marketing-checklist

The Donโ€™t-Do Checklist: 5 Marketing Ideas That You Should Never Implement

The web is overpopulated with poor marketing ideas and advice. Every day a new blog with questionable advice sprouts up like a bad root in the soil. For the non-savvy business owner, itโ€™s hard to distinguish what is good and what isnโ€™t. This is dangerous, as it can be the difference between blowing a marketing…

Faith and Trust You Hired Us

Faith & Trust, You Hired Us

Working in the service industry I have heard the motto โ€œthe customer is always right.” The motto does not take into account what the industry standards are and what is best practice. As an account manager, itโ€™s my job to educate the client along the way while reviewing all work done by the Zen Agency…

ecommerce-mistakes

5 Common Mistakes that Hinder Ecommerce Success

There are always a few mistakes that are common among eCommerce retailers. Left unchecked, these mistakes will hinder profits and success. The worst thing is that the owners of these eCommerce shops are not even privy to these mistakes. Years can go by before they realize the errors that theyโ€™ve made and how much money…

woocommerce-vs-shopify

Three Reasons Why WooCommerce Is Better Than Shopify

There are a lot of things to worry about when youโ€™re running an online store. Some of these things have a larger impact than others. The platform from which you run your store is highly important. The eCommerce platform that you use can either limit your success or make your efforts easier. Over the past…

The Four Keys to Having a High-Performing Google+ Local Page

The Four Keys to Having a High-Performing Google+ Local Page

The importance of reaching Googleโ€™s 1st page becomes more apparent. 59% of consumers use Google monthly to find a local business. If you are not actively trying to climb to the 1st page, then you are neglecting a major piece in the digital marketing puzzle. The truth is that you should have been improving your…

referrals

How to Naturally Boost Your Referrals

Some of the best and easiest customers that can be acquired will be gained from referrals. Referral marketing is a criminally underused tactic to gain new business. People love doing business with companies they trust. But trust is very hard to earn if someone is learning about your company for the first time. If someone…

white papers

How to Write a Captivating White Paper

Writing compelling content is not the easiest thing to do. An above-average content piece is descriptive, informative, and compelling. A mediocre piece of content will be littered with throwaway sentences and paragraphs, will be dull from beginning to end, and will be plagued with half-baked research and misunderstood concepts. If youโ€™re a small business ,…

schema-examples

Why Schema Markup Data Is the Future, and How You Can Capitalize on It

In the race for search engine superiority, webmasters are constantly looking for ways to one-up the competition. Usually, when marketers think of SEO, they think of nailing the top spot in the SERPSโ€”in their mind, nothing else matters. Often, business owners will follow their lead. And while absolutely nothing is wrong with pursuing as many…

blogging

5 Ways to Increase the Readership of your Blog Posts

In 2014, many people arenโ€™t readers. To call a spade a spade: people have shorter attention spans than they had in years past. This is not to say people are dumber necessarily, but the way people absorb information has definitely changed. This means that you have to redesign the way you create and deliver content…