content marketing strategy

Do You Make These 5 Stupid Content Marketing Strategy Mistakes?

Everybody makes mistakes โ€“ thatโ€™s the nature of business. But, smart business owners learn from the mistakes of others so they donโ€™t waste time and money making mistakes on their own. In our years of analyzing the market, we have seen plenty of content marketing strategy decisions that have gone right and wrong. These are…

email-marketing

Beyond the Sale: Why Email Marketing Should be an Evergreen Strategy

The subject line will help to get your emails opened, but the actual content of the email will determine whether or not you will secure a sale. The average personโ€™s inbox will have loads of different emails, and many of them will either sit unopened, be discarded, or get marked as spam. In 2014, sending…

inbound marketing strategy

Inbound Marketing Strategy and Why It Matters

The World Wide Web has dramatically changed the way we do business. It equips online business owners with the tools they need to focus their marketing dollars on highly targeted customer bases. This is where inbound marketing strategy shines the most. “Marketing is a contest for peopleโ€™s attention.”- Seth Godin How an Inbound Marketing Strategy…

email-marketing

How to Fix Your Email Subject Lines to Improve Your Open Rates

Email marketing is far from dead. Sure it may have been easier 5-10 years ago. There were fewer regulations, and the average inbox wasnโ€™t a messy swamp flooded with over-the-top marketing messages and borderline spam emails. When you engage in email marketing in 2014, you are vying for your prospectsโ€™ attention while other companies and…

social local mobile marketing

Are you focusing on Social-Local-Mobile?

Things are changing. 10 years ago, digital marketing was ย much more raw and simple. You could throw up a cheap website, spend some time and money on SEO, and you could have gotten decent results. Social media was fresh out of the womb. The smartphone was only an idea, if that. In 2014, the digital…

Business strategy concept in word tag cloud

A 5-Step Process to Increasing the Lifetime Value of Your Customers

Note: This is Part 2 of the โ€œKnow Your Metricsโ€ series Letโ€™s say that there are two companies in the same niche. They sell the same type of product. The two companies are, for the most part, very similar. They both calculated the LTV (lifetime value) of their average client. But there is a stark…

customer-lifetime-value

Why the Lifetime Value of a Customer Is the Most Important Metric You Need to Know

Note: This is Part 1 in the โ€œKnowing Your Metricsโ€ series Want to know the difference between a true digital marketer and a pretender? Ask the marketer to pull up some figures. Tell him to show you his treasure trove of data for the campaigns. Tell him to explain his average customer profiles. Tell him…

local-seo

The Local SEO Checklist: What You Need to Do to Get High Rankings

For some business owners, there is a barrier-to-entry when it comes to their online marketing methods. Traffic has been, and always will be, a big cause for consternation. The process of landing a coveted spot on the first page has often been confusing and unattainable, with a never-ending list of requirements and methods to get…

woocommerce

6 Reasons Why WooCommerce Is One of the Best Shopping Carts for Retailers

Released in 2011, WooCommerce is an open-source shopping cart WordPress plugin for ecommerce retailers. With over 2.3 million downloads in 3 years, it is one of the most popular and most powerful ecommerce options for online business owners and retailers (both large and small). The WooCommerce plugin is one of the premier shopping cart platforms…

Why Great UX Design Matters (And Always Will)

Why Great UX Design Matters (And Always Will)

We are at a point where there will always be a new technological standard. What worked yesterday wonโ€™t be sufficient for tomorrow. The standards we use to design websites have changed. It isnโ€™t enough to simply have a nice-looking website. This is mainly because our relationship with technology has never been more intense. The focus…

4 Questions Every Business Needs to Ask When It Comes to Marketing

4 Questions Every Business Needs to Ask When It Comes to Marketing

Businesses are worried about securing new customers, and theyโ€™re unsure of what they should do to alleviate this concern. The fact is that there is a multitude of different ways to bring customers through your doors. You should never have any problems finding a marketing method that will work for your business. There is no…