Is a Buyer Persona, and Why Is It Important to Your Marketing Strategy?
You are confident that your marketing plan is solid or at least heading in the right direction. But you’ve also heard an awful lot about incorporating buyer personas into the strategy. For those who may be asking “What is a buyer persona?” or wondering how to leverage them for your marketing efforts, keep reading. We’ll…
Why You Need to Pay Attention to Your Website’s Core Web Vitals
For years now, Google has been stressing the importance of the user experience to web developers, PPC specialists, and SEO experts. Each year, the search engine giant has been adding several UX components to its ranking algorithm, such as mobile-friendliness, safe browsing and HTTPS security, and the intrusive interstitial penalty (i.e. intrusive popups that can…
How Bad Web Design Can Affect Your Digital Marketing Campaigns
When you create a marketing strategy, you want to make sure that your marketing dollars are going to good use. While you put a lot of thought into developing a strategy that works to grow your business while staying within budget, there are some things that could be detracting from your marketing efforts without you…
6 Branding Misconceptions That. Just. Won’t. Die
You’ve likely heard the term “branding” used in a few different ways, so maybe you have a picture of what branding looks like in your head. Is it that bright red Target logo? Or maybe it’s that catchy jingle you can’t get out of your head. Or maybe you don’t have a clear picture of…
5 Mobile Marketing Mistakes to Avoid in 2021 (#3 Should Make You Sit Up)
It may already be a cliché, but someone has to say it: customers expect to engage your business on their mobile devices. We live at a time when smartphones are practically an extension of the individual. With the popularity of smartphones, mobile-initiated commerce has taken off. According to statistics published on OBERLO, mobile commerce sales…
The Right and Wrong Way of Writing a Local Landing Page
If you’re a small business, you are well aware of the importance of ranking high for keywords for your products or services. For example, if you are a dentist, you know your practice’s geographical area is limited. You are well aware of who your audience is and who your competition is in getting that audience.…