Why Today’s Marketing Is Purely Digital, and What That Means for Your Business

In the heyday of printed advertising, businesses would dedicate a large portion of their marketing budgets into channels of uncertainty. There were no guarantees that if they took out an ad from the local newspaper that it would work to bring in new customers. And even if it did work, businesses would not know to what extent—there was no analytical software to paint the picture on the performance of their advertising. Old-School marketing was primitive, but it was the only option.

Print media took a precipitous dive in the last decade. Televised media has collapsed, too; since 2002, there has been a 50% decline in TV viewership. Ouch.

Old forms of media have died because people have stopped using them. Why would someone pick up a cumbersome newspaper when he can get it on his iPad instantly? Why listen to the radio if someone can entertain himself with Youtube?

Digital media gives people what they want, when they want it, on demand. This radically changes the relationship that people have with marketing and advertising. It’s not enough to slap an ad on a newspaper or to snag a radio slot—your customers simply won’t be found there.

Today’s marketing works like this: Thoroughly engage the prospect within a medium that they like and understand, monitor and measure your results, then tweak what you’re doing to get the optimal results.

Before, you could use a large billboard as a way to bring new customers through the door, but it would be hard to know how many people who saw your advertisement became converted customers. Today, you can set up low cost traffic campaigns that allow you to easily track the actions of anyone who visits your site—from the inception, to the point where they become converted customers. That’s a big difference.

Digital Marketing allows you to personalize your message

Old-School media was strictly one-size-fits-all. Marketers created their ads with the ideal concept of their prospect in mind. From the outset, the message was generic. It didn’t allow for any nuance or flexibility.

Today, it’s quite a bit different. Companies like Amazon suggest what you should buy based on your past browsing history; Facebook’s retargeting capabilities enable brands to target ads to consumers based on past actions and behaviors; Google uses your search queries to deliver ads that are specifically tailored to your interests. This all fits under the grand umbrella of Personalization. The reason that it is so common is that it simply works.

Consumers want to feel engaged. Rigid marketing structures that don’t really speak to them won’t push their buttons and compel them to believe in whatever you’re selling. Generic blandness becomes white noise. People don’t want to feel like they’re being marketed to. They don’t want to feel like you’re trying to sell them.

People’s buying habits are evolving. That’s why you have seen mediums like blogging catch fire.

Successful digital marketing in 2015 is going to rely on the power of building relationships. It’s from those relationships that you will be able to deliver more targeted marketing messages to your prospects.

This is why you should be thinking about building relationships with your prospects from all possible avenues. This includes your content strategy, your social media engagement, and how you generate traffic.

Think of better ways to engage your customers. We believe content marketing is a great option for doing so.

Today’s technology allows businesses and marketers to craft ads that are more targeted and specific. Use this to your advantage.

If you’re still stuck in the old mould of marketing, break out of it. Get proactive about transforming your marketing strategy today—don’t wait.

Joseph Riviello

Looking for a seasoned WooCommerce expert and digital marketing strategist with an unwavering dedication to client success? Meet Joe Riviello, the CEO of Zen Agency, with over 22 years of experience helping e-commerce businesses scale through holistic marketing strategies. Joe Riviello is a seasoned WooCommerce expert, digital marketing strategist, and CEO of Zen Agency with over 22 years of experience in the e-commerce industry. He is a passionate business development professional committed to helping businesses reach their full potential through various holistic digital marketing strategies. Joe's expertise lies in creating a seamless user experience for customers while delivering strong business results. He has worked with several high-profile clients across various industries, including retail, healthcare, and finance, helping them achieve their business goals through digital marketing solutions. Joe's journey to becoming a CEO started with his passion for technology and user experience design. He has always been interested in how technology can solve business challenges and improve customer experiences. Throughout his career, he has focused on creating e-commerce websites and digital marketing campaigns that provide an exceptional user experience while delivering strong business results. As the CEO of Zen Agency, Joe is responsible for leading the agency's strategic direction and ensuring that clients receive the highest quality of service. He is a natural leader who inspires and motivates his team to achieve their goals and deliver exceptional results for clients. Joe is a recognized industry leader and has spoken at several conferences on topics related to digital marketing, user experience design, and business strategy. He passionately advocates for data-driven marketing and believes that every business, regardless of size or industry, can benefit from a holistic digital marketing strategy.

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