Web Marketing

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Navigating the Project Management Landscape: Unveiling Activities, Modern Tools, and Digital Marketing Synergies

ByJustin Barnard

Welcome to an in-depth exploration of the complex world of project management. This blog post is designed to shed light on the often-overlooked intricacies that make project managers indispensable. We’ll also introduce you to advanced project management tools that are shaping the industry. Whether you’re a seasoned professional or just starting out, this guide aims…

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Transformative Lead Generation: Strategies and Financial Insights for the Modern Enterprise

BySamantha

In the fast-paced, ever-evolving world of business, one term stands out as a cornerstone for success: lead generation. This is not merely a buzzword; it’s a strategic imperative that distinguishes thriving enterprises from stagnant ones. Whether you’re a seasoned marketing executive or an entrepreneur looking to scale, understanding the nuances of lead generation is non-negotiable….

Digital marketer working on new campaigns with both PPC and influencers

The Intersection of Web Design and Digital Marketing

BySteven Olshefski

In today’s digital age, a successful business strategy must seamlessly integrate web design and digital marketing. The interplay between these two disciplines forms a compelling synergy, crafting an impactful online presence and a pathway to success for businesses. Web Design: More Than Just Aesthetics Web design transcends beyond just the aesthetics of a website. It’s…

reduce-churn-rate

Why Your Brand Must Reduce Churn 

ByJoseph Riviello

For most advertisers, the 80/20 rule is practically etched in stone: 80% of your revenue will be produced by 20% of your customers. The best customers are repeat customers who continue to support your company.  Though many advertisers know this, the actual data tells a completely different story. According to the Nielsen Marketing Report, marketers…

Marketing Data

Reality Vs. Perception: Why You Must Use Data to Steer Your Marketing 

ByJoseph Riviello

      Before the term “digital marketing” even existed, things were pretty simple. In traditional methods of marketing, it was quite easy to track how your marketing performed due to there being one point of contact (a postcard, a radio ad, a TV commercial spot). In digital marketing, things are a bit muddy. With…

Zen Agency

Zen Agency Receives Gold Certification in Sharpspring Partner Certification Program

ByJoseph Riviello

WYOMING, PA, July 14th, 2020 Zen Agency, a full-service web development & digital marketing agency, obtained Gold-Level Certification in Sharpspring’s Partner certification program. As a result of this program, Sharpspring, Inc. (NASDAQ: SHSP), a global provider of cloud-based marketing and email software solutions, recognizes the efforts of their partners to show their expertise in marketing…

content marketing companies

5 Secrets of Successful Content Marketing Companies

ByJoseph Riviello

As the landscape of business changes on a daily basis, the importance of your brand’s online presence only grows. With the shift towards eCommerce, content marketing companies are being sought out to help market businesses. Here are 5 tips that content marketing companies like Zen Agency use. 5 Secrets Successful Content Marketing Companies Use Create…

marketing automation companies

4 Tactics Marketing Automation Companies Use to Improve ROI

ByJoseph Riviello

The most exciting part of doing business in this day in age is how much technology is available. This elevates the potential of what you can do with your marketing since it opens up a world of opportunities. While technology won’t be the magic button that will fix all of your problems, it helps accelerate…

youtube video seo

YouTube Video SEO – How to Rank Well In Google

ByJoseph Riviello

YouTube is severely under-utilized by small businesses. When people think of local SEO, they think of the traditional methods like backlinks, page rank, onsite optimization, etc. (all of which are very important). But somewhere along the way, YouTube video SEO gets ignored. Don’t make that mistake. If you’ve never thought about using YouTube video SEO…

lead-generation

The 3 Tenets of Lead Generation: How You Can Produce Sales On-Demand

ByJoseph Riviello

Sales are the lifeblood of any business. Without a steady stream of sales, you don’t have revenue. And without revenue, you don’t have a thriving business. In today’s post, we’re going to look at the three tenets of lead generation, and how you can use them to exponentially grow your business. Tenet 1: You Must…

Zen Agency

Zen Agency is Now a Sharpspring Silver Partner!

ByJoseph Riviello

Zen Agency has earned the Sharpspring Silver Partner Certification from Sharpspring, a leading marketing automation platform. Why Does Marketing Automation Matter? The marketing automation tools provided by Zen Agency as a Sharpspring Silver Partner allows you to deliver the right message to the right leads. Track your content, who is seeing it, and craft an…

law-firm-marketing

How to Create a Successful Law Firm Marketing Funnel

ByJoseph Riviello

If you were to go back 20 years, you would see that law firm marketing was starkly different than it is today. You would see more billboards, late-night infomercials, neighborhood flyers, and newspaper ads. These days, we have websites, SEO, pay-per-click ads, and social media marketing. The options available to lawyers today give them countless…