5 Inbound Marketing Agency Secrets for Quality Leads

The main point of business is to make money. How can you generate revenue without constantly receiving an influx of leads? Surely it’s important to retain your customers. As you will see soon finding more new, quality, targeted leads will keep your business thriving. Here are some tips for generating quality leads from an inbound marketing agency.

Inbound Marketing Agency Quality Lead Gen Secrets

  1. Knowing Your Customer = Knowing Where They’ll Be:

    The first step an inbound marketing agency does when forming a marketing plan is easy yet very important. You should know your products/services, what makes them unique, and who you’re targeting.

    As soon as you understand this, you’ll know where your customers are consuming content. For example: if you’re selling makeup and beauty products online to teens, your target market is probably watching makeup tutorial videos on YouTube or Instagram.

    There are many different platform-specific strategies to adopt here (such as Twitter). Yet now that we’ve seen where the content would perform best, it’s time to find out what to post.

  2. Provide Valuable Content Consumers Want:

    According to Forbes, Americans are bombarded with between 4,000 to 10,000 ads every day. The important question is how many of those do you remember? As an inbound marketing agency, we’ve seen what happens when they’re successful. But that’s just the thing; how can your content truly stand out in this competitive space?

  3. Tailor Your Content Marketing Around Their Needs:

    Using your content as a way to provide your customer’s value while advertising is a valuable strategy. They can value the humor of a video, the insightfulness of a comprehensive guide, or find a way to incorporate your product/service into their life.

    Simply posting a picture of a pallet of makeup may provide some value. However, showing your followers how to use that pallet in their looks through tutorials is more useful. If they like the content, they’ll do their makeup that way using your products since it turned out good in the video.

  4. Optimize Your Sales Funnel:

    Once your content is made, there are ways to see how it affects your sales funnel. Through tracking information provided by a company like Sharpspring, you can follow the life of your lead moving through the page. This is a main inbound marketing agency lead generation tactic which truly optimizes your sales funnel.

    With this information in your back pocket, you can craft an automation funnel based on factors like lead scoring. Create a more targeted email campaign based on LeadScore ensuring you’re capturing the attention of your leads. Click the link to learn more about ways marketing automation companies are creating automated sales funnels.

  5. Sell Yourself & Form a Connection With The Client:

    “Personal relationships are the fertile soil from which all advancement, all success, all achievement in real life grows,” said Ben Stein.

    Generating these leads using these strategies are all for one thing: closing the deal. This content won’t be of much value if you can’t close the deal. One of the classic tenets of sales is that the salesperson should sell themselves more than the product. Building rapport with clients makes it better when you’re working together towards the common goal.

    As an inbound marketing agency, our solutions specialists make it a priority to truly understand the needs of our clients. We don’t just try to cram them into one select package. We take the time to get to know the clients, what they want, and research the best ways we can make your business successful.

Inbound Marketing Agency Secrets Conclusion

For more information on ways to generate more leads, check out some other Lead Generation focused content in the blog. To see how Zen Agency can help your business generate more leads via methods like SEO, PPC, and Graphic Design, feel free to contact us and get input from one of our solutions specialists. Don’t hesitate to look into our lead generation services.

Source Links:



Want more digital strategy advice and insights?

Sign up for our newsletter.
Something went wrong. Please check your entries and try again.

Richard Klein Jr.

Richard Klein Jr. is a Marketing Specialist at Zen Agency. Richard assists clients with their digital marketing, front end web development, and customer service needs on a daily basis. Find out how the rest of our talented team at Zen Agency can serve your needs.

More Posts By Richard Klein Jr.

E-Commerce Experts Thoughts on New Instagram Checkout Feature

By Joseph Riviello

Facebook is at it again, innovating the social media landscape … this time with its uber-popular platform, Instagram. In a March 19th press release, the company unveiled the new Instagram Checkout feature, an e-commerce extension of the app. Since it’s currently in beta with only 25 companies, not much is known about it, and businesses…

Why You Need a WooCommerce Store

By Joseph Riviello

According to a study published by the U.S. Census Bureau’s Department of Commerce, total e-commerce sales in the United States were estimated at $513.6 billion in 2018, a 14.2% increase from 2017. This data has been on an upward trend since 2009. Future projections globally cement e-commerce as the primary shopping method. Now, more than…

4 Tactics Marketing Automation Companies Use to Improve ROI

By Joseph Riviello

The most exciting part of doing business in this day in age is how much technology is available. This elevates the potential of what you can do with your marketing since it opens up a world of opportunities. While technology won’t be the magic button that will fix all of your problems, it helps accelerate…

The 3 Tenets of Lead Generation: How You Can Produce Sales On-Demand

By Joseph Riviello

Sales are the lifeblood of any business. Without a steady stream of sales, you don’t have revenue. And without revenue, you don’t have a thriving business. In today’s post, we’re going to look at the three tenets of lead generation, and how you can use them to exponentially grow your business. Tenet 1: You Must…

Zen Agency is Now a Sharpspring Silver Partner!

By Joseph Riviello

Zen Agency has earned the Sharpspring Silver Partner Certification from Sharpspring, a leading marketing automation platform. Why Does Marketing Automation Matter? The marketing automation tools provided by Zen Agency as a Sharpspring Silver Partner allows you to deliver the right message to the right leads. Track your content, who is seeing it, and craft an…

How to Create a Successful Law Firm Marketing Funnel

By Joseph Riviello

If you were to go back 20 years, you would see that law firm marketing was starkly different than it is today. You would see more billboards, late-night infomercials, neighborhood flyers, and newspaper ads. These days, we have websites, SEO, pay-per-click ads, and social media marketing. The options available to lawyers today give them countless…

What Is Content Marketing? How You Can Get Started Today

By Joseph Riviello

Almost every successful website has one thing in common: Great content. You can have an extremely beautiful website with all the bells and whistles, but if you don’t have content, your web presence is woefully incomplete. You must learn how to start content marketing the proper way. There are no shortcuts: You need good content.…

5 Steps for Creating a Successful Marketing Strategy

By Joseph Riviello

Many businesses jump straight into marketing without a plan. This is a big mistake. Going into battle without a strategy will leave you with a poorly spent marketing budget and lackluster results. Often enough, the difference between companies who dominate the marketplace and companies who fail to get off the ground is simple: A clear,…

The 5 Step Cheat-Sheet for Using Youtube for Your Local Business

By Joseph Riviello

If I were to ask you, “what’s the #1 search engine?”, you would automatically say, “Google”, and you’d be right. But what if I were to ask you to state the #2 search engine? Some would say Bing or Yahoo, but the truth is that Youtube is the second largest search engine in the world.…

Why Call Tracking Is Critical for Local Businesses

By Joseph Riviello

Let’s say you’re a business that’s running different online and marketing channels like SEO, PPC, email marketing and direct mail. You notice a remarkable uptick in sales, but you’re not precisely sure where they are coming from, as you’re using a variety of different marketing methods. If many of your leads contact you via the…