The Importance of Wireframes When Designing a Website

wireframeA house is seldom built without a visual outline; an architectural blueprint that displays the home’s appearance and its basic functionalities. Try building a home without some sort of blueprint and you’ll fail miserably.

And designing a website isn’t too different.

It’s never a good idea to simply design a website from what’s floating in your head. The result can be sloppy, rough and fraught with errors. It’s a fool errand to believe that you can produce a stellar website just from the fresh-out-the-womb, untested ideas that come from your head. Just like building a house, you need a blueprint—a clear visual representation of what you’re trying to create. The importance of wireframes could not be stressed enough because they allow you to define your website strategy upfront.

Wireframes will provide that clarity. Wireframes are basic visual mockups of the site’s design. They give a rough outline of the layout of the site. It shows the placement of the site’s buttons, menus, header, footer, sidebar and content areas. A wireframe is purely prototypical; it is (usually) devoid of any color or any detailed graphics or designs. It presents the most basic and necessary elements from the design. It’ll show the appearance in a digestible, elementary format.

When starting a web design project there are few things as practical and valuable as a wireframe.

Five Reasons You Should Use Wireframes

The use of the wireframe is one of the most important steps in the preliminary process of designing your site. Let’s look at some reasons why.

  1. It gives you something to work with. The use of a wireframe can inspire a designer and it can guide a coder/developer. Using a wireframe is a great way for a project to start off in an organized manner.
  2. It can be a huge time saver. You won’t spend too much time bogged down in the unnecessary details. Details like colors, graphics, and images are extraneous when creating superfluous when creating a wireframe.
  3. It shows the functionality of each page. This is very important. Every header, sidebar, footer, content area, and menu should be clear and easily navigable. If your wireframe is cluttered and hard to understand, you can’t expect your final product to be much better.
  4. It allows you to make adjustments. The whole concept of the mockup is to be able to see what works and what doesn’t. Revisions are part of the game, and wireframes will allow you to make them quickly and painlessly.
  5. You’ll have something to show for. When you’re obligated to present a web design project, it’s important to have something to show for. Wireframes allow you to present a preliminary visual representation of the site. This is especially valuable if you’re showing the wireframe to a client.

Best Tools for Wireframing


There are various ways to go about generating a wireframe. There are different tools and methods that you can use.

Balsamiq, Mockflow, and Gliffy are all awesome tools that allow you to create wireframes in virtually no time. They’re all known for their simple interfaces general ease of use.

Photoshop and Illustrator can also do the job well, but if you’re not familiar with the software, there is a learning curve.

Hand-sketching a wireframe can work great as well, especially if you don’t have the resources to use the software listed above.

The Best Practices for Wireframing

How detailed should the wireframe be?

wireframe-detailIt’s best to maintain simplicity. Don’t clutter the wireframe with elements that you don’t need. The mission is to illustrate the intended image of the website; not the final result. You can always add/subtract elements as you progress in the design process. Don’t waste time and complicate the design in its beginning stages.

What tool should I use to make the wireframe?

The answer to this question depends on what you’re comfortable with. Using Photoshop and Illustrator is more of a hands-on process. You will have to be knowledgeable about how to use the tools, but they can give a very polished look to your wireframes. Software like Balsamiq, on the other hand, is perfect if you are not comfortable with creating mockups with Photoshop.

Should I use color or grayscale?

While adding color to mockups can be beneficial at times, it’s better to use grayscale for your wireframes. If a wireframe is being set up, that means that you’re still in the beginning stages of the project, and it is unnecessary to get bogged down by details like specific colors at that point. Save the colors and the detailed graphics for later when you are set on the design and the layout.

What’s next after I create the wireframe?

See what works and what doesn’t. At this point, you have to see what’s viable. The goal at this stage is to make revisions and corrections so that you can move forward with the project. A successful wireframe is one that clearly illustrates the layout and shows the functionality and relationship between different elements. Once this has been accomplished, progress to the next stage of your project.

Are you ready to discuss your next website project with the leader in website design? If so, contact Zen Agency today! We are experts in website design.

Joseph Riviello

Looking for a seasoned WooCommerce expert and digital marketing strategist with an unwavering dedication to client success? Meet Joe Riviello, the CEO of Zen Agency, with over 22 years of experience helping e-commerce businesses scale through holistic marketing strategies. Joe Riviello is a seasoned WooCommerce expert, digital marketing strategist, and CEO of Zen Agency with over 22 years of experience in the e-commerce industry. He is a passionate business development professional committed to helping businesses reach their full potential through various holistic digital marketing strategies. Joe's expertise lies in creating a seamless user experience for customers while delivering strong business results. He has worked with several high-profile clients across various industries, including retail, healthcare, and finance, helping them achieve their business goals through digital marketing solutions. Joe's journey to becoming a CEO started with his passion for technology and user experience design. He has always been interested in how technology can solve business challenges and improve customer experiences. Throughout his career, he has focused on creating e-commerce websites and digital marketing campaigns that provide an exceptional user experience while delivering strong business results. As the CEO of Zen Agency, Joe is responsible for leading the agency's strategic direction and ensuring that clients receive the highest quality of service. He is a natural leader who inspires and motivates his team to achieve their goals and deliver exceptional results for clients. Joe is a recognized industry leader and has spoken at several conferences on topics related to digital marketing, user experience design, and business strategy. He passionately advocates for data-driven marketing and believes that every business, regardless of size or industry, can benefit from a holistic digital marketing strategy.

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