Checklist For Beginners on SEO

web-marketing SEO has always played a major role in the marketing strategies of small businesses that are into social media or online marketing. Considering the significant effects of the internet and the social networking media, small business SEO is becoming more and more influential in providing more progress for the businesses by increasing its exposure. With the help of SEO, increased traffic is delivered to the companies’ websites and converting them into potential clients or customers.

Those who have been utilizing SEO to help small businesses with their marketing strategies can attest how effective and convenient it is. Businesses that have been benefiting from SEO Marketing can also tell you how their businesses have grown its exposure to larger number of people, including their target market.

For those who are planning to start utilizing SEO to help their business, you can check out this checklist for your Small Business SEO.

  1. You need to know where you want to arrive at. Write down your goal which SEO could help achieve. Know first why you are doing this to give you an idea of your progress.
  2. Make sure you do a brainstorm on effective keywords and search queries. In order to know the effectiveness of your keyword or that search phrase that would lead your target market to your site, you need to do a research.
  3. Research on your chosen keyword. After you have determined which keyword or phrase you want to be related with, check if there is much potential with it.
  4. Make changes of your keywords if necessary. Based on your research regarding the most effective keywords for you, you may make changes or choose another keyword that is more effective.
  5. You also need to analyze the current Search Engine Results Page for your keywords. You will be able to determine who is ranking high in your chosen keywords and know what they are doing effectively.
  6. Now that you know your competition, know what they are doing right and avoid their mistakes. This should give you a fighting chance in competing with them.
  7. Make use of the tools available to help you with your SEO. Optimize the use of Google Analytics, Google Webmaster Tools, and other tools to help you manage your SEO.
  8. Review and evaluate the design or layout of your site. The design and look of your site is one of the most effective SEO tools you can manipulate.
  9. Optimize the SEO related tags in your HTML.
  10. Create a designated email address for your site. Don’t use your personal email for your site in order to manage the correspondence efficiently.

There are still other strategies that can help you with your SEO for Small Business. There is much to learn about SEO if you are a beginner but it will be all worth it if you focus on your goal.

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Joseph Riviello

Joseph L. Riviello is the CEO and Founder of Zen Agency. Joe's agency builds websites and web applications that attract, engage, and convert. Joe has over 30 years of experience in entrepreneurship and he is an expert digital marketing strategist who specializes in conversion-centric e-commerce experiences and cutting-edge solutions that maximize growth and profit. Check out Joe featured on: Business.com, Redbooth.com, Kabbage.com, MaterialDesignBlog.com

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