PPC

call-tracking

Why Call Tracking Is Critical for Local Businesses

Let’s say you’re a business that’s running different online and marketing channels like SEO, PPC, email marketing and direct mail. You notice a remarkable uptick in sales, but you’re not precisely sure where they are coming from, as you’re using a variety of different marketing methods. If many of your leads contact you via the…

pay-per-click (PPC)

The 5 Profit-Generating Benefits of Pay-per-Click (PPC)

It’s safe to say that you’ve heard about pay-per-click (PPC) marketing. You’ve probably heard it’s a bit risky, and it’s easy to lose money with it. That’s true; it can be a bit risky– if you don’t know what you’re doing. It goes without saying that with any marketing method that you use, you should…

facebook-ads-google-adwords

Facebook Vs. Google: How to Choose the Right PPC Platform

PPC can be a scary world for inexperienced business owners. But it’s probably a very enticing one. You’ve probably heard of the stories of competitors killing it via paid search, so your curiosity is peaked. PPC marketing is really something that you should consider. It’s a great way to get a surge of targeted traffic…