SEO for Small Businesses 101: A Checklist

web-marketingSEO has always played a major role in the digital marketing strategies of small businesses. Knowing the importance of getting online can be for a company’s bottom dollar, small business SEO is necessary to get ahead of the competition while increasing a business’s visibility with clients. With the help of SEO, increased traffic is delivered to the companies’ websites which leads casual users to turn into potential clients or customers.

Those who have been utilizing SEO to help their small businesses grow can attest to how effective and convenient it is. Businesses that have been benefiting from SEO marketing can also tell you how their businesses have grown their exposure to a larger number of people, including their target market.

But if you’re interested in getting started with SEO, where do you even begin? There’s a lot of talk about optimization,  page speed, Schema markup, titles and metas…what does it all mean? And where do you even begin?

For those who are planning to start utilizing SEO to help their business, just follow this beginner SEO checklist.

SEO Checklist for Small Businesses

  1. You need to know where your final destination is. What is the end result of all this work? Write down your goal that SEO could help achieve. By knowing first what you’re optimizing your website for will give you an idea of your progress.
  2. Make sure you brainstorm on effective keywords and search queries will work to reach your goal. In order to know the effectiveness of your keywords or that search phrase that would lead your target market to your site, you need to do some research.
  3. Research your chosen keywords. After you have determined which keywords or phrases you want to be related with, check if there is much potential with it.
  4. Make changes to your keywords if necessary. Based on your research regarding the most effective keywords for you, you may make changes or choose another keyword that is more effective.
  5. You also need to analyze the current search engine results page, also known as SERPs, for your keywords. You will be able to determine who is ranking high in your chosen keywords.
  6. Now that you know your competition, know what they are doing right and avoid their mistakes. This should give you a fighting chance in competing with them.
  7. Make use of the tools available to help you with your SEO. Utilize Google Analytics, Google Search Console, and other tools to help you manage your SEO.
  8. Review and evaluate the design or layout of your site. The design and look of your site are one of the most effective SEO tools you can manipulate.
  9. Optimize the SEO-related tags on your site. This includes the title of your page and your meta description, the one or two-line summary the search engines display in the search results.
  10. Create a designated email address for your site. Don’t use your personal email for your site in order to manage the correspondence efficiently.

There are still other strategies that can help you with your SEO for small businesses. There is much to learn about SEO if you are a beginner but it will be all worth it if you focus on your goal.

Joseph Riviello

Looking for a seasoned WooCommerce expert and digital marketing strategist with an unwavering dedication to client success? Meet Joe Riviello, the CEO of Zen Agency, with over 22 years of experience helping e-commerce businesses scale through holistic marketing strategies. Joe Riviello is a seasoned WooCommerce expert, digital marketing strategist, and CEO of Zen Agency with over 22 years of experience in the e-commerce industry. He is a passionate business development professional committed to helping businesses reach their full potential through various holistic digital marketing strategies. Joe's expertise lies in creating a seamless user experience for customers while delivering strong business results. He has worked with several high-profile clients across various industries, including retail, healthcare, and finance, helping them achieve their business goals through digital marketing solutions. Joe's journey to becoming a CEO started with his passion for technology and user experience design. He has always been interested in how technology can solve business challenges and improve customer experiences. Throughout his career, he has focused on creating e-commerce websites and digital marketing campaigns that provide an exceptional user experience while delivering strong business results. As the CEO of Zen Agency, Joe is responsible for leading the agency's strategic direction and ensuring that clients receive the highest quality of service. He is a natural leader who inspires and motivates his team to achieve their goals and deliver exceptional results for clients. Joe is a recognized industry leader and has spoken at several conferences on topics related to digital marketing, user experience design, and business strategy. He passionately advocates for data-driven marketing and believes that every business, regardless of size or industry, can benefit from a holistic digital marketing strategy.

Similar Posts

Leave a Reply

Your email address will not be published. Required fields are marked *