Author: Joseph Riviello

sensei

3 Reasons Why WooThemeโ€™s Sensei Is the Easiest to Use LMS on the Market

Online learning is the future. Thatโ€™s clearly evident, as more and more establishments are hauling their schools, courses and lessons to the net. These establishments (whether itโ€™s a large school or university, or a sole, independent teacher) are looking for simple way to create and display their lessons online. The answer that theyโ€™re looking for…

mobile-device-optimization

5 Easy Tips to Optimize Your Emails for Mobile Devices

The consensus on email marketing is that it still worksโ€”really, really well. People still go to their inboxes multiple times per day to look at their new emails, and that is unlikely to change anytime soon. The consensus on mobile marketing is that itโ€™s here to stay. Mobile devices certainly are not going anywhere; in…

email-subscribe

How to Substantially Increase Your Email Signups

One of the most reliable ways that an email campaign can gain traction is to have a lot of subscribers. If you donโ€™t have subscribers, itโ€™s hard for an email campaign to gain successโ€”this is why marketers are obsessed with their opt-in rates and the total amount of subscribers that they have in their list….

digital-marketing

Why Todayโ€™s Marketing Is Purely Digital, and What That Means for Your Business

In the heyday of printed advertising, businesses would dedicate a large portion of their marketing budgets into channels of uncertainty. There were no guarantees that if they took out an ad from the local newspaper that it would work to bring in new customers. And even if it did work, businesses would not know to…

content-marketing

3 Things to Consider Before You Get Serious About Content Marketing

If youโ€™ve read our blog, we have long recommended that you get serious about your content marketing strategy. In 2015, itโ€™s even more important than ever. You have to assume that your competition is starting to see the light, and that they are planning on ramping up their content campaigns. Reason being, content is probably…

website-metrics

Why You Shouldnโ€™t Obsess Over Vanity Metrics

Whatโ€™s the most common, and probably most important, attribute in digital marketing? Whatโ€™s the one ubiquitous element that can make or break your success? It is data. If your company is deep into a digital marketing campaign, then you know that data is everywhere, at every turn, and you would know that the way you…

woocommerce-developer

The Best Free WooCommerce Plugins

In another post, we listed some great paid extensionsย for WooCommerce … but what are the best free WooCommerce plugins? Depending on what you want to accomplish with your e-commerce store, those extensionsย are necessary for selling your products. However, you donโ€™t need to solely rely on paid extensions. There are plenty of free extensions for WooCommerce…

urgency

Instilling a Sense of Urgency in Your Marketing

The real bread and butter in digital marketing isnโ€™t the various bells and whistles; it isnโ€™t the new flavor-of-the-week tactics that major blogs endorse; it isnโ€™t about a specific traffic sourceโ€”though traffic is obviously importantly. Itโ€™s really about the psychological motivations that compel people to buy. Itโ€™s about pushing your prospectsโ€™ buttons so consistently that…

woocommerce

5 Paid WooCommerce Extensions That Will Help to Sell Products

One of the many benefits of using WooCommerce is the availability of extensions that are on WordPressโ€™ platform. WooCommerce, which is built off of PHP, has been bolstered with a vibrant community of WordPress developers that are committed to creating quality extensions that improve WooCommerceโ€™s ease of use. This can be a tremendous gift, but…

target-ads

How Facebookโ€™s Custom Audience Feature Can Help to Deliver Insanely Targeted Ads

It could be argued that the Holy Grail of paid traffic is delivering the perfectly targeted ad. The ad that goes to the right type of prospect, and the copy of the ad is totally relevant to that prospect. Facebook ads have been friendly to this ideal. Advertisers have been able to target people based…

email-campaign

How Often Should You Send Out Emails?

Marketers are constantly teetering between too much and too little. When embarking on an email marketing campaign, the frequency of your email delivery is a question that hovers over many marketersโ€™ heads. Itโ€™s a struggle to strike the right balance; itโ€™s tough to know when itโ€™s โ€œjust enoughโ€. Want to know the reason why? Itโ€™s…

marketing-plan

How to Implement a Better Marketing Plan in 2015

We are nearly 2 months into the new year, and now itโ€™s time for action. Every business is looking to dramatically improve their marketing ventures. Businesses have begun to plan and allocate their budgets, and are starting to put these plans into effect. In 2015, there are certain digital marketing channels that you should definitely…