How to Substantially Increase Your Email Signups


One of the most reliable ways that an email campaign can gain traction is to have a lot of subscribers. If you don’t have subscribers, it’s hard for an email campaign to gain success—this is why marketers are obsessed with their opt-in rates and the total amount of subscribers that they have in their list.

This is also something that many struggle with. Small businesses are having a tough time converting their site visitors into subscribers. And not only that, the people that they may have opting in to their list are not truly quality subscribers, which is what they should be after.

It’s not an impossible task, though. This blog post will cover what many other businesses have done to successfully build their email list. This blog post assumes that you generally follow our advice about having good content, as that’s the main impetus for someone signing up to your list. We’re going to discuss strategies to increase your email subscribers. As you’ll see, many of these tips involve increasing the opportunities for people to sign up.

Make it easy for people to sign up

Don’t add obstacles where there doesn’t need to be any. Make it easy for people to see your opt in form and sign up. Many businesses have their opt-in forms on their home page only, which is fine, but you need to increase the amount of times someone sees your opt-in form. It’s better to place it on the sidebar of every page of the sight, along with the homepage. Whenever someone reads a blog post, add a call-to-action that encourages them to sign up to your exclusive email list or newsletter.

Use pop-ups

While they are thought to be obnoxious and intrusive, pop-ups are excellent for increasing your list. Most likely, if you asked your site visitors and users if they like pop-up light boxes that ask for their email, they would probably tell you “no”. But the numbers have consistently told a different story. Pop-ups have proven to increase subscribers, while not really affecting bounce rates. It’s true that some people have a slight disdain for pop-up ads, but many don’t; try using different types of pop-ups to see if you grab more emails.

There are different types of pops-up that you can use. With WPMUDEV’s Pop-Up Pro plugin, you can set how and when your pop-up appears, based on the amount of time someone has been you’re your site or the areas of your websites that are getting clicked on. You can also make the pop-up only appear for certain web visitors—for example, people who have logged out or if they came from a certain traffic source.

Pop-ups, if used intelligently, can be a great addition to your email marketing campaign. Don’t over o them; avoid having a pop-up appear every 10 seconds. You can set them up so that you can use them only when necessary.

Encourage your email subscribers to spread the word

Enlist the help of your email subscribers. Tell them to forward your email content to their social circles. When doing this, ensure that there is a way for someone to easily sign up to your email list– incorporate call-to-action somewhere in the content for that person to sign up. That CTA could be a link to an opt-in form.

Of course, when doing this, there needs to be one thing: Good content. Let’s say that you have a newsletter, and you want people to forward it to their own email contacts. If you don’t have a good content in that newsletter, they will be reluctant to share anything at all. You’ll be fighting an uphill battle. If there is good content in that newsletter, then you can feel confident that people will feel compelled to share that newsletter.

Start getting proactive about your list

There is no magic bullet, or one cure-all for building a substantial email list. At best, it’s a combination of tested practices and tactics that really bring the results that you want to see. We encourage you to try out these tactics for yourself, and see what actually sticks and grows your list.

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Joseph Riviello

Joseph L. Riviello is the CEO and Founder of Zen Agency. Joe's agency builds websites and web applications that attract, engage, and convert. Joe has over 30 years of experience in entrepreneurship and he is an expert digital marketing strategist who specializes in conversion-centric e-commerce experiences and cutting-edge solutions that maximize growth and profit. Check out Joe featured on:,,,

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