The 4 Most Common Mistakes That You Can Make With Your WooCommerce Site (And How to Avoid Them)

WordPress is the world’s most powerful CMS, and WooCommerce is its best shopping cart and E-commerce platform. It’s easy to install the WooCommerce plugin and set up your store. But even though it’s very easy to get your store live, you have to take the right steps to ensure that your store runs at maximum capacity. If not, you will always have issues and setbacks. We are listing some of the most common mistakes that business owners make on this platform, so that you don’t commit the same errors.

  1. Not backing up the website

backup-buddyWith all of the dangerous security threats on the net, you are playing with fire by not backing up your site. This is a very simple task, but it’s something that business owners neglect to do. It’s like driving a car without insurance– though you hope you never have to use your car’s insurance, it’s helpful to know that you have it in the event of any crash or accident. With a good insurance plan, there’s a good chance that you can restore your car to its original state and appearance; the same concept applies to site backups. Tools like Backup Buddy and Vaultpress make it extremely easy to schedule backups for your site. It’s better to start backing up now, instead of wishing that you did.

  1. Neglecting updates

This is a critical error that is underestimated due to its simplicity. Both WooCommerce and WordPress are updated regularly. But though it’s updated consistently, store owners neglect to download those updates. Perhaps you believe that your WooCommerce works perfectly fine, so you do not need an update. That’s an incorrect assessment. New security threats appear daily. These updates are often a response to these security threats. As you neglect to update your site, you are leaving it vulnerable to these vicious security threats. Another reason why people will not update their WooCommerce is because some of their preferred plugins are not compatible with WooCommerce’s new update. That’s an understandable concern, but do you want to use plugins that are not consistently updated? It’s just an unnecessary risk.

  1. Not having an SSL Certificate

If you are selling anything online which requires your customers to enter their personal information, then you need an SSL certificate. An SSL (Secure Socket Layer) certificate will encrypt any data that is transferred when someone enters their information when they checkout. Some business owners question the need for the certificate because of the additional cost of buying it. Another reason for questioning its use is if the vendor is using a payment processor like PayPal. Here’s the thing: when people enter any sensitive information on your website, it needs to be encrypted. If your store is not secure, then you will have no credibility. If a transaction is compromised by a hacking attempt, brace yourself for a whirlwind of headaches.

  1. Not testing changes or updates before going live

Yes, we know: testing can be time-consuming. But here’s the truth: you should never make changes to your live store without properly testing them on a staging site. If you make a mistake on your live store, it can cripple your sales for days or even weeks at a time. When you’re running a business with a bottom line, you cannot afford these kind of mistakes. A staging site will solve this issue by giving you the proper place to test changes or updates to your site before they go live. There are several plugins for this task, and one of the best ones is Content Staging.


As you probably noticed, most of these site mistakes are completely avoidable. Don’t take the lazy route. For the sake of your business, take the extra steps to ensure that your website is secure and performs at maximum capacity.

Are you ready to discuss your next project with the leader in website design and digital marketing? If so, contact Zen Agency today! We are a group of experts!

Joseph Riviello

Looking for a seasoned WooCommerce expert and digital marketing strategist with an unwavering dedication to client success? Meet Joe Riviello, the CEO of Zen Agency, with over 22 years of experience helping e-commerce businesses scale through holistic marketing strategies. Joe Riviello is a seasoned WooCommerce expert, digital marketing strategist, and CEO of Zen Agency with over 22 years of experience in the e-commerce industry. He is a passionate business development professional committed to helping businesses reach their full potential through various holistic digital marketing strategies. Joe's expertise lies in creating a seamless user experience for customers while delivering strong business results. He has worked with several high-profile clients across various industries, including retail, healthcare, and finance, helping them achieve their business goals through digital marketing solutions. Joe's journey to becoming a CEO started with his passion for technology and user experience design. He has always been interested in how technology can solve business challenges and improve customer experiences. Throughout his career, he has focused on creating e-commerce websites and digital marketing campaigns that provide an exceptional user experience while delivering strong business results. As the CEO of Zen Agency, Joe is responsible for leading the agency's strategic direction and ensuring that clients receive the highest quality of service. He is a natural leader who inspires and motivates his team to achieve their goals and deliver exceptional results for clients. Joe is a recognized industry leader and has spoken at several conferences on topics related to digital marketing, user experience design, and business strategy. He passionately advocates for data-driven marketing and believes that every business, regardless of size or industry, can benefit from a holistic digital marketing strategy.

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