How Your E-Commerce Store Can Conquer 2016

How Your E-Commerce Store Can Conquer 2016

For several years, e-commerce has steadily evolved. 2015’s Black Friday saw record numbers of online sales, and it’s indicative of a larger trend: people prefer to shop online. E-commerce offers convenience, speed, and a wealth of options. In 2016, e-commerce will continue to evolve– that’s a guarantee. As e-commerce evolves, your operation needs to evolve…

5 Simple Ways to Make Your Web Presence More Trustworthy

5 Simple Ways to Make Your Web Presence More Trustworthy

The purpose of your business website is to capture more sales and to expand your brand. One of the things that often gets overlooked when it comes to web design is the trustworthiness of a website. This means that if you want to see a certain level of success, your website needs to be totally…

When Should You Start Seeing Results from Your SEO Campaign?

When Should You Start Seeing Results from Your SEO Campaign?

SEO can be tricky. Traffic is a necessary element when it comes to seeing success for your website. In many ways, it’s the most important element; without traffic, your website is almost useless. For this reason, people get restless. If you’ve hired a company to handle your SEO, or if you’ve chosen the do-it-yourself route,…

Why Linking Building Will Still Matter in 2016

Why Linking Building Will Still Matter in 2016

Google’s 2012 Penguin update permanently changed the game. Some of the things that worked before abruptly stopped working. SEO’s panicked. Website rankings plummeted. Chaos ensued. Lost in all of the chaos and the noise were the facts. People became very misinformed on what works and what doesn’t. Bad SEO practices sort of became the norm….

The 5 Profit-Generating Benefits of Pay-per-Click (PPC)

The 5 Profit-Generating Benefits of Pay-per-Click (PPC)

It’s safe to say that you’ve heard about pay-per-click (PPC) marketing. You’ve probably heard it’s a bit risky, and it’s easy to lose money with it. That’s true; it can be a bit risky– if you don’t know what you’re doing. It goes without saying that with any marketing method that you use, you should…

How to Accelerate the Speed of Your WooCommerce Store

How to Accelerate the Speed of Your WooCommerce Store

Chances are, if your website is not optimized for speed, you are likely running slow. WordPress is a powerful system, but if it’s not optimized, it can lag. Your E-commerce operation cannot afford slow speeds. Because 51% of online shoppers say that site slowness is the main reason why they would abandon a shopping cart,…

How To Hit the Ground Running With Your E-Commerce Store

How To Hit the Ground Running With Your E-Commerce Store

You’ve probably heard the stories of how a new store quickly rose from obscurity and went on to make millions of dollars in a short period of time. You’ve been probably been thinking of the possibilities for your own store, and you’re dreaming of your own success scenarios. You should stop. I’m not here to…

How to Use Abandoned Cart Emails to Recapture Lost Sales

How to Use Abandoned Cart Emails to Recapture Lost Sales

One of the most underappreciated marketing tools is the abandoned cart email. Abandoned carts are an issue that every E-commerce retailer encounters. Over 70% of shopping carts are abandoned before a purchase is made. Somewhere along the line, prospects lose interest and change their mind. The purpose of the abandoned cart email is to change…

How to Use Local SEO to Rank for Multiple Locations

How to Use Local SEO to Rank for Multiple Locations

Local SEO, all things considered, is a relatively simple form of online marketing. Local SEO is critical because… Consumers tend to include geographical locations in their search queries The location of your business is factored into Google’s algorithm Local businesses are perceived to be better than large corporations Less competition than national SEO We’ve written…

The 3 Steps That Will Drastically Improve Your Store’s Post-Purchase Experience

The 3 Steps That Will Drastically Improve Your Store’s Post-Purchase Experience

Someone just bought your product. You now have a new buyer, which is great, but the question of what to do next pops up. Here’s one thing to know: E-commerce stores that are successful have a great deal of repeat buyers. There are many reasons why someone would return to your store to buy another…

The 6 Most Common Reasons E-Commerce Stores Fail

The 6 Most Common Reasons E-Commerce Stores Fail

According to many different sources, over 90% of online businesses collapse. That’s a ghastly stat. That means– statistically speaking– your chance of success as an online retailer is less than 10%. An E-commerce business is extremely easy to set up. You don’t have to rent a physical space for your store. When put against other…

Why You Need Great Customer Service for Your Ecommerce Store to Succeed

Why You Need Great Customer Service for Your Ecommerce Store to Succeed

Business owners tend to worry about customer acquisition. Customer acquisition is obviously a necessary concern when building and expanding a business. But for a business to have longevity, a great deal of effort needs to be put into customer retention. Consistent sales and support relies on your ability to bridge connections and spark loyalty. To…