How to Sell Products in Batches With WooCommerce


Selling products in batches has been a common practice for as long as items have been sold. But it’s something that many ecommerce stores fail to utilize. In this blog post, well discuss why you should sell products in batches, and how to go about doing it with WooCommerce.

Look at it like this: There are many products that should be sold in batches. Think of products like food, sporting goods, etc. Think of products that don’t have longevity and have a low cost per unit. These are the products that can be reasonably sold in batches.

There are 2 ways to do it.

  1. Product Variations

This option is the most simple of the two, since it does not require installing any plugin.

It is based on creating variations of the product we want to sell in batches.

Variations will be used to define the size of the lot and each variation must assign the price for that lot.

The first thing to do is create a new attribute with the name “Lot Size” (this is just a suggestion, you can use another name if you want) and then assign values to that attribute. For example: 5 units, 10 units, 20 units and 50 units, etc.
Next, assign different prices for each attribute. For example:

  • 1 unit- $6
  • 5 units- $25
  • 10 units- $45
  • 20 units- $85
  • 50 units- $190

In this example, the larger the batch, the larger the discount is for the customer. This is powerful because the customer can get a better deal (increasing the chance that they’ll buy), they’ll be more satisfied, and you can sell more product (and if the product has a low production cost per unit, you lose out on very little if you offer a discount).

  1. Use The WooCommerce Advanced Product Quantities Plugin

The WooCommerce Advanced Product Quantities plugin allows you to create very simple rules to restrict the number of units of product that a customer can add to cart at once.
Basically, it can define mandatory minimum and maximum units that can be added to that cart. So, for example, let’s say that you want the minimum amount to be 10 and the maximum to be 50 (the variations have to be multiples of 10).
The plugin also allows you to set custom settings to apply different rules based on batch sizes, product categories, product labels or user roles.

You can create new rules from the Quantity Rules> Add New section.

Another thing you can also do is define a single configuration of lots for the entire store from the Quantity Rules> Advanced Rules section and checking the Activate Site Wide Rules Option. Site wide rules will apply to every product on the site. So if you want to set up bulk purchases for all of the products on the site, choose this option.

In short, with this plugin you have everything you need to start selling products in batches. In fact, depending on your needs, this plugin may be the better option than simply setting up product variations.
Whatever option you choose, I sincerely believe you should spend at least some time analyzing your product catalog and detect those products that can be sold in batches. Not only to facilitate the purchase to the customer, but also to raise the average amount that’s spent per cart.

Are you ready to discuss your next ecommerce website with the leader in ecommerce website development and digital marketing? If so, contact Zen Agency today! We are a group of WooCommerce Experts.


Want more digital strategy advice and insights?

Sign up for our newsletter.
Something went wrong. Please check your entries and try again.

Joseph Riviello

Joseph L. Riviello is the CEO and Founder of Zen Agency. Joe's agency builds websites and web applications that attract, engage, and convert. Joe has over 30 years of experience in entrepreneurship and he is an expert digital marketing strategist who specializes in conversion-centric e-commerce experiences and cutting-edge solutions that maximize growth and profit. Check out Joe featured on:,,,

Leave a Comment

You must be logged in to post a comment.

More Posts By Joseph Riviello

E-Commerce Experts Thoughts on New Instagram Checkout Feature

By Joseph Riviello

Facebook is at it again, innovating the social media landscape … this time with its uber-popular platform, Instagram. In a March 19th press release, the company unveiled the new Instagram Checkout feature, an e-commerce extension of the app. Since it’s currently in beta with only 25 companies, not much is known about it, and businesses…

Why You Need a WooCommerce Store

By Joseph Riviello

According to a study published by the U.S. Census Bureau’s Department of Commerce, total e-commerce sales in the United States were estimated at $513.6 billion in 2018, a 14.2% increase from 2017. This data has been on an upward trend since 2009. Future projections globally cement e-commerce as the primary shopping method. Now, more than…

4 Tactics Marketing Automation Companies Use to Improve ROI

By Joseph Riviello

The most exciting part of doing business in this day in age is how much technology is available. This elevates the potential of what you can do with your marketing since it opens up a world of opportunities. While technology won’t be the magic button that will fix all of your problems, it helps accelerate…

The 3 Tenets of Lead Generation: How You Can Produce Sales On-Demand

By Joseph Riviello

Sales are the lifeblood of any business. Without a steady stream of sales, you don’t have revenue. And without revenue, you don’t have a thriving business. In today’s post, we’re going to look at the three tenets of lead generation, and how you can use them to exponentially grow your business. Tenet 1: You Must…

Zen Agency is Now a Sharpspring Silver Partner!

By Joseph Riviello

Zen Agency has earned the Sharpspring Silver Partner Certification from Sharpspring, a leading marketing automation platform. Why Does Marketing Automation Matter? The marketing automation tools provided by Zen Agency as a Sharpspring Silver Partner allows you to deliver the right message to the right leads. Track your content, who is seeing it, and craft an…

How to Create a Successful Law Firm Marketing Funnel

By Joseph Riviello

If you were to go back 20 years, you would see that law firm marketing was starkly different than it is today. You would see more billboards, late-night infomercials, neighborhood flyers, and newspaper ads. These days, we have websites, SEO, pay-per-click ads, and social media marketing. The options available to lawyers today give them countless…

What Is Content Marketing? How You Can Get Started Today

By Joseph Riviello

Almost every successful website has one thing in common: Great content. You can have an extremely beautiful website with all the bells and whistles, but if you don’t have content, your web presence is woefully incomplete. You must learn how to start content marketing the proper way. There are no shortcuts: You need good content.…

5 Steps for Creating a Successful Marketing Strategy

By Joseph Riviello

Many businesses jump straight into marketing without a plan. This is a big mistake. Going into battle without a strategy will leave you with a poorly spent marketing budget and lackluster results. Often enough, the difference between companies who dominate the marketplace and companies who fail to get off the ground is simple: A clear,…

The 5 Step Cheat-Sheet for Using Youtube for Your Local Business

By Joseph Riviello

If I were to ask you, “what’s the #1 search engine?”, you would automatically say, “Google”, and you’d be right. But what if I were to ask you to state the #2 search engine? Some would say Bing or Yahoo, but the truth is that Youtube is the second largest search engine in the world.…

Why Call Tracking Is Critical for Local Businesses

By Joseph Riviello

Let’s say you’re a business that’s running different online and marketing channels like SEO, PPC, email marketing and direct mail. You notice a remarkable uptick in sales, but you’re not precisely sure where they are coming from, as you’re using a variety of different marketing methods. If many of your leads contact you via the…