Content Marketing

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Transformative Lead Generation: Strategies and Financial Insights for the Modern Enterprise

BySamantha

In the fast-paced, ever-evolving world of business, one term stands out as a cornerstone for success: lead generation. This is not merely a buzzword; it’s a strategic imperative that distinguishes thriving enterprises from stagnant ones. Whether you’re a seasoned marketing executive or an entrepreneur looking to scale, understanding the nuances of lead generation is non-negotiable….

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The Magic Behind Email Marketing: A Deep Dive into its Evolution and Current Trends

ByKelly Franks

For many, the concept of ’email marketing’ might seem like just another jargon term in the vast world of digital marketing. After all, isn’t it just sending promotional messages to people’s inboxes? But scratch beneath the surface, and you’ll find a powerful tool that’s been evolving over the years, fine-tuned to precision and brimming with…

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Boost online store’s search rankings with WooCommerce and SEO

BySteven Olshefski

If you manage an online store using WooCommerce, you are aware that increasing the amount of traffic that visits your website is essential to your business’s success. The optimization of a website for search engines is one of the most efficient methods for attracting organic visitors (SEO). On the other hand, search engine optimization (SEO)…

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Why Quality Backlinks Matter

ByJoseph Riviello

Google has changed its algorithm yet again and this time it’s aimed at product review websites. As stated in Google’s latest announcement, informative and more in-depth product reviews will receive a rankings bump. As Google explained to Search Engine Land: We know people appreciate product reviews that share in-depth research, rather than thin content that simply…

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How Bad Web Design Can Affect Your Digital Marketing Campaigns

ByJoseph Riviello

When you create a marketing strategy, you want to make sure that your marketing dollars are going to good use. While you put a lot of thought into developing a strategy that works to grow your business while staying within budget, there are some things that could be detracting from your marketing efforts without you…

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The Right and Wrong Way of Writing a Local Landing Page

ByJoseph Riviello

If you’re a small business, you are well aware of the importance of ranking high for keywords for your products or services. For example, if you are a dentist, you know your practice’s geographical area is limited. You are well aware of who your audience is and who your competition is in getting that audience….

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The 3 Tenets of Lead Generation: How You Can Produce Sales On-Demand

ByJoseph Riviello

Sales are the lifeblood of any business. Without a steady stream of sales, you don’t have revenue. And without revenue, you don’t have a thriving business. In today’s post, we’re going to look at the three tenets of lead generation, and how you can use them to exponentially grow your business. Tenet 1: You Must…

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The 5 Step Cheat-Sheet for Using Youtube for Your Local Business

ByJoseph Riviello

If I were to ask you, “what’s the #1 search engine?”, you would automatically say, “Google”, and you’d be right. But what if I were to ask you to state the #2 search engine? Some would say Bing or Yahoo, but the truth is that Youtube is the second largest search engine in the world….

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Are You Making These Product Description Mistakes?

ByJoseph Riviello

When you sell anything online, there’s always one general metric (regardless of the situation) that will always mean something: sales. Your online store will either live or die by how many sales you make. There are many elements that will directly influence the amount of sales that you bring in. When someone clicks on a…

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Why Linking Building Will Still Matter in 2016

ByJoseph Riviello

Google’s 2012 Penguin update permanently changed the game. Some of the things that worked before abruptly stopped working. SEO’s panicked. Website rankings plummeted. Chaos ensued. Lost in all of the chaos and the noise were the facts. People became very misinformed on what works and what doesn’t. Bad SEO practices sort of became the norm….

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3 Ways to Get More Out of Your Content Marketing

ByJoseph Riviello

Marketers are starting to understand the importance of great content. According the Content Marketing Institute’s Annual B2B Content Marketing Trends Report, 56% of marketers have increased their budget towards content marketing in the last year. Content marketing is far from a fad—it’s here to stay. Social media, blogs, press releases, podcasts, articles, podcasts, webinars, newsletters,…

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Get Your Story Straight: How to Use Storytelling to Elevate Your Brand and Get More Sales

ByJoseph Riviello

There is no better way to connect with someone than to tell a story. A good writer can use a story like a magician’s wand and can stun and mesmerize audiences to great effect. What we’re going to talk about today is an effective way to elevate your brand through the use of powerful storytelling….