SEO: How Does the Google Algorithm Work?

Believe it or not, there is a method to the madness of calculating search engine rankings.  Unfortunately, no one knows it specifically because Google keeps its algorithms top secret – so secret that most of its employees don’t even know how it works.

Actually, the algorithm is so complex that no human mind could memorize or fully understand its internal operations.  Throughout the years, several changes have been made to the algorithm, giving SEO experts a better understanding of what factors Google takes into account when ranking websites.

How The Google Algorithm Works

To get a basic understanding of SEO, here is a brief explanation of how search engines work, and what each part of the Google algorithm process has to do with search engine optimization:

While the internet is almost too big to comprehend and grows more every day, imagine there is a linear roadway to follow from one end of the internet to the other.

Search engines send out programs, called “spiderbot” or “web crawlers,” whose job it is to scour this roadway on a regular basis to see what new information is available. They do this by way of links found on your website. using something called a sitemap — essentially, a road map to your website. Once found, the crawler will take small snippets of information from the page to understand the topic of the page.

After the search engine’s crawler has indexed all available information from your website, its next job is to provide the most relevant and important information available to each user’s query. That information is then used to rank the website in specific search queries on the search engine.

Search engine optimization involves helping your website’s pages have all the relevant information needed to rank for those specific queries.  The Google algorithm takes into account somewhere around 200 different factors when deciding which content is the most relevant and important for a particular search.

It’s not all about website content. The algorithm also takes into account the ease a user can navigate your website, how many other websites refer to the site (known as backlinks), how fast your website loads, and the security of your site.

Why Google is the Most Popular Search Engine

Quantifying relevance and importance, for a search engine, will never be perfect.  Attempting to replicate the human mind and what it believes to be the most important result for a particular search term is impossible.

In the past, relevant meant all you had to do was place a particular keyword in the title of the page and several places throughout the rest of the page in order to rank highly for a certain keyword.  People learned how to manipulate the search engines very quickly and get junk content to rank highly.

Now, however, the process is much more complicated than in the past.  No one knows the precise method for getting your content to rank first for a particular search term.  But, people have discovered guidelines that maximize your chances of doing so.

Google has become the most popular search engine because it helps people find what they are searching for far better than any other search engine.  It accounts for roughly 80% of all searches performed in the U.S. and about 90% of all searches worldwide.

However, Google is not perfect.  Chances are you can recall many times where you have searched on certain terms and wondered why you were getting the results you found!

But, it is the best at what it does by far, and you can expect to continue to be using Google for some time into the future!

If your website is not receiving enough traffic, maybe it’s time you contact a search engine marketing company like Zen Agency. We can help!

Joseph Riviello

Looking for a seasoned WooCommerce expert and digital marketing strategist with an unwavering dedication to client success? Meet Joe Riviello, the CEO of Zen Agency, with over 22 years of experience helping e-commerce businesses scale through holistic marketing strategies. Joe Riviello is a seasoned WooCommerce expert, digital marketing strategist, and CEO of Zen Agency with over 22 years of experience in the e-commerce industry. He is a passionate business development professional committed to helping businesses reach their full potential through various holistic digital marketing strategies. Joe's expertise lies in creating a seamless user experience for customers while delivering strong business results. He has worked with several high-profile clients across various industries, including retail, healthcare, and finance, helping them achieve their business goals through digital marketing solutions. Joe's journey to becoming a CEO started with his passion for technology and user experience design. He has always been interested in how technology can solve business challenges and improve customer experiences. Throughout his career, he has focused on creating e-commerce websites and digital marketing campaigns that provide an exceptional user experience while delivering strong business results. As the CEO of Zen Agency, Joe is responsible for leading the agency's strategic direction and ensuring that clients receive the highest quality of service. He is a natural leader who inspires and motivates his team to achieve their goals and deliver exceptional results for clients. Joe is a recognized industry leader and has spoken at several conferences on topics related to digital marketing, user experience design, and business strategy. He passionately advocates for data-driven marketing and believes that every business, regardless of size or industry, can benefit from a holistic digital marketing strategy.

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