How to Encourage Customer Loyalty and Grow Sales by Creating a Membership Program in WooCommerce


If you own an online store, I’m going to assume that your #1 goal is to get more sales. At the end of the day, the metric that you care about the most if your revenue. No sales = no revenue. So you’re constantly thinking of ways to exponentially increase your sales. The good thing is that there are many ways to do that. Today, we’re going to talk mainly about one way to grow sales: encouraging loyalty through a customer loyalty program.

How Can Creating a Membership Program Help You Grow?

Your best source of sales is from your existing customer base. To encourage customer loyalty and repeat sales, you need to give enticing incentives. A great way to do that is to construct an appealing customer loyalty program they can join.

Here’s what a membership program can do:

  • Offer members a chance to get the best discounts, bonuses, and exclusive services and products.
  • Your customers will give your store preference over the competition, as you’ll give them a persuasive reason to do so.
  • Your customers will be more willing to return to make repeat purchases. The perks of being a member will invite them to do so.
  • Expand your customer base. Members will be happy to recommend your business to their circle of friends. This will especially be the case if you offer referral rewards for members to bring new customers to your site.

How to Create a Membership Program With WooCommerce

Your best option will be to use the WooCommerce Membership Plugin. Here’s why:

  • The plugin will allow you to restrict certain content, products, and discount to members-only.
  • You can create tiers of paid or unpaid memberships to customers.
  • Customers can sign up, purchase and extend their memberships.

Whether you want to offer paid or unpaid customer loyalty program is at your discretion. I recommend that you restrict certain perks to your members. You can limit product viewing to certain members, which means that those products will be hidden from non-members. Alternatively, you can set up certain products to be viewed by non-members, but they won’t be able to make a purchase.

You can also assign product discounts for members. In the Member’s Area, members will be able to see any perks associated with being a member.


The WooCommerce membership plugin is a great way to create a customer loyalty program and capture repeat sales. Use memberships as a powerful tool to grow your eCommerce business using the tips that were given in this post.

Are you ready to discuss your next eCommerce website project with the leader in website development and digital marketing? If so, contact Zen Agency today! We are a group of WooCommerce experts.


Want more digital strategy advice and insights?

Sign up for our newsletter.
Something went wrong. Please check your entries and try again.

Joseph Riviello

Joseph L. Riviello is the CEO and Founder of Zen Agency. Joe's agency builds websites and web applications that attract, engage, and convert. Joe has over 30 years of experience in entrepreneurship and he is an expert digital marketing strategist who specializes in conversion-centric e-commerce experiences and cutting-edge solutions that maximize growth and profit. Check out Joe featured on:,,,

Leave a Comment

You must be logged in to post a comment.

More Posts By Joseph Riviello

How To Prepare Your Site For Voice Search 

By Joseph Riviello

  January 19, 2020/Joseph Riviello/Uncategorized Want more digital strategy advice and insights? Sign up for our newsletter. Your Name ! Your Email ! Sign up Something went wrong. Please check your entries and try again. Joseph Riviello Comments More Posts By Our Services Post navigation ← 5 Secrets of Successful Content Marketing Companies

E-Commerce Experts Thoughts on New Instagram Checkout Feature

By Joseph Riviello

Facebook is at it again, innovating the social media landscape … this time with its uber-popular platform, Instagram. In a March 19th press release, the company unveiled the new Instagram Checkout feature, an e-commerce extension of the app. Since it’s currently in beta with only 25 companies, not much is known about it, and businesses…

Why You Need a WooCommerce Store

By Joseph Riviello

According to a study published by the U.S. Census Bureau’s Department of Commerce, total e-commerce sales in the United States were estimated at $513.6 billion in 2018, a 14.2% increase from 2017. This data has been on an upward trend since 2009. Future projections globally cement e-commerce as the primary shopping method. Now, more than…

4 Tactics Marketing Automation Companies Use to Improve ROI

By Joseph Riviello

The most exciting part of doing business in this day in age is how much technology is available. This elevates the potential of what you can do with your marketing since it opens up a world of opportunities. While technology won’t be the magic button that will fix all of your problems, it helps accelerate…

The 3 Tenets of Lead Generation: How You Can Produce Sales On-Demand

By Joseph Riviello

Sales are the lifeblood of any business. Without a steady stream of sales, you don’t have revenue. And without revenue, you don’t have a thriving business. In today’s post, we’re going to look at the three tenets of lead generation, and how you can use them to exponentially grow your business. Tenet 1: You Must…

Zen Agency is Now a Sharpspring Silver Partner!

By Joseph Riviello

Zen Agency has earned the Sharpspring Silver Partner Certification from Sharpspring, a leading marketing automation platform. Why Does Marketing Automation Matter? The marketing automation tools provided by Zen Agency as a Sharpspring Silver Partner allows you to deliver the right message to the right leads. Track your content, who is seeing it, and craft an…

How to Create a Successful Law Firm Marketing Funnel

By Joseph Riviello

If you were to go back 20 years, you would see that law firm marketing was starkly different than it is today. You would see more billboards, late-night infomercials, neighborhood flyers, and newspaper ads. These days, we have websites, SEO, pay-per-click ads, and social media marketing. The options available to lawyers today give them countless…

What Is Content Marketing? How You Can Get Started Today

By Joseph Riviello

Almost every successful website has one thing in common: Great content. You can have an extremely beautiful website with all the bells and whistles, but if you don’t have content, your web presence is woefully incomplete. You must learn how to start content marketing the proper way. There are no shortcuts: You need good content.…

5 Steps for Creating a Successful Marketing Strategy

By Joseph Riviello

Many businesses jump straight into marketing without a plan. This is a big mistake. Going into battle without a strategy will leave you with a poorly spent marketing budget and lackluster results. Often enough, the difference between companies who dominate the marketplace and companies who fail to get off the ground is simple: A clear,…

The 5 Step Cheat-Sheet for Using Youtube for Your Local Business

By Joseph Riviello

If I were to ask you, “what’s the #1 search engine?”, you would automatically say, “Google”, and you’d be right. But what if I were to ask you to state the #2 search engine? Some would say Bing or Yahoo, but the truth is that Youtube is the second largest search engine in the world.…