Author: Joseph Riviello

split-test-web-design

Five Web Design Elements that You Should Split Test

Much of conversion optimization comes down to testing various elements to see what works best. You compare Item A vs. Item B, and you see what wins out. You should be constantly conducting split tests to weed out any weak elements of your web design. What may work in theory may not work once you…

seo-advice

3 Steps to Ensure Long-Term SEO Success

Depending on your strategy, search engine optimization can be the cause for either frustration or celebration. Itโ€™s tricky, as there are so many traps that you can fall into, and itโ€™s easy to get swayed by the near-endless amount of tactics and tips that float around the internet. But itโ€™s like trying to drive cross-country…

trust

The 3 Keys to Building Trust in Your Local Market

When people think of marketing, they think of the some of the most basic things. Things like the website, the traffic, social profiles, advertisements, videos, and emails. Those are all obvious, and it is absolutely recommended that you nail down all of those aspects for your marketing campaign. But at the heart of almost any…

woocommerce-vs-bigcommerce

WooCommerce Vs. BigCommerce: Which One Wins Out?

E-commerce has revolutionized the way we shop. Brick and mortar retailers have been looking to haul their shops online, and there are many options for businesses that would like to do so. Some of these options include using WordPress or an all-in-one hosted solution. Particularly, there is WooCommerce (a shopping cart plugin from WooThemes), and…

seo

The Deadly Sins of SEO: Over-Optimization of the Anchor Text

Note: This is part 1 of our โ€œDeadly Sins of SEO Seriesโ€ When a new Google algorithm update gets unleashed unto the public, search marketers tend to cringe in fear. A great deal of SEOs have been hammered by updates that crushed their rankings. Rankings that may have taken months, or even years, to attain…

press-release-advice

The 3 Steps to Mastering the Modern Press Release

In years past, companies used press releases so that a journalist could notice it, and that a piece of the release would get published in some news publication. Today, most of those news publications are extinct. Just like other forms of media promotion, the press release has made its home online. And the good thing:…

ecommerce-copy

How to Refine Your E-Commerce Copy to Sell More Products

Your product descriptions can make or break your conversions. Because your prospects cannot pick up and touch your products like they would in a traditional brick and mortar retailer, the way that you describe your products becomes essential. You need to convince your prospects that they need to buy from you, and the best way…

url-coupons-1

How to automatically apply a WooCommerce URL Coupon when using W3 Total Cache

The WooCommerce URL Couponsย is a great extension that allows you to set up a unique URL (ex. https://zen.agency/trysave20) andย automatically apply product or cart discounts without the need for your customers to enter an actual coupon code. Using the page redirect option, you are able to redirect customers to a page after visiting the unique URL….

custom-sidebars-pro

Why Custom Sidebars Pro Is One of the Most Essential WordPress Plugins Youโ€™ll Ever Use

WordPressโ€™ widget function has always been limiting. The average WordPress site will have identical sidebars, with the same widgets, on every single page of the site. There is no flexibility, no customization, no control. Most of the widget customization plugins on the market are basic and are not feature-rich. WordPress users have been forced to…

email-marketing

The 2 WordPress Plugins That Will Explode the Size of Your Email List

A business neglecting its email list is like a gardener refusing to water his plants. Your email list is a seed that needs constant nurturing and maintenance so that it reaches its full potential. The size of your email list should see a constant trend of growthโ€”from the beginning, when you first started collecting the…

audience

Content Marketing: How to Understand Your Audience

Content marketing is about engagement. Itโ€™s about forming a connection between the business and the audience, so that they become more loyal and more attached to what you have to offer. To connect with your audience, you need to pinpoint who they are, what needs they have, and where they are on the road to…