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How to Sell Products in Batches With WooCommerce

Selling products in batches has been a common practice for as long as items have been sold. But it’s something that many ecommerce stores fail to utilize. In this blog post, well discuss why you should sell products in batches, and how to go about doing it with WooCommerce.

Look at it like this: There are many products that should be sold in batches. Think of products like food, sporting goods, etc. Think of products that don’t have longevity and have a low cost per unit. These are the products that can be reasonably sold in batches.

There are 2 ways to do it.

  1. Product Variations

This option is the most simple of the two, since it does not require installing any plugin.

It is based on creating variations of the product we want to sell in batches.

Variations will be used to define the size of the lot and each variation must assign the price for that lot.

The first thing to do is create a new attribute with the name “Lot Size” (this is just a suggestion, you can use another name if you want) and then assign values to that attribute. For example: 5 units, 10 units, 20 units and 50 units, etc.
Next, assign different prices for each attribute. For example:

  • 1 unit- $6
  • 5 units- $25
  • 10 units- $45
  • 20 units- $85
  • 50 units- $190

In this example, the larger the batch, the larger the discount is for the customer. This is powerful because the customer can get a better deal (increasing the chance that they’ll buy), they’ll be more satisfied, and you can sell more product (and if the product has a low production cost per unit, you lose out on very little if you offer a discount).

  1. Use The WooCommerce Advanced Product Quantities Plugin

The WooCommerce Advanced Product Quantities plugin allows you to create very simple rules to restrict the number of units of product that a customer can add to cart at once.
Basically, it can define mandatory minimum and maximum units that can be added to that cart. So, for example, let’s say that you want the minimum amount to be 10 and the maximum to be 50 (the variations have to be multiples of 10).
The plugin also allows you to set custom settings to apply different rules based on batch sizes, product categories, product labels or user roles.

You can create new rules from the Quantity Rules> Add New section.

Another thing you can also do is define a single configuration of lots for the entire store from the Quantity Rules> Advanced Rules section and checking the Activate Site Wide Rules Option. Site wide rules will apply to every product on the site. So if you want to set up bulk purchases for all of the products on the site, choose this option.

In short, with this plugin you have everything you need to start selling products in batches. In fact, depending on your needs, this plugin may be the better option than simply setting up product variations.
Whatever option you choose, I sincerely believe you should spend at least some time analyzing your product catalog and detect those products that can be sold in batches. Not only to facilitate the purchase to the customer, but also to raise the average amount that’s spent per cart.

Are you ready to discuss your next ecommerce website with the leader in ecommerce website development and digital marketing? If so, contact Zen Agency today! We are a group of WooCommerce Development Experts.


Joseph Riviello

Looking for a seasoned WooCommerce expert and digital marketing strategist with an unwavering dedication to client success? Meet Joe Riviello, the CEO of Zen Agency, with over 22 years of experience helping e-commerce businesses scale through holistic marketing strategies. Joe Riviello is a seasoned WooCommerce expert, digital marketing strategist, and CEO of Zen Agency with over 22 years of experience in the e-commerce industry. He is a passionate business development professional committed to helping businesses reach their full potential through various holistic digital marketing strategies. Joe's expertise lies in creating a seamless user experience for customers while delivering strong business results. He has worked with several high-profile clients across various industries, including retail, healthcare, and finance, helping them achieve their business goals through digital marketing solutions. Joe's journey to becoming a CEO started with his passion for technology and user experience design. He has always been interested in how technology can solve business challenges and improve customer experiences. Throughout his career, he has focused on creating e-commerce websites and digital marketing campaigns that provide an exceptional user experience while delivering strong business results. As the CEO of Zen Agency, Joe is responsible for leading the agency's strategic direction and ensuring that clients receive the highest quality of service. He is a natural leader who inspires and motivates his team to achieve their goals and deliver exceptional results for clients. Joe is a recognized industry leader and has spoken at several conferences on topics related to digital marketing, user experience design, and business strategy. He passionately advocates for data-driven marketing and believes that every business, regardless of size or industry, can benefit from a holistic digital marketing strategy.

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