When Should You Start Seeing Results from Your SEO Campaign?


SEO can be tricky. Traffic is a necessary element when it comes to seeing success for your website. In many ways, it’s the most important element; without traffic, your website is almost useless.

For this reason, people get restless. If you’ve hired a company to handle your SEO, or if you’ve chosen the do-it-yourself route, you probably want to see results quickly. The faster that you get results, the faster you can start generating more revenue for your business.

One of the most overlooked mistakes with SEO is the mismanagement of expectations. There are businesses that expect to receive dramatic results in the first two weeks. To make it worse, there are SEO “providers” who are proclaiming that you’ll rapidly receive massive rankings if you sign up for their service. They’re making it seem fast and easy, and some businesses have gobbled it up. When these “providers” don’t deliver on these promises (essentially scamming their clientele), businesses get really sour on SEO, and they believe it to be a waste of time.

If you really want to get the best from SEO, you will have to give it some time. Unlike other marketing methods (like pay-per-click, for example), you won’t experience overnight success, unless there is little-to-no competition in your market.

The length of time it takes to start seeing SEO success varies from business to business, because each business will have unique factors that contribute to their success (or lack thereof). The purpose of this post is to give a general guideline of what you should expect of your SEO campaign– assuming that your SEO strategy is sound.

The 1st step: Research

Research is the first step. With research, you’re delving into keywords and the competition of your market. Depending on the size of your business, the length of the research will vary. Some businesses may only need a few hours, but most will need a few days, if not weeks. You’ll need the find the best keywords that will give you the best chance for success. Once you have your targeted keywords lined up, it’s time to start thinking about your overall strategy. In this stage, it’s wise to review your website– the current state of your onsite optimization, any technical errors, your content, etc. If any of those things are out of order, it’s hard to see success from your SEO strategy. The state of your website is ground zero.

How long should the research/planning stage take? Anywhere from a few weeks to 1-2 months. It depends on your business. Will you see any game-changing results in this time period? Most likely not; you’re only laying the foundation.

The 2nd Step: Execution

At this point, it’s time to start executing your strategy. Some people employ different strategies than others, and the amount of time it will take for you to see results will vary due to a number of different factors. So, it’s hard to say when you should start climbing the search engines. Though, if it’s a taking a seemingly long amount of time to see any results (6+ months), then something is probably wrong– either your strategy or your research got started on the wrong foot.

There are a couple of things to keep in mind with your execution:

  • The website from which you launch your SEO campaign must be optimized. Meaning, no technical issues (404 errors or 301 redirects), the onsite optimization must be balanced and thorough, and the functionality of the site should be smooth.
  • Your content is important. SEO and content are in a symbiotic relationship. Great content gives webmasters a good reason to link back to your site, so make sure that your site is content-friendly.
  • Trying to rank for local keywords? Make sure that your Google My Business page is optimized, and that you’ve placed citations with your accurate business information across different websites.

How long will this take? A few months. It helps to have a company like ours handle SEO, because we know what we’re doing and have ample experience in this area. But if you do it yourself, you can very well see success, but you might run into some roadblocks due to your experience.

Moving Forward

SEO is ever-evolving. There might be a new Google algorithm update tomorrow that could change everything. That’s why it’s imperative to keep your ear to the ground, gain more knowledge, and continue testing what works and what doesn’t.

Are you ready to discuss your next SEO project with the leader in digital marketing? If so, contact Zen Agency today! We are a group of SEO experts.

Want more digital strategy advice and insights?

Sign up for our newsletter.
Something went wrong. Please check your entries and try again.

Joseph Riviello

Joseph L. Riviello is the CEO and Founder of Zen Agency. Joe's agency builds websites and web applications that attract, engage, and convert. Joe has over 30 years of experience in entrepreneurship and he is an expert digital marketing strategist who specializes in conversion-centric e-commerce experiences and cutting-edge solutions that maximize growth and profit. Check out Joe featured on: Business.com, Redbooth.com, Kabbage.com, MaterialDesignBlog.com

Leave a Comment

You must be logged in to post a comment.

More Posts By Joseph Riviello

E-Commerce Experts Thoughts on New Instagram Checkout Feature

By Joseph Riviello

Facebook is at it again, innovating the social media landscape … this time with its uber-popular platform, Instagram. In a March 19th press release, the company unveiled the new Instagram Checkout feature, an e-commerce extension of the app. Since it’s currently in beta with only 25 companies, not much is known about it, and businesses…

Why You Need a WooCommerce Store

By Joseph Riviello

According to a study published by the U.S. Census Bureau’s Department of Commerce, total e-commerce sales in the United States were estimated at $513.6 billion in 2018, a 14.2% increase from 2017. This data has been on an upward trend since 2009. Future projections globally cement e-commerce as the primary shopping method. Now, more than…

4 Tactics Marketing Automation Companies Use to Improve ROI

By Joseph Riviello

The most exciting part of doing business in this day in age is how much technology is available. This elevates the potential of what you can do with your marketing since it opens up a world of opportunities. While technology won’t be the magic button that will fix all of your problems, it helps accelerate…

The 3 Tenets of Lead Generation: How You Can Produce Sales On-Demand

By Joseph Riviello

Sales are the lifeblood of any business. Without a steady stream of sales, you don’t have revenue. And without revenue, you don’t have a thriving business. In today’s post, we’re going to look at the three tenets of lead generation, and how you can use them to exponentially grow your business. Tenet 1: You Must…

Zen Agency is Now a Sharpspring Silver Partner!

By Joseph Riviello

Zen Agency has earned the Sharpspring Silver Partner Certification from Sharpspring, a leading marketing automation platform. Why Does Marketing Automation Matter? The marketing automation tools provided by Zen Agency as a Sharpspring Silver Partner allows you to deliver the right message to the right leads. Track your content, who is seeing it, and craft an…

How to Create a Successful Law Firm Marketing Funnel

By Joseph Riviello

If you were to go back 20 years, you would see that law firm marketing was starkly different than it is today. You would see more billboards, late-night infomercials, neighborhood flyers, and newspaper ads. These days, we have websites, SEO, pay-per-click ads, and social media marketing. The options available to lawyers today give them countless…

What Is Content Marketing? How You Can Get Started Today

By Joseph Riviello

Almost every successful website has one thing in common: Great content. You can have an extremely beautiful website with all the bells and whistles, but if you don’t have content, your web presence is woefully incomplete. You must learn how to start content marketing the proper way. There are no shortcuts: You need good content.…

5 Steps for Creating a Successful Marketing Strategy

By Joseph Riviello

Many businesses jump straight into marketing without a plan. This is a big mistake. Going into battle without a strategy will leave you with a poorly spent marketing budget and lackluster results. Often enough, the difference between companies who dominate the marketplace and companies who fail to get off the ground is simple: A clear,…

The 5 Step Cheat-Sheet for Using Youtube for Your Local Business

By Joseph Riviello

If I were to ask you, “what’s the #1 search engine?”, you would automatically say, “Google”, and you’d be right. But what if I were to ask you to state the #2 search engine? Some would say Bing or Yahoo, but the truth is that Youtube is the second largest search engine in the world.…

Why Call Tracking Is Critical for Local Businesses

By Joseph Riviello

Let’s say you’re a business that’s running different online and marketing channels like SEO, PPC, email marketing and direct mail. You notice a remarkable uptick in sales, but you’re not precisely sure where they are coming from, as you’re using a variety of different marketing methods. If many of your leads contact you via the…